Firas Atallah
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Firas Atallah
SSENSE is a multi-brand retailer based in Montreal, Canada specialising in the sale of Designer clothing, designer fashion and high end streetwear. It was founded as an e-commerce platform in 2003 by three brothers: Rami, Bassel and Firas Atallah. The company delivers to 114 countries around the world and operates websites in French, English, Japanese and Korean. History SSENSE was founded in 2003 by brothers Firas, Rami and Bassel Atallah who were inspired to start an online fashion company by the experience of successfully selling a limited edition pair of Diesel (brand), Diesel jeans online. Their focus was on high-end brands, but their approach was consciously aimed at avoiding any snobbery or aloofness associated with luxury fashion and instead focusing on building an innovative platform to showcase a carefully selected set of products from brands that were chosen for their dedicated following. They also put a heavy emphasis on supporting smaller, emerging designers and b ...
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Fashion
Fashion is a form of self-expression and autonomy at a particular period and place and in a specific context, of clothing, footwear, lifestyle, accessories, makeup, hairstyle, and body posture. The term implies a look defined by the fashion industry as that which is ''trending''. Everything that is considered ''fashion'' is available and popularized by the fashion system (industry and media). Given the rise in mass production of commodities and clothing at lower prices and global reach, sustainability has become an urgent issue among politicians, brands, and consumers. Definitions The French word , meaning "fashion", dates as far back as 1482, while the English word denoting something "in style" dates only to the 16th century. Other words exist related to concepts of style and appeal that precede ''mode''. In the 12th and 13th century Old French the concept of elegance begins to appear in the context of aristocratic preferences to enhance beauty and display refinement, an ...
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