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Fuslie
Leslie Ann Fu (born November 23, 1992), better known as fuslie, is an American live streamer, YouTuber, content creator, and musician. She is also a content creator for the gaming organization and lifestyle brand 100 Thieves. Early life Fu was born on November 23, 1992 to Chinese parents in the San Francisco Bay Area. She attended Homestead High School in Cupertino, California. Fu graduated from the University of California, Irvine in 2014, earning a bachelor's degree in biological sciences. Fu briefly attended graduate school at the University of California, Los Angeles for teaching before dropping out to pursue streaming full-time. Career Fu began streaming on Twitch in February 2015 after being introduced to the activity by her roommates. Before branching out towards a wider variety of games, she primarily streamed ''League of Legends''. She briefly was a streamer for professional ''League of Legends'' teams Immortals and Phoenix1. In December 2018, Fu, along with fellow T ...
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Valkyrae
Rachell Hofstetter (born January 8, 1992), better known as Valkyrae, is an American Internet personality. She has been YouTube's most-watched female streamer since 2020, and appeared on ''Forbes''' 30 Under 30 list in 2022. She was named "Gaming Creator of the Year" by ''Adweek'', and has won a Game Award and a Streamy Award. Hofstetter is a co-owner of 100 Thieves, an esports and an apparel company, and has been a content creator for the brand since 2018. Hofstetter is an advocate for women in online gaming, sometimes playing games on all-female teams. Career Early work and recognition (2014–2020) After graduating from community college, Hofstetter worked various jobs, including a job at GameStop. In 2014, while working, she began sharing her gaming hobby on Instagram, gaining a significant following. She was encouraged by various Instagram followers, friends, and Twitch streamers to start streaming on Twitch, beginning in 2015. After gathering a following, Hofstette ...
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Sykkuno
Sykkuno ( ; born June 4, 1991) is an American live streamer. He is best known for his live streams, which were hosted on Twitch from 2019 to April 2022, before he began streaming exclusively on YouTube in May 2022. Career Twitch While his Twitch account has been active since November 14, 2011, Sykkuno began streaming on a regular basis in April 2019 after being convinced to do so by fellow streamer and OfflineTV member LilyPichu. He quickly gained popularity on the platform, with many attributing his calm, wholesome, laid-back demeanor as a factor. In April 2021, Sykkuno participated in an hour-long charity ''Among Us'' stream on ''The Tonight Show'' with Jimmy Fallon, members of The Roots, fellow streamers Valkyrae and Corpse Husband, and ''Stranger Things'' actors Gaten Matarazzo and Noah Schnapp, with proceeds going towards Feeding America. Later in September 2021, Sykkuno hosted an impromptu subathon stream on his Twitch channel. His final Twitch stream took place on April ...
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OfflineTV
OfflineTV is an online social entertainment group of content creators based in Los Angeles, California. They produce a wide range of content, from prank videos to vlogs to the housemates playing games together. The group maintains a large following on their social media platforms. Creation OfflineTV was founded in 2017 by William "Scarra" Li, his manager at the time, Chris Chan, and Imane "Pokimane" Anys. After previously attempting and failing at creating a successful content house, Li then went on to found OfflineTV. Its first four members were Scarra, Chris Chan, Based Yoona, and Pokimane. After living together for four years, the group left their content house and began living separately following the expiration of their lease in December 2021, citing that they wanted to try new things while remaining as part of Offline TV. Current members Scarra William Li (born November 25, 1989), better known by his alias Scarra, is an American Twitch streamer and former pro '' ...
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Homestead High School (Cupertino, California)
Homestead High School is a four-year public high school serving western Sunnyvale, southern Los Altos, and northwestern Cupertino, in Santa Clara County, California. Established in 1962, the school serves 2,405 students in grades 9 to 12 as part of the Fremont Union High School District (FUHSD). In 2003 and 2009, the California Department of Education recognized Homestead as a California Distinguished School, and in 2004, the Department of Education recognized Homestead as a Blue Ribbon School. Demographics The table below represents the increase in enrolling students between the years 2003 and 2017. As of the 2017 school year, the racial composition was as follows: * White: 35.5% * Asian: 45.1% * Other: 19.4% 14.8% qualified for free or reduced-price lunch. History Homestead High School has played a large role in the development of Silicon Valley. During the late 1960s and 1970s, the school was a haven for students interested in electronics and the emerging computer age. ...
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TwitchCon
TwitchCon is a semi-annual gaming convention for the livestreaming video platform Twitch. The convention is organized by Twitch Interactive and focuses on the general culture of livestreaming and video gaming. TwitchCon also serves as an opportunity for streamers and content creators to improve their stream quality and grow their brand. TwitchCon is open to industry professionals, streamers, and fans; the convention allows community members to meet streamers, discover new products, and trial new games. The first convention was held in 2015 in San Francisco. In 2019, the first European convention was held in Berlin. The most recent convention was held in October 2022, in San Diego. TwitchCon is normally hosted twice a year, once in North America for three days and once in Europe for two days. All North American conventions have been held in California, while the European conventions cycle between countries. History TwitchCon 2015 The inaugural TwitchCon was held at the Moscone Ce ...
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Esports
Esports, short for electronic sports, is a form of competition using video games. Esports often takes the form of organized, multiplayer video game competitions, particularly between professional players, individually or as teams. Although organized competitions have long been a part of video game culture, these were largely between amateurs until the late 2000s, when participation by professional gamers and spectatorship in these events through live streaming saw a large surge in popularity. By the 2010s, esports was a significant factor in the video game industry, with many game developers actively designing and providing funding for tournaments and other events. The most common video game genres associated with esports are multiplayer online battle arena (MOBA), first-person shooter (FPS), fighting, card, battle royale and real-time strategy (RTS) games. Popular esports franchises include ''League of Legends'', ''Dota'', ''Counter-Strike'', ''Valorant'', ''Overwatch'', ''Str ...
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Live Streaming
Livestreaming is streaming media simultaneously recorded and broadcast in real-time over the internet. It is often referred to simply as streaming. Non-live media such as video-on-demand, vlogs, and YouTube videos are technically streamed, but not live-streamed. Livestream services encompass a wide variety of topics, from social media to video games to professional sports. Platforms such as Facebook Live, Periscope, Kuaishou, Douyu, bilibili and 17 include the streaming of scheduled promotions and celebrity events as well as streaming between users, as in videotelephony. Sites such as Twitch have become popular outlets for watching people play video games, such as in esports, Let's Play-style gaming, or speedrunning. Live coverage of sporting events is a common application. User interaction via chat rooms forms a major component of livestreaming. Platforms often include the ability to talk to the broadcaster or participate in conversations in chat. Many chat rooms also consist ...
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YouTuber
A YouTuber is an online personality and/or influencer who produces videos on the video-sharing platform YouTube, typically posting to their personal YouTube channel. The term was first used in the English language in 2006. Influence Influential YouTubers are frequently described as microcelebrities. Since YouTube is widely conceived as a bottom-up social media video platform, microcelebrities do not appear to be involved with the established and commercial system of celebrity culture, but rather appear self-governed and independent. This appearance, in turn, leads to YouTubers being seen as more relatable and authentic, also fostered by the direct connection between artist and viewer using the medium of YouTube. In 2014, the University of Southern California surveyed 1318-year-olds in the United States on whether 10 YouTube celebrities or 10 traditional celebrities were more influential; YouTube personalities took the first five spots of the ranking, with the YouTube duo Smo ...
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Refinery29
Refinery29 (R29) is an American multinational digital media and entertainment website focused on young women. It is owned by Vice Media. History Justin Stefano, Philippe von Borries, Piera Gelardi, and Christene Barberich co-founded Refinery29 in 2005 as a city guide, emphasizing fashion local to New York City. The name of the website alludes to the website distilling information into its essence. The company headquarters is located in the Financial District, Manhattan neighborhood of New York City. Refinery29 has over 450 employees globally with offices in Los Angeles, London, and Berlin. In 2015, the company launched a UK edition at www.refinery29.uk and the following year in 2016, a German edition at www.refinery29.de. In 2016, Refinery29 announced it had raised $45 million in funding led by Turner. As of 2017, Refinery29 reaches an audience of over 500 million globally. On October 2, 2019, Vice Media (owned by Shane Smith (20%), The Walt Disney Company (16%), A&E Networks ( ...
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Lifestyle Brand
A lifestyle brand is a brand that attempts to embody the values, aspirations, interests, attitudes, or opinions of a group or a culture for marketing purposes.page 16 Lifestyle brands seek to inspire, guide, and motivate people, with the goal of making their products contribute to the definition of the consumer's way of life. As such, they are closely associated with the advertising and other promotions used to gain mind share in their target market. They often operate from an ideology, hoping to attract a relatively high number of people and ultimately become a recognised social phenomenon. A lifestyle brand is an ideology created by a brand. An organisation achieves a lifestyle brand by evoking an emotional connection with its customers,Kim & Brandon, 2010 creating a consumer desire to be affiliated with a particular group or brand.Austin & Matos, 2013 The consumer will believe that their identity will be reinforced if they publicly associate themselves with a particular lifest ...
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Video Game Culture
Video game culture is a worldwide new media subculture formed by video gamers. As video games have exponentially increased in popularity over time, they have had a significant influence on popular culture. Video game culture has also evolved with Internet culture and the increasing popularity of mobile games. Many people who play video games identify as gamers, which can mean anything from someone who enjoys games to someone passionate about it. As video games become more social with multiplayer and online capability, gamers find themselves in growing social networks. Playing video games can both be entertainment as well as competition, as the trend known as electronic sports has become more widely accepted. Definition Video game culture is broadly considered a description of the subculture of those who play video games. This not only includes gamers, players that frequently dedicate time and effort to playing video games, but also those players that participate less frequently ...
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Vice Media
Vice Media Group LLC is an American-Canadian digital media and broadcasting company. , the Vice Media Group included five main business areas: VICE.com (digital content); VICE STUDIOS (film and TV production) VICE TV (also known as VICELAND); VICE News; and VIRTUE (an agency offering creative services). It was cited as the largest independent youth media company in the world, with 35 offices. Developing from ''Vice'' magazine, originally based in Montreal and co-founded by Suroosh Alvi, Shane Smith, and Gavin McInnes, Vice expanded primarily into youth and young adult–focused digital media. This included online content verticals and related web series, the news division Vice News, a film production studio, and a record label among other properties. Vice re-located to New York City in 2001. Vice Media originally broadcast their news programs on HBO, which broadcast the Emmy-winning weekly documentary series ''Vice'', which premiered in April 2013. ''Vice'' features segment ...
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