Facebook Beacon
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Facebook Beacon
Beacon formed part of Facebook's advertisement system that sent data from external websites to Facebook, for the purpose of allowing targeted advertisements and allowing users to share their activities with their friends. Beacon reported to Facebook on Facebook's members' activities on third-party sites that also participated with Beacon. These activities were published in users' News Feed. This occurred even when users were not connected to Facebook, and happened without the knowledge of the Facebook user. The service was controversial and became the target of a class-action lawsuit, resulting in it shutting down in September 2009. One of the main concerns was that Beacon did not give the user the option to block the information from being sent to Facebook. Beacon was launched on November 6, 2007, with 44 partner websites. Mark Zuckerberg, CEO of Facebook, characterized Beacon on the Facebook Blog in November 2011 as a "mistake." Although Beacon was unsuccessful, it did pave t ...
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News Feed
On the World Wide Web, a web feed (or news feed) is a data format used for providing users with frequently updated content. Content distributors ''syndicate'' a web feed, thereby allowing users to ''subscribe'' a channel to it by adding the feed resource address to a news aggregator client (also called a ''feed reader'' or a ''news reader''). Users typically subscribe to a feed by manually entering the URL of a feed or clicking a link in a web browser or by dragging the link from the web browser to the aggregator, thus "RSS and Atom files provide news updates from a website in a simple form for your computer." The kinds of content delivered by a web feed are typically (webpage content) or links to webpages and other kinds of digital media. Often when websites provide web feeds to notify users of content updates, they only include summaries in the web feed rather than the full content itself. Many news websites, weblogs, schools, and podcasters operate web feeds. As web feeds a ...
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HTTP Cookie
HTTP cookies (also called web cookies, Internet cookies, browser cookies, or simply cookies) are small blocks of data created by a web server while a user is browsing a website and placed on the user's computer or other device by the user's web browser. Cookies are placed on the device used to access a website, and more than one cookie may be placed on a user's device during a session. Cookies serve useful and sometimes essential functions on the web. They enable web servers to store stateful information (such as items added in the shopping cart in an online store) on the user's device or to track the user's browsing activity (including clicking particular buttons, logging in, or recording which pages were visited in the past). They can also be used to save for subsequent use information that the user previously entered into form fields, such as names, addresses, passwords, and payment card numbers. Authentication cookies are commonly used by web servers to authenticate ...
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Internet Privacy
Internet privacy involves the right or mandate of personal privacy concerning the storing, re-purposing, provision to third parties, and displaying of information pertaining to oneself via Internet. Internet privacy is a subset of data privacy. Privacy concerns have been articulated from the beginnings of large-scale computer sharing. Privacy can entail either personally identifiable information (PII) or non-PII information such as a site visitor's behavior on a website. PII refers to any information that can be used to identify an individual. For example, age and physical address alone could identify who an individual is without explicitly disclosing their name, as these two factors are unique enough to identify a specific person typically. Other forms of PII may soon include GPS tracking data used by apps, as the daily commute and routine information can be enough to identify an individual. It has been suggested that the "appeal of online services is to broadcast personal infor ...
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David Brin
Glen David Brin (born October 6, 1950) is an American scientist and author of science fiction. He has won the Hugo,Who's Getting Your Vote?
, October 29, 2008, ''''
, and s. His novel ''

The Transparent Society
''The Transparent Society'' (1998) is a non-fiction book by the science-fiction author David Brin in which he forecasts social transparency and some degree of erosion of privacy, as it is overtaken by low-cost surveillance, communication and database technology, and proposes new institutions and practices that he believes would provide benefits that would more than compensate for lost privacy. The work first appeared as a magazine article by Brin in ''Wired'' in late 1996. In 2008, security expert Bruce Schneier called the transparent society concept a "myth" (a characterization Brin later rejected), claiming it ignores wide differences in the relative power of those who access information. Synopsis Brin argues that a core level of privacy—protecting our most intimate interactions—may be preserved, despite the rapid proliferation of cameras that become ever-smaller, cheaper and more numerous faster than Moore's law. He feels that this core privacy can be saved simply bec ...
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Facebook Pixel
A web beaconAlso called web bug, tracking bug, tag, web tag, page tag, tracking pixel, pixel tag, 1×1 GIF, or clear GIF. is a technique used on web pages and email to unobtrusively (usually invisibly) allow checking that a user has accessed some content. Web beacons are typically used by third parties to monitor the activity of users at a website for the purpose of web analytics or page tagging. They can also be used for email tracking. When implemented using JavaScript, they may be called JavaScript tags. Using such beacons, companies and organizations can track the online behaviour of web users. At first, the companies doing such tracking were mainly advertisers or web analytics companies; later social media sites also started to use such tracking techniques, for instance through the use of buttons that act as tracking beacons. In 2017, W3C published a candidate specification for an interface that web developers can use to create web beacons. Overview A web beacon is ...
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Facebook Like Button
The like button on the social networking website Facebook was first enabled on February 9, 2009. The like button enables users to easily interact with status updates, comments, photos and videos, links shared by friends, and advertisements. Once clicked by a user, the designated content appears in the News Feeds of that user's friends, and the button also displays the number of other users who have liked the content, including a full or partial list of those users. The like button was extended to comments in June 2010. After extensive testing and years of questions from the public about whether it had an intention to incorporate a "Dislike" button, Facebook officially rolled out "Reactions" to users worldwide on February 24, 2016, letting users long-press on the like button for an option to use one of five pre-defined emotions, including "Love", "Haha", "Wow", "Sad", or "Angry". Reactions were also extended to comments in May 2017, and had a major graphical overhaul in April 201 ...
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Facebook Analytics
Social media analytics is the process of gathering and analyzing data from social networks such as Facebook, Instagram, LinkedIn, or Twitter. A part of social media analytics is called social media monitoring or social listening. It is commonly used by marketers to track online conversations about products and companies. One author defined it as "the art and science of extracting valuable hidden insights from vast amounts of semi-structured and unstructured social media data to enable informed and insightful decision making." Process There are three main steps in analyzing social media: data identification, data analysis, and information interpretation. To maximize the value derived at every point during the process, analysts may define a question to be answered. The important questions for data analysis are: "Who? What? Where? When? Why? and How?" These questions help in determining the proper data sources to evaluate, which can affect the type of analysis that can be performed ...
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Criticism Of Facebook
Facebook (and parent company Meta Platforms) has been the subject of criticism and legal action. Criticisms include the outsize influence Facebook has on the lives and health of its users and employees, as well as Facebook's influence on the way media, specifically news, is reported and distributed. Notable issues include Internet privacy, such as use of a widespread Facebook like button#Tracking, "like" button on third-party websites tracking users, possible indefinite records of user information, automatic Facial recognition system, facial recognition software, and its role in the workplace, including employer-employee account disclosure. The use of Facebook can have negative psychological effects that include feelings of sexual jealousy, Stress (biology), stress, lack of attention, and social media addiction that in some cases is comparable to Drug-addiction, drug addiction. Facebook's operations have also received coverage. The company's electricity usage, tax avoidance, Fac ...
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Web Bug
A web beaconAlso called web bug, tracking bug, tag, web tag, page tag, tracking pixel, pixel tag, 1×1 GIF, or clear GIF. is a technique used on web pages and email to unobtrusively (usually invisibly) allow checking that a user has accessed some content. Web beacons are typically used by third parties to monitor the activity of users at a website for the purpose of web analytics or page tagging. They can also be used for email tracking. When implemented using JavaScript, they may be called JavaScript tags. Using such beacons, companies and organizations can track the online behaviour of web users. At first, the companies doing such tracking were mainly advertisers or web analytics companies; later social media sites also started to use such tracking techniques, for instance through the use of buttons that act as tracking beacons. In 2017, W3C published a candidate specification for an interface that web developers can use to create web beacons. Overview A web beacon is a ...
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Mark Zuckerberg
Mark Elliot Zuckerberg (; born ) is an American business magnate, internet entrepreneur, and philanthropist. He is known for co-founding the social media website Facebook and its parent company Meta Platforms (formerly Facebook, Inc.), of which he is the chairman, chief executive officer, and controlling shareholder. Zuckerberg attended Harvard University, where he launched Facebook in February 2004 with his roommates Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, and Chris Hughes. Originally launched to select college campuses, the site expanded rapidly and eventually beyond colleges, reaching one billion users by 2012. Zuckerberg took the company public in May 2012 with majority shares. In 2007, at age 23, he became the world's youngest self-made billionaire. Since 2008, ''Time'' magazine has named Zuckerberg among the 100 most influential people in the world as a part of its Person of the Year award, which he was recognized with in 2010. In December 2016, Zucke ...
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