Fretter's
Fretter was an electronics and major appliance retailer based in Detroit, founded in the 1950s by Oliver "Ollie" Fretter. History The company's founder and spokesman, Ollie Fretter, became known in the Detroit area in the 1970s and 1980s via TV commercials in which he promised, "I’ll give you five pounds of coffee if I can't beat your best deal. The competition knows me. You should too!" When occasionally he had to make good on the whimsical offer, Fretter gave away one-pound cans of coffee that had been relabeled "net weight — 5 pounds". The company paid its salespeople on a draw against commissions program, although they were paid spiffs instead of pure commission. Spiffs were calculated based on profit margin and other incentives, not based on the price of the product. Salespeople were not encouraged to sell the more expensive unit, but a model not carried by the competition which couldn't be directly price compared and therefore had a higher mark-up. Salespeople learne ...
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Oliver Fretter
Fretter was an electronics and major appliance retailer based in Detroit, founded in the 1950s by Oliver "Ollie" Fretter. History The company's founder and spokesman, Ollie Fretter, became known in the Detroit area in the 1970s and 1980s via TV commercials in which he promised, "I’ll give you five pounds of coffee if I can't beat your best deal. The competition knows me. You should too!" When occasionally he had to make good on the whimsical offer, Fretter gave away one-pound cans of coffee that had been relabeled "net weight — 5 pounds". The company paid its salespeople on a draw against commissions program, although they were paid spiffs instead of pure commission. Spiffs were calculated based on profit margin and other incentives, not based on the price of the product. Salespeople were not encouraged to sell the more expensive unit, but a model not carried by the competition which couldn't be directly price compared and therefore had a higher mark-up. Salespeople learne ...
[...More Info...]       [...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]