FCA Srbija
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FCA Srbija
Fiat Serbia., name=FS — formerly "FIAT Automobiles Serbia"., name=FAS (FAS) from 2008 to 2014, then "FCA Serbia"., name=FCAS (FCAS) until 2021 — is a Serbian automotive manufacturing company based in Kragujevac, Serbia. It is a joint venture (JV) between the ex-Fiat Chrysler Automobiles (FCA), merged into Stellantis in 2021, which owns 67% of the operation, and the Republic of Serbia, which owns the remainder. The company headquarters and assembly plant are located on the former site of Zastava Automobiles (1953-2008) — 70 miles south of Belgrade on the Lepenica river in the country's central Šumadija region. Heavily damaged during the NATO Bombing of Yugoslavia, the factory was completely renovated and modernized, reopening in April 2012 as one of Europe's state of the art car factories. The operation currently has roughly 2,000 employees and works closely with 15 other companies and component suppliers, many located at the adjacent Grosnica Supplier Park &md ...
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Joint Venture
A joint venture (JV) is a business entity created by two or more parties, generally characterized by shared ownership, shared returns and risks, and shared governance. Companies typically pursue joint ventures for one of four reasons: to access a new market, particularly Emerging market; to gain scale efficiencies by combining assets and operations; to share risk for major investments or projects; or to access skills and capabilities. According to Gerard Baynham of Water Street Partners, there has been much negative press about joint ventures, but objective data indicate that they may actually outperform wholly owned and controlled affiliates. He writes, "A different narrative emerged from our recent analysis of U.S. Department of Commerce (DOC) data, collected from more than 20,000 entities. According to the DOC data, foreign joint ventures of U.S. companies realized a 5.5 percent average return on assets (ROA), while those companies’ wholly owned and controlled affiliates ( ...
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