Flighting (other)
Flighting may refer to: *Flighting (advertising), a technique for scheduling broadcast commercials *Flighting (cricket), changing the speed of delivery in order to deceive the batsman *Flighting, the helical blade of an auger (drill) An auger is a device to drill wood or other materials, consisting of a rotating metal shaft with a blade at the end that scrapes or cuts the wood. Types The classical design has a helical screw blade winding around the bottom end of the sha ...

Flighting (advertising)
Advertising media selection is the process of choosing the most efficient media for an advertising campaign. To evaluate media efficiency, planners consider a range of factors including: the required coverage and number of exposures in a target audience; the relative cost of the media advertising and the media environment. Media planning may also involve buying media space. Media planners require an intricate understanding of the strengths and weaknesses of each of the main media options. The media industry is dynamic - new advertising media options are constantly emerging. Digital and social media are changing the way that consumers use media and are also influencing how consumers acquire product information. Types of advertising media The selection of advertising media for a given campaign requires a deep and rich understanding of the media options available. Television advertising Television advertising offers the benefit of reaching large numbers in a single exposure. T ...
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Flighting (cricket)
In cricket, the flight of the ball is its trajectory through the air between being released by the bowler and bouncing on the pitch. The flight of a delivery may be varied by changing the pace of the ball or through use of the Magnus force. Flight is a key weapon of spin bowlers. A common objective of spin bowling is to beat the batsman "in the flight". This implies that the bowler has deliberately varied the trajectory of the ball in order to deceive the batsman as to the exact location it will land. This may result in the batsman missing or mis-hitting the ball and thus being dismissed. If the bowler bowls the ball slightly slower or with topspin, then the ball will land further away from the batsman that he would otherwise anticipate, whereas if the bowler bowls the ball slightly quicker or with backspin, then the ball will land closer to the batsman. Applying a lateral Magnus force will make the ball move sideways in the air, this is known as drift. The term "flighted deliver ...
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