From Cliché To Archetype
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From Cliché To Archetype
''From Cliché to Archetype'' is a 1970 book by Marshall McLuhan and Canadian poet Wilfred Watson, in which the authors discuss the various implications of the verbal cliché and of the archetype. One major facet in McLuhan's overall framework introduced in this book that is seldom noticed is the provision of a new term that actually succeeds the global village: the ''global theater''. In McLuhan's terms, a cliché is a "normal" action, phrase, etc. which becomes so often used that we are "anesthetized" to its effects. An example of this given by McLuhan is Eugène Ionesco's play '' The Bald Soprano'', whose dialogue consists entirely of phrases Ionesco pulled from an Assimil Assimil (often stylised as ASSiMiL) is a French company, founded by Alphonse Chérel in 1929. It creates and publishes foreign language courses, which began with their first book ''Anglais Sans Peine'' ("English Without Toil"). Since then, the c ... language book. "Ionesco originally put all these idio ...
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Marshall McLuhan
Herbert Marshall McLuhan (July 21, 1911 – December 31, 1980) was a Canadian philosopher whose work is among the cornerstones of the study of media theory. He studied at the University of Manitoba and the University of Cambridge. He began his teaching career as a professor of English at several universities in the United States and Canada before moving to the University of Toronto in 1946, where he remained for the rest of his life. McLuhan coined the expression "the medium is the message" in the first chapter in his ''Understanding Media: The Extensions of Man'' and the term ''global village.'' He even predicted the World Wide Web almost 30 years before it was invented. He was a fixture in media discourse in the late 1960s, though his influence began to wane in the early 1970s. In the years following his death, he continued to be a controversial figure in academic circles. However, with the arrival of the Internet and the World Wide Web, interest was renewed in his work and ...
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Cliché
A cliché ( or ) is an element of an artistic work, saying, or idea that has become overused to the point of losing its original meaning or effect, even to the point of being weird or irritating, especially when at some earlier time it was considered meaningful or novel. In phraseology, the term has taken on a more technical meaning, referring to an expression imposed by conventionalized linguistic usage. The term is often used in modern culture for an action or idea that is expected or predictable, based on a prior event. Typically pejorative, "clichés" may or may not be true. Some are stereotypes, but some are simply truisms and facts. Clichés often are employed for comedic effect, typically in fiction. Most phrases now considered clichéd originally were regarded as striking but have lost their force through overuse. The French poet Gérard de Nerval once said, "The first man who compared woman to a rose was a poet, the second, an imbecile." A cliché is often a vivid d ...
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Archetype
The concept of an archetype (; ) appears in areas relating to behavior, historical psychology, and literary analysis. An archetype can be any of the following: # a statement, pattern of behavior, prototype, "first" form, or a main model that other statements, patterns of behavior, and objects copy, emulate, or "merge" into. Informal synonyms frequently used for this definition include "standard example", "basic example", and the longer-form "archetypal example"; mathematical archetypes often appear as "canonical examples". # the Platonic concept of ''pure form'', believed to embody the fundamental characteristics of a thing. # a collectively-inherited unconscious idea, a pattern of thought, image, etc., that is universally present, in individual psyches, as in Jungian psychology # a constantly-recurring symbol or motif in literature, painting, or mythology. This definition refers to the recurrence of characters or ideas sharing similar traits throughout various, seemingly unrel ...
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Viking Press
Viking Press (formally Viking Penguin, also listed as Viking Books) is an American publishing company owned by Penguin Random House. It was founded in New York City on March 1, 1925, by Harold K. Guinzburg and George S. Oppenheim and then acquired by the Penguin Group in 1975. History Guinzburg, a Harvard graduate and former employee of Simon and Schuster and Oppenheimer, a graduate of Williams College and Alfred A. Knopf, founded Viking in 1925 with the goal of publishing nonfiction and "distinguished fiction with some claim to permanent importance rather than ephemeral popular interest." B. W. Huebsch joined the firm shortly afterward. Harold Guinzburg's son Thomas became president in 1961. The firm's name and logo—a Viking ship drawn by Rockwell Kent—were meant to evoke the ideas of adventure, exploration, and enterprise implied by the word "Viking." In August 1961, they acquired H.B. Huesbsch, which maintained a list of backlist titles from authors such as James Joyce an ...
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Wilfred Watson
Wilfred Watson (May 1, 1911 – March 25, 1998) was professor emeritus of English at Canada's University of Alberta for many years. He was also an experimental Canadian poet and dramatist, whose innovative plays had a considerable influence in the 1960s.Shirley Neuman,Watson, Wilfred" ''Canadian Encyclopedia'' (Edmonton: Hurtig, 1988), 2284. ''The Dictionary of Literary Biography (DLB)'' says that "Watson ushered in an avant-garde in Canadian theater years before the rear guard had fully emerged." Life and work Wilfred Watson was born in Rochester, England in 1911, the oldest child of Louisa Claydon and Frederick Walter Watson. When he was 15 his family immigrated to Canada and settled in Duncan, British Columbia. He attended the University of British Columbia from 1940 to 1943 and received a B.A. in English literature. In 1941 he married Sheila Martin Doherty, who as Sheila Watson would write the novel '' The Double Hook''.
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Cliché
A cliché ( or ) is an element of an artistic work, saying, or idea that has become overused to the point of losing its original meaning or effect, even to the point of being weird or irritating, especially when at some earlier time it was considered meaningful or novel. In phraseology, the term has taken on a more technical meaning, referring to an expression imposed by conventionalized linguistic usage. The term is often used in modern culture for an action or idea that is expected or predictable, based on a prior event. Typically pejorative, "clichés" may or may not be true. Some are stereotypes, but some are simply truisms and facts. Clichés often are employed for comedic effect, typically in fiction. Most phrases now considered clichéd originally were regarded as striking but have lost their force through overuse. The French poet Gérard de Nerval once said, "The first man who compared woman to a rose was a poet, the second, an imbecile." A cliché is often a vivid d ...
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Eugène Ionesco
Eugène Ionesco (; born Eugen Ionescu, ; 26 November 1909 – 28 March 1994) was a Romanian-French playwright who wrote mostly in French, and was one of the foremost figures of the French avant-garde theatre in the 20th century. Ionesco instigated a revolution in ideas and techniques of drama, beginning with his "anti play", ''The Bald Soprano'' which contributed to the beginnings of what is known as the Theatre of the Absurd, which includes a number of plays that, following the ideas of the philosopher Albert Camus, explore concepts of absurdism. He was made a member of the Académie française in 1970, and was awarded the 1970 Austrian State Prize for European Literature, and the 1973 Jerusalem Prize. Biography Ionesco was born in Slatina, Romania, to a Romanian father belonging to the Orthodox Christian church and a mother of French and Romanian heritage, whose faith was Protestant (the faith into which her father was born and to which her originally Greek Orthodox Christ ...
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The Bald Soprano
''La Cantatrice chauve '' – translated from French as ''The Bald Soprano'' or ''The Bald Prima Donna'' – is the first play written by Romanian-French playwright Eugène Ionesco. Nicolas Bataille directed the premiere on 11 May 1950 at the Théâtre des Noctambules, Paris. Since 1957 it has been in permanent showing at the Théâtre de la Huchette, which received a ''Molière d'honneur'' for its performances. It holds the world record for the play that has been staged continuously in the same theatre for the longest time. Although it went unnoticed at first, the play was eventually championed by a few established writers and critics and, in the end, won critical acclaim. By the 1960s, ''The Bald Soprano'' had already been recognized as a modern classic and an important seminal work in the Theatre of the Absurd. With a record number of interpretations, it has become one of the most performed plays in France. Origin The idea for the play came to Ionesco while he was trying to ...
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Assimil
Assimil (often stylised as ASSiMiL) is a French company, founded by Alphonse Chérel in 1929. It creates and publishes foreign language courses, which began with their first book ''Anglais Sans Peine'' ("English Without Toil"). Since then, the company has expanded into numerous other languages and continues to publish today. Their method for teaching foreign languages is through listening to recordings, and the reading of a book with the text that you are listening to: one side native language, one side foreign language. This method is focused on learning whole sentences, for an organic learning of the grammar. It begins with a long passive phase of only reading and listening, and eventually adds active exercises. Most books contain around 100 lessons, with the active phase starting on Lesson 50. The word "Assimil" comes from '' assimilate'' "incorporate or absorb knowledge into the mind". The company publishes several different series: *"Learn" series, which teach to an A2 ...
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Carl Jung
Carl Gustav Jung ( ; ; 26 July 1875 – 6 June 1961) was a Swiss psychiatrist and psychoanalyst who founded analytical psychology. Jung's work has been influential in the fields of psychiatry, anthropology, archaeology, literature, philosophy, psychology, and religious studies. Jung worked as a research scientist at the Burghölzli psychiatric hospital, in Zurich, under Eugen Bleuler. During this time, he came to the attention of Sigmund Freud, the founder of psychoanalysis. The two men conducted a The Freud/Jung Letters, lengthy correspondence and collaborated, for a while, on a joint vision of human psychology. Freud saw the younger Jung as the heir he had been seeking to take forward his "new science" of psychoanalysis and to this end secured his appointment as president of his newly founded International Psychoanalytical Association. Jung's research and personal vision, however, made it difficult for him to follow his older colleague's doctrine and they parted ways. T ...
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Finnegans Wake
''Finnegans Wake'' is a novel by Irish literature, Irish writer James Joyce. It is well known for its experimental style and reputation as one of the most difficult works of fiction in the Western canon. It has been called "a work of fiction which combines a body of fables ... with the work of analysis and deconstruction". Written in Paris over a period of seventeen years and published in 1939, ''Finnegans Wake'' was Joyce's final work. The entire book is written in a largely idioglossia, idiosyncratic language, which blends standard English words with Neologism, neologistic portmanteau words, Irish language, Irish mannerisms and puns in multiple languages to unique effect. Many critics believe the technique was Joyce's attempt to recreate the experience of sleep and dreams, reproducing the way concepts, people and places become amalgamated in dreaming. It is an attempt by Joyce to combine many of his aesthetic ideas, with references to other works and outside ideas woven into the ...
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Hendiadys
Hendiadys (; a Latinized form of the Greek phrase (') 'one through two') is a figure of speech used for emphasis—"The substitution of a conjunction for a subordination". The basic idea is to use two words linked by the conjunction "and" instead of the one modifying the other. English names for hendiadys include two for one and figure of twins. The term hendiaduo may also be used. The 17th century English Biblical commentator Matthew Poole referred to "hendiaduos" in his comments on , , and . Use and effect The typical result of a hendiadys is to transform a noun-plus-adjective into two nouns joined by a conjunction. For example, sound and fury (from act V, scene 5 of ''Macbeth'') seems to offer a more striking image than "furious sound". In this example, as typically, the subordinate idea originally present in the adjective is transformed into a noun in and of itself. Another example is ''Dieu et mon droit'', present in the coat of arms of the United Kingdom. In fact, hen ...
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