Florance Broadhurst
Florance Constantine Broadhurst (1861–1909) was a 19th-century Western Australian businessman who is most notable for successfully taking over the management of a number of business ventures of his ill-fortuned, yet extremely creative and hard-working father, Charles Edward Broadhurst, and turning a profit. The best known of these is the guano mining venture in the Houtman Abrolhos. While his entrepreneur father had recognised the potential of the industry and began mining, eventually to obtain a monopoly on the extraction of the guano, he proved unsuccessful in managing the concern. This situation continued until Florance, who had a mercantile education, joined the concern and began managing the venture under the name Broadhurst MacNeil and Company. MacNeil was initially a backer and a partner, but he took no part in the management of the venture. With his accountancy training F.C. Broadhurst proved enormously successful exporting to Europe and winning a gold medal at the Par ...
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