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Factory Shanghai
Factory Shanghai () is a stand-alone creative space located at the art deco Shanghai landmark 1933 creative complex in the Hongkou District of Shanghai, China about five minutes north of The Bund. The concept was created and produced by global digital marketing Digital marketing is the component of marketing that uses the Internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. Its development d ... agency Profero. 意工场 Factory is made up of open inter-connected components which include creative workshops, galleries, exhibits, retail, members bar, lounge, restaurant, and website linking and engaging the world. References {{coord, 31.2542, 121.4914, display=t Buildings and structures in Shanghai ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Hongkou District
, formerly spelled Hongkew, is a District of the People's Republic of China, district of Shanghai, forming part of the northern urban core. It has a land area of and a population of 852,476 as of 2010. It is the location of the Astor House, Shanghai, Astor House Hotel, Broadway Mansions, Lu Xun Park, and Hongkou Football Stadium. It was once known as Shanghai's "Little Tokyo" Hongkou is home to the Shanghai International Studies University (SISU), the Shanghai University of Finance and Economics (SUFE), and the 1933 Old Millfun. History During the Tang dynasty, the area in modern Hongkou District may have been a beach included in a seawall (捍海塘) near the East China Sea. In the early Ming dynasty, it became known as 黃埔口 (Huangpukou) or 洪口 (Hongkou), as there is a river mouth debouched into the Huangpu River, in the early Qing dynasty, it was renamed as 虹口 (Hongkou). In 1845, an American bishop W. J. Boone bought an area of land there, and it later evolved ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
The Bund (Shanghai)
The Bund or Waitan (, Shanghainese romanization: ''Nga3thae1'', , ) is a waterfront area and a protected historical district in central Shanghai. The area centers on a section of Zhongshan Road (East Zhongshan Road No.1) within the former Shanghai International Settlement, which runs along the western bank of the Huangpu River in the eastern part of Huangpu District. The area along the river faces the modern skyscrapers of Lujiazui in the Pudong District. The Bund usually refers to the buildings and wharves on this section of the road, as well as some adjacent areas. From the 1860s to the 1930s, it was the rich and powerful center of the foreign establishment in Shanghai, operating as a legally protected treaty port. Name The term "bund" was borrowed into English from Hindustani and originally referred to a dyke or embankment. Within the Chinese treaty ports, it was applied specifically to an embanked quay which ran along the shore. The Chinese name for the Bund is unrelated ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Digital Marketing
Digital marketing is the component of marketing that uses the Internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. Its development during the 1990s and 2000s changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday life, and as people increasingly use digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent, employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, and optical disks and games have become commonplace. Digital marketing extends to non-Internet channels ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Profero
MullenLowe Profero is a digital marketing agency operating across twelve offices, with over 600 employees globally. Its services typically include customer experience, digital marketing, creative, media, technology, user experience (UX) and strategy. It is part of the MullenLowe Group global network, which is owned by global agency network Interpublic Group (IPG). History Profero launched on 25 March 1998 by brothers Daryl and Wayne Arnold. During the same year Profero acquired Sky (UK and Ireland) as an early client, by October 1998 Profero delivered a fully integrated campaign and was known to be the first and only organisation to "own" the internet in the UK for an entire day. Since 1998 ''Profero Group'' have produced over 4,000 campaigns for clients including M&S, COI and Western Union, the company has expanded into Europe, Asia and Australia. In 2000 Profero become the first digital agency to join the Institute of Practitioners in Advertising, a move that led to further ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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