Flagship Species
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Flagship Species
In conservation biology, a flagship species is a species chosen to raise support for biodiversity conservation in a given place or social context. Definitions have varied, but they have tended to focus on the strategic goals and the socio-economic nature of the concept, to support the marketing of a conservation effort. The species need to be popular, to work as symbols or icons, and to stimulate people to provide money or support. Species selected since the idea was developed in 1980s include widely recognised and charismatic species like the black rhinoceros, the Bengal tiger, and the Asian elephant. Some species such as the Chesapeake blue crab and the Pemba flying fox, the former of which is locally significant to Northern America, have suited a cultural and social context. Utilizing a flagship species has limitations. It can skew management and conservation priorities, which may conflict. Stakeholders may be negatively affected if the flagship species is lost. The use of a ...
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Golden Lion Tamarin
The golden lion tamarin (''Leontopithecus rosalia'', pt, mico-leão-dourado , ), also known as the golden marmoset, is a small New World monkey of the family Callitrichidae. Native to the Atlantic coastal forests of Brazil, the golden lion tamarin is an endangered species. The range for wild individuals is spread across four places along southeastern Brazil, with a recent census estimating 3,200 individuals left in the wild and a captive population maintaining about 490 individuals among 150 zoos. Physical characteristics The golden lion tamarin gets its name from its bright reddish orange pelage and the extra long hairs around the face and ears which give it a distinctive mane. Its face is dark and hairless. The bright orange fur of this species does not contain carotenoids, which commonly produce bright orange colors in nature. The golden lion tamarin is the largest of the callitrichines. It is typically around and weighs around . There is almost no size difference betwe ...
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Value (economics)
In economics, economic value is a measure of the benefit provided by a goods, good or service (economics), service to an Agent (economics), economic agent. It is generally measured through units of currency, and the interpretation is therefore "what is the maximum amount of money a specific actor is Willingness to pay, willing and able to pay for the good or service"? Among the competing schools of economic theory there are differing Theory of value (economics), theories of value. Economic value is ''not'' the same as Price, market price, nor is economic value the same thing as market value. If a consumer is willing to buy a good, it implies that the customer places a higher value on the good than the market price. The difference between the value to the consumer and the market price is called "Economic surplus, consumer surplus". It is easy to see situations where the actual value is considerably larger than the market price: purchase of drinking water is one example. Overvi ...
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Environmental Economics
Environmental economics is a sub-field of economics concerned with environmental issues. It has become a widely studied subject due to growing environmental concerns in the twenty-first century. Environmental economics "undertakes theoretical or empirical studies of the economic effects of national or local environmental policies around the world. ... Particular issues include the costs and benefits of alternative environmental policies to deal with air pollution, water quality, toxic substances, solid waste, and global warming." Environmental economics is distinguished from ecological economics in that ecological economics emphasizes the economy as a subsystem of the ecosystem with its focus upon preserving natural capital. One survey of German economists found that ecological and environmental economics are different schools of economic thought, with ecological economists emphasizing "strong" sustainability and rejecting the proposition that human-made ("physical") capital ...
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Social Marketing
Social marketing is a marketing approach which focuses on influencing behavior with the primary goal of achieving "common good." It utilizes the elements of commercial marketing and applies them to social concepts. However, to see social marketing as only the use of standard commercial marketing practices to achieve non-commercial goals is an oversimplified view. Social marketing has existed for some time, but has only started becoming a common term in recent decades. It was originally done using newspapers and billboards and has adapted to the modern world in many of the same ways commercial marketing has. The most common use of social marketing in today's society is through social media. Traditional commercial marketing aims are primarily financial, though they can have positive social effects as well. In the context of public health, social marketing would promote general health, raise awareness and induce changes in behavior. Social marketing is described as having "two ...
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Ocean Acidification
Ocean acidification is the reduction in the pH value of the Earth’s ocean. Between 1751 and 2021, the average pH value of the ocean surface has decreased from approximately 8.25 to 8.14. The root cause of ocean acidification is carbon dioxide emissions from human activities which have led to atmospheric carbon dioxide (CO2) levels of more than 410 ppm (in 2020). The oceans absorb CO2 from the atmosphere. This leads to the formation of carbonic acid (H2CO3) which dissociates into a bicarbonate ion () and a hydrogen ion (H+). The free hydrogen ions (H+) decrease the pH of the ocean, therefore increasing acidity (this does not mean that seawater is acidic yet; it is still alkaline, with a pH higher than 8). A decrease in pH corresponds to a decrease in the concentration of carbonate ions, which are the main building block for calcium carbonate (CaCO3) shells and skeletons. Marine calcifying organisms, like mollusks, oysters and corals, are particularly affected by this as ...
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Indicator Species
A bioindicator is any species (an indicator species) or group of species whose function, population, or status can reveal the qualitative status of the environment. The most common indicator species are animals. For example, copepods and other small water crustaceans that are present in many water body, water bodies can be monitored for changes (biochemical, physiological, or behavioural) that may indicate a problem within their ecosystem. Bioindicators can tell us about the cumulative effects of different pollution, pollutants in the ecosystem and about how long a problem may have been present, which Water pollution#Measurement, physical and chemical testing cannot. A biological monitor or biomonitor is an organism that provides quantitative property, quantitative information on the quality of Environment (biophysical), the environment around it. Therefore, a good biomonitor will indicate the presence of the pollutant and can also be used in an attempt to provide additional inform ...
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World Wildlife Fund
The World Wide Fund for Nature Inc. (WWF) is an international non-governmental organization founded in 1961 that works in the field of wilderness preservation and the reduction of human impact on the environment. It was formerly named the World Wildlife Fund, which remains its official name in Canada and the United States. WWF is the world's largest conservation organization, with over five million supporters worldwide, working in more than 100 countries and supporting around 3,000 conservation and environmental projects. They have invested over $1 billion in more than 12,000 conservation initiatives since 1995. WWF is a foundation with 65% of funding from individuals and bequests, 17% from government sources (such as the World Bank, DFID, and USAID) and 8% from corporations in 2020. WWF aims to "stop the degradation of the planet's natural environment and to build a future in which humans live in harmony with nature." The Living Planet Report has been published every two y ...
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Apex Predator
An apex predator, also known as a top predator, is a predator at the top of a food chain, without natural predators of its own. Apex predators are usually defined in terms of trophic dynamics, meaning that they occupy the highest trophic levels. Food chains are often far shorter on land, usually limited to being secondary consumers – for example, wolves prey mostly upon large herbivores (primary consumers), which eat plants (primary producers). The apex predator concept is applied in wildlife management, conservation, and ecotourism. Apex predators have a long evolutionary history, dating at least to the Cambrian period when animals such as ''Anomalocaris'' dominated the seas. Humans have for many centuries interacted with apex predators including the wolf, birds of prey, and cormorants to hunt game animals, birds, and fish respectively. More recently, humans have started interacting with apex predators in new ways. These include interactions via ecotourism, such as with ...
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African Lion
The lion (''Panthera leo'') is a large cat of the genus '' Panthera'' native to Africa and India. It has a muscular, broad-chested body; short, rounded head; round ears; and a hairy tuft at the end of its tail. It is sexually dimorphic; adult male lions are larger than females and have a prominent mane. It is a social species, forming groups called ''prides''. A lion's pride consists of a few adult males, related females, and cubs. Groups of female lions usually hunt together, preying mostly on large ungulates. The lion is an apex and keystone predator; although some lions scavenge when opportunities occur and have been known to hunt humans, lions typically don't actively seek out and prey on humans. The lion inhabits grasslands, savannas and shrublands. It is usually more diurnal than other wild cats, but when persecuted, it adapts to being active at night and at twilight. During the Neolithic period, the lion ranged throughout Africa and Eurasia from Southeast Europe to ...
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Keystone Species
A keystone species is a species which has a disproportionately large effect on its natural environment relative to its abundance, a concept introduced in 1969 by the zoologist Robert T. Paine. Keystone species play a critical role in maintaining the structure of an ecological community, affecting many other organisms in an ecosystem and helping to determine the types and numbers of various other species in the community. Without keystone species, the ecosystem would be dramatically different or cease to exist altogether. Some keystone species, such as the wolf, are also apex predators. The role that a keystone species plays in its ecosystem is analogous to the role of a keystone in an arch. While the keystone is under the least pressure of any of the stones in an arch, the arch still collapses without it. Similarly, an ecosystem may experience a dramatic shift if a keystone species is removed, even though that species was a small part of the ecosystem by measures of biomass o ...
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