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Fit's
Fit's is a Japanese brand of gum produced by Lotte Group introduced in 2010. It contains twelve units of gum in each pack (box). It contains sugar alcohols Maltitol, Mannitol, Erythritol and also Isomaltulose. Fit's sold over 40 million in its first 5 months in the Japanese gum market where 4 million-per-year is considered large success.Excitebr>Gendai Net 10/01/28 During this period, the product was marketed on TV with a series of commercials featuring Nozomi Sasaki. See also *Trident (gum) Trident is a brand of sugar-free chewing gum. It was originally introduced by American Chicle shortly before it was bought by Warner-Lambert in 1962, but did not reach the UK until 2007 when it was introduced by its then-owner Cadbury Schweppes ... References External links *In Yahoo! Japan Lotte (conglomerate) products Chewing gum {{food-product-stub ...
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Nozomi Sasaki (model)
, previously known simply as Nozomi during her fashion modeling career, is a Japanese glamour model and former professional fashion model.Yahoo Profile
After working as a fashion model for nearly 7 years, she has become famous as a and main ringside commentator / spokesperson for the competition Dream Fighting Championships and the

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Brand
A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and store value as brand equity for the object identified, to the benefit of the brand's customers, its owners and shareholders. Brand names are sometimes distinguished from Generic brand, generic or store brands. The practice of branding - in the original literal sense of marking by burning - is thought to have begun with the ancient Egyptians, who are known to have engaged in livestock branding as early as 2,700 BCE. Branding was used to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot branding iron. If a person stole any of the cattle, anyone else who saw the symbol could deduce the actual owner. The term has been extended to mean a strategic personality for a produ ...
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Lotte Group
Lotte Corporation (or Lotte Group) is a South Korean multinational conglomerate corporation, and the fifth-largest chaebol in South Korea. Lotte began its history on June 28, 1948, by Korean businessman Shin Kyuk-ho in Tokyo. Shin expanded Lotte to his ancestral country, South Korea, with the establishment of Lotte Confectionery in Seoul on April 3, 1967. Lotte Corporation consists of over 90 business units employing 60,000 people engaged in such diverse industries as candy manufacturing, beverages, hotels, fast food, retail, financial services, industrial chemicals, electronics, IT, construction, publishing, and entertainment. Lotte runs additional businesses in China, Thailand, Malaysia, Indonesia, Vietnam, Cambodia, Uzbekistan, India, United States, United Kingdom, Kazakhstan, Russia, Philippines, Myanmar, Pakistan, Poland (Lotte bought Poland's largest candy company Wedel from Kraft Foods in June 2010), Australia and New Zealand (Lotte successfully bought 4 duty free ...
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Maltitol
Maltitol is a sugar alcohol (a polyol) used as a sugar substitute. It has 75–90% of the sweetness of sucrose (table sugar) and nearly identical properties, except for browning. It is used to replace table sugar because it is half as energetic, does not promote tooth decay, and has a somewhat lesser effect on blood glucose. In chemical terms, maltitol is known as 4-''O''-α-glucopyranosyl--sorbitol. It is used in commercial products under trade names such as Lesys, Maltisweet and SweetPearl. Production and uses Maltitol is a disaccharide produced by hydrogenation of maltose obtained from starch. Maltitol syrup, a hydrogenated starch hydrolysate, is created by hydrogenating corn syrup, a mixture of carbohydrates produced from the hydrolysis of starch. This product contains between 50% and 80% maltitol by weight. The remainder is mostly sorbitol, with a small quantity of other sugar-related substances. Maltitol's high sweetness allows it to be used without being mixed with other ...
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Mannitol
Mannitol is a type of sugar alcohol used as a sweetener and medication. It is used as a low calorie sweetener as it is poorly absorbed by the intestines. As a medication, it is used to decrease pressure in the eyes, as in glaucoma, and to lower increased intracranial pressure. Medically, it is given by injection or inhalation. Effects typically begin within 15 minutes and last up to 8 hours. Common side effects from medical use include electrolyte problems and dehydration. Other serious side effects may include worsening heart failure and kidney problems. It is unclear if use is safe in pregnancy. Mannitol is in the osmotic diuretic family of medications and works by pulling fluid from the brain and eyes. The discovery of mannitol is attributed to Joseph Louis Proust in 1806. It is on the World Health Organization's List of Essential Medicines. It was originally made from the flowering ash and called manna due to its supposed resemblance to the Biblical food. Mannitol is on ...
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Erythritol
Erythritol is an organic compound, a four-carbon sugar alcohol (or polyol) with no optical activity, used as a food additive and sugar substitute. It is naturally occurring. It can be made from corn using enzymes and fermentation. Its formula is , or HO(CH2)(CHOH)2(CH2)OH; specifically, one particular stereoisomer with that formula. Erythritol is 60–70% as sweet as sucrose (table sugar). However, erythritol is almost completely noncaloric and does not affect blood sugar or cause tooth decay. Japanese companies pioneered the commercial development of erythritol as a sweetener in the 1990s. History Erythritol was discovered in 1848 by Scottish chemist John Stenhouse and first isolated in 1852. In 1950 it was found in blackstrap molasses that was fermented by yeast, and it became commercialized as a sugar alcohol in the 1990s in Japan. Natural occurrence and production Erythritol occurs naturally in some fruit and fermented foods. It also occurs in human body fluids such as ...
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Isomaltulose
Isomaltulose is a disaccharide carbohydrate composed of glucose and fructose. The glucose and fructose are linked by an alpha-1,6-glycosidic bond (chemical name: 6-''0''-α-D-glucopyranosyl-D-fructose). Isomaltulose is present in honey and sugarcane extracts. It tastes similar to sucrose (table sugar) with half the sweetness. Isomaltulose, also known by the trade name Palatinose, is manufactured by enzymatic rearrangement (isomerization) of sucrose from beet sugar. The enzyme and its source were discovered in Germany in 1950, and since then its physiological role and physical properties have been studied extensively.Sentko, A. and Willibald-Ettle, I. (2012). "Isomaltulose." In: Sweeteners and Sugar Alternatives in Food Technology, 2nd Ed. Editors O'Donnell, K. & Kearsley, M.W. Wiley-Blackwell. Oxford, UK. Isomaltulose has been used as an alternative to sugar in foods in Japan since 1985, in the EU since 2005, in the US since 2006, and in Australia and New Zealand since 2007, ...
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Excite (web Portal)
Excite is an American web portal operated by IAC that provides a variety of outsourced content including news and weather, a metasearch engine, and a user homepage. In the United States, the main Excite homepage had long been a personal start page called My Excite. Excite once operated a webmail service commonly known as Excite Mail until August 31, 2021. The original Excite company was founded in 1994 and went public two years later. Excite was once a popular site on the Internet during the 1990s, with the main portal site Excite.com being the sixth most visited website in 1997. The company merged with broadband provider @Home Network but together went bankrupt in 2001. Excite's portal and services were acquired by iWon and then by Ask Jeeves, but the website went into a steep decline in popularity afterwards. History Excite originally started as Architext in June 1993 at a garage in Cupertino, California, created by Graham Spencer, Joe Kraus, Mark VanHaren, Ryan McIntyre, B ...
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Television Advertisement
A television advertisement (also called a television commercial, TV commercial, commercial, spot, television spot, TV spot, advert, television advert, TV advert, television ad, TV ad or simply an ad) is a span of television programming produced and paid for by an organization. It conveys a message promoting, and aiming to market, a product, service or idea. Advertisers and marketers may refer to television commercials as TVCs. Advertising revenue provides a significant portion of the funding for most privately-owned television networks. During the 2010s, the number of commercials has grown steadily, though the length of each commercial has diminished. Advertisements of this type have promoted a wide variety of goods, services, and ideas ever since the early days of the history of television. The viewership of television programming, as measured by companies such as Nielsen Media Research in the United States, or BARB in the UK, is often used as a metric for television advertis ...
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Trident (gum)
Trident is a brand of sugar-free chewing gum. It was originally introduced by American Chicle shortly before it was bought by Warner-Lambert in 1962, but did not reach the UK until 2007 when it was introduced by its then-owner Cadbury Schweppes in the United Kingdom. In many other European countries, Trident is branded as Stimorol gum; it is generally the same as Trident. The trident is also a symbol of the Greek sea god, Poseidon. Background When artificial sweeteners became widespread in the early 1960s, the formula was changed to use saccharin instead of sugar, and Sugar-Free Trident was introduced in 1964 with the slogan "The Great Taste that Is Good for Your Teeth." American Chicle's marketing was one of the first national campaigns to promote dental health through chewing gum. Trident was manufactured by the American Chicle subsidiary of Warner-Lambert until 1997, when American Chicle became Adams. In 2000, Warner-Lambert was sold to Pfizer and in 2003, Pfizer sold the ...
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Lotte (conglomerate) Products
Lotte may refer to: Businesses * Lotte Corporation, a South Korean industrial conglomerate ** Lotte Holdings, a Japanese holding company ** Lotte Capital, a South Korean financial company ** Lotte Card, a South Korean credit card provider ** Lotte Chilsung, a Korean manufacturer of food products ** Lotte Cinema, a chain of movie theatres in South Korea ** Lotte Confectionery, South Korean confectionery ** Lotte Department Store, a Korean Department Store ** Lotte Liquor, South Korean distiller ** Lotte World, a recreation complex in Seoul, South Korea Entertainment * Lotte (film), ''Lotte'' (film), a 1928 German silent film directed by Carl Froelich * Lotte in Weimar (film), ''Lotte in Weimar'', a 1975 East German drama film directed by Egon Günther and produced by DEFA * Lotte (TV series), ''Lotte'' (TV series), a Dutch TV series based on the Colombian telenovela ''Betty, la fea'' * Lotte, the title character of a series of Estonian animated TV programs and films, including: ...
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