Fujian Daimler Automotive
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Fujian Daimler Automotive
Fujian Benz Automotive Co., Ltd., formerly Fujian Daimler Automotive Co., Ltd., is a light commercial vehicle manufacturing company based in Fuzhou, and a joint venture between Daimler Vans Hong Kong Limited (a joint venture of the Mercedes-Benz Group and China Motor Corporation of Taiwan), BAIC Motor Corporation Limited (35%), and Fujian Motor Industry Group Co., Ltd (15%). History The company was founded in June 2007 as Fujian Daimler Automotive Co. by Fujian Motor Industry Group (50%), Daimler (34%) and China Motor Corp. (16%). It began construction of an assembly plant in the Qingkou Investment Zone, Fuzhou, Fúzhōu in October 2007. The 660,000 square meter plant would cost over Euro, €200 million (US$284 million). With 2,800 employees, the plant has a capacity of 40,000 vehicles a year. For establishing of the joint venture and building the plant facilities, Fujian Motor Industry Group Company and the Hong Kong Daimler Vans Limited invested a total of Euro, €434,600,000. ...
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Joint Venture
A joint venture (JV) is a business entity created by two or more parties, generally characterized by shared ownership, shared returns and risks, and shared governance. Companies typically pursue joint ventures for one of four reasons: to access a new market, particularly Emerging market; to gain scale efficiencies by combining assets and operations; to share risk for major investments or projects; or to access skills and capabilities. According to Gerard Baynham of Water Street Partners, there has been much negative press about joint ventures, but objective data indicate that they may actually outperform wholly owned and controlled affiliates. He writes, "A different narrative emerged from our recent analysis of U.S. Department of Commerce (DOC) data, collected from more than 20,000 entities. According to the DOC data, foreign joint ventures of U.S. companies realized a 5.5 percent average return on assets (ROA), while those companies’ wholly owned and controlled affiliates ( ...
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