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Flybuys (Australia)
Flybuys is an Australian customer loyalty program equally owned by the Coles Group and Wesfarmers through joint venture Loyalty Pacific. Members can accrue points by shopping at Coles Group brands (Coles Supermarkets, Coles Express, Liquorland, etc.), certain Wesfarmers brands (Kmart, Target, Bunnings Warehouse, Officeworks, catch.com.au, Kleenheat, etc.), and some third-party partners like HCF Insurance and Optus. Points can then be redeemed for money off purchases at Coles Supermarkets, Kmart, and Target stores (2,000 points gives an discount), as well as holidays (through ''Flybuys Travel'') and household goods (from the ''Flybuys Rewards Store''). It is one of Australia's largest loyalty programs, with 8.6 million members in 6.6 million households. Fifteen Flybuys cards are scanned every second on average in Australia. History Flybuys began in 1994 as a joint venture of Shell, Coles Myer and National Australia Bank. The program met with substantial interest at launch, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Flybuys (New Zealand)
Flybuys, formerly Fly Buys, is New Zealand's largest customer loyalty scheme. It is administered by Loyalty New Zealand, which is owned equally by Bank of New Zealand, Foodstuffs, IAG New Zealand and Z Energy. The programme has over 2.4 million members, representing 74 per cent of New Zealand households. Members collect points from over 50 participating brands. History Fly Buys was launched in New Zealand in 1996. Loyalty New Zealand was established by its owners to operate the programme under licence from Loyalty Pacific, which launched the Australian Flybuys programme in 1994. The structure of the programme very closely matched the structure of its namesake programme in Australia at the time. In the first 89 days of the scheme, 300,000 households signed up for a membership. In 2008, Fly Buys launched a programme for small to medium-sized businesses to earn points. Telecom New Zealand withdrew from Fly Buys at the end of 2008. In 2009, Fly Buys launched Fly Buys Music ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
