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Fashion Brand
The term "fashion brand" (or "fashion label") includes all the brands that operate within the fashion industry. A fashion brand combines symbolism, style, and experiential elements, and it needs to differentiate its products and coordinate its supply chain to succeed in the market. Consumers commonly employ brands as a means of expressing either their genuine identity or an idealized self-image that they aspire to achieve. History Prior to the mid-19th century, clothing was mainly handmade for individuals, either domestically or by hiring dressmakers and tailors. The origins of couture can be traced back to the mid-nineteenth century in Paris. Charles Frederick Worth pioneered haute couture by introducing high-fashion dressmaking. Currently, the concept has gained widespread acceptance. Chanel, Balenciaga, and Christian Dior are prominent fashion brands that offer haute couture lines. However, with technological advancements and the rise of global capitalism in the early 20th ce ...
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Brand
A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and store value as brand equity for the object identified, to the benefit of the brand's customers, its owners and shareholders. Brand names are sometimes distinguished from Generic brand, generic or store brands. The practice of branding - in the original literal sense of marking by burning - is thought to have begun with the ancient Egyptians, who are known to have engaged in livestock branding as early as 2,700 BCE. Branding was used to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot branding iron. If a person stole any of the cattle, anyone else who saw the symbol could deduce the actual owner. The term has been extended to mean a strategic personality for a produ ...
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Puma (brand)
Puma SE, branded as Puma, is a German multinational corporation that designs and manufactures athletic and casual footwear, apparel and accessories, which is headquartered in Herzogenaurach, Bavaria, Germany. Puma is the third largest sportswear manufacturer in the world. The company was founded in 1948 by Rudolf Dassler. In 1924, Rudolf and his brother Adolf "Adi" Dassler had jointly formed the company ''Gebrüder Dassler Schuhfabrik'' (Dassler Brothers Shoe Factory). The relationship between the two brothers deteriorated until the two agreed to split in 1948, forming two separate entities, Adidas and Puma. Following the split, Rudolf originally registered the newly established company as ''Ruda'' (derived from ''Ru''dolf ''Da''ssler, as Adidas was based on Adi Dassler), but later changed the name to ''Puma''. Puma's earliest logo consisted of a square and beast jumping through a ''D'', which was registered, along with the company's name, in 1948. Puma's shoe and clothing desi ...
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Mid-luxury
Mid-luxury is a term applied in the U.S. market to fashion, vehicles, hotels, apartments, and other consumer goods and services, for brands that are not as expensive as luxury goods, but more expensive than mass market brands. Fashion Fashion brands identified as mid-luxury in the U.S. market include Brooks Brothers, Coach, Hugo Boss, Zac Posen, Tommy Hilfiger, and Ralph Lauren. Indochino Indochino is a made-to-measure menswear retailer that offers personalized suiting, casual wear, and outerwear. Originally founded as an exclusively online retailer, Indochino has opened 79 showrooms in Canada, the United States, and Australia. T ... is a manufacturer, selling mid-luxury custom-made business shirts direct to consumers. Amazon As of 2018, Amazon U.S. has been struggling to get luxury brands to sell on its platform, but has had success with selling its house brands, such as Pinzon (sheets and other domestics) targeted at the mid-luxury market. Cars "Mid-luxury" is a term equ ...
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Ralph Lauren
Ralph Lauren, ( ; ; born October 14, 1939) is an American fashion designer, philanthropist, and billionaire businessman, best known for the Ralph Lauren Corporation, a global multibillion-dollar enterprise. He has become well known for his collection of rare automobiles, some of which have been displayed in museum exhibits. Lauren stepped down as CEO of the company in September 2015 but remains executive chairman and chief creative officer. As of April 2022, his net worth was estimated at US$6.9 billion. Early life Ralph Lifshitz was born on October 14, 1939, in the Bronx, New York City, to Ashkenazi Jewish immigrants, Frieda (Cutler) and Frank Lifshitz, an artist and house painter, from Pinsk, Second Polish Republic, now Belarus. The youngest of four siblings, he has two brothers and one sister. Lauren attended day school followed by the Manhattan Talmudical Academy, before eventually graduating from DeWitt Clinton High School in 1957. He went to Baruch College of the City ...
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Tommy Hilfiger
Thomas Jacob Hilfiger ( /hɪlˈfɪgər/; born March 24, 1951) is an American fashion designer and the founder of Tommy Hilfiger Corporation. After starting his career by co-founding a chain of jeans/fashion stores called People's Place in upstate New York in the 1970s, he began designing preppy clothing for his own eponymous menswear line in the 1980s. The company later expanded into women's clothing and various luxury items such as perfumes and went public in 1992. Hilfiger's collections are often influenced by the fashion of music subcultures and marketed in connection with the music industry, with celebrities such as American R&B artist Aaliyah in the 1990s. In 2005, contestants in the CBS reality show '' The Cut'' competed for a design job with Hilfiger in a similar fashion to ''The Apprentice''. In 2006, Hilfiger sold his company for $1.6 billion to Apax Partners, who next sold it in 2010 to Phillips-Van Heusen for $3 billion. He remains the company's principal designe ...
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Zac Posen
Zachary E. Posen (; born October 24, 1980) is an American fashion designer. Early life Posen was born and raised in a Jewish family in New York City, residing in the SoHo neighborhood of lower Manhattan. He is the son of Susan (née Orzack), a corporate lawyer, and Stephen Arnold Posen, an artist. He has family roots in Shklow, Belarus, and Żychlin, Poland. His interest in fashion design started early, and as a child he would steal yarmulkes from his grandparents' synagogue to make ball dresses for dolls. He attended Saint Ann's School, a private school in Brooklyn and in his sophomore year interned with fashion designer Nicole Miller. As a teen, he also won a Scholastic Art and Writing Award. At age 16 he enrolled in the pre-college program at Parsons The New School for Design. He graduated from Saint Ann's in 1999. For three years, Posen was mentored by curator Richard Martin at The Costume Institute of The Metropolitan Museum of Art. At age 18, he was accepted into the w ...
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Hugo Boss
Hugo Boss AG, often styled as BOSS, is a luxury fashion house headquartered in Metzingen, Baden-Württemberg, Germany. The company sells clothing, accessories, footwear, and fragrances. Hugo Boss is one of the largest German clothing companies, with global sales of in 2019. Its stock is a component of the MDAX. The company was founded in 1924 by Hugo Boss and originally produced general-purpose clothing. With the onset of the Great Depression and the rise of Nazism in the early 1930s, Boss began to produce uniforms for the Nazi Party. Boss would eventually supply the wartime German government with military uniforms, resulting in a large boost in sales. After World War II and the founder's death in 1948, Hugo Boss started to turn its focus from uniforms to men's suits. The company went public in 1988 and introduced a fragrance line that same year, adding men's and women's wear diffusion lines in 1997, a full women's collection in 2000, and children's clothing in 2006–2007. ...
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Coach New York
Coach New York, commonly known as Coach, is an American fashion house specializing in leather handbags, luggage, and accessories, as well as ready-to-wear. Coach licenses its name and branding to Luxottica for eyewear and Paris-based Interparfums for fragrances. Stuart Vevers has been the executive creative director since 2013. It is the main subsidiary of Tapestry, Inc., formerly known as Coach, Inc. History 1941–1985 Coach was founded in 1941 as a family-run workshop in a loft on 34th Street in Manhattan, with six leather-workers who made wallets and billfolds by hand. In 1946, Miles Cahn (1921–2017) and his wife Lillian (1923–2013) joined the company. Miles and Lillian Cahn were owners of a leather handbag manufacturing business and were knowledgeable about leatherworks and business. By 1950, Cahn had taken over the company. During the early years, Cahn noticed the distinctive properties and qualities of the leather used to make baseball gloves. With wear and u ...
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Brooks Brothers
Brooks Brothers, founded in Manhattan, New York, in 1818, is the oldest apparel brand in continuous operation in America. Originally a family business, Brooks Brothers produces clothing for men, women and children, as well as home furnishings. Brooks Brothers licenses its name and branding to Luxottica for eyewear, Paris-based Interparfums for fragrances, and Turkey-based Turko Textiles for its home collection. As a result of store closures and poor online sales due to the COVID-19 pandemic, the company filed for bankruptcy protection in July 2020. Brooks Brothers announced in August 2020 that it would be purchased by Authentic Brands Group and by SPARC Group LLC (Simon Properties Authentic Retail Concepts Group LLC), a joint venture between Authentic Brands Group and Simon Property Group. History Founding and 19th century On April 7, 1818, at the age of 45, Henry Sands Brooks (1772–1833) opened H. & D. H. Brooks & Co. on the northeast corner of Catherine and Cherry stre ...
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Hermès
Hermès International S.A., or simply Hermès ( , ), is a French luxury design house established in 1837. It specializes in leather goods, lifestyle accessories, home furnishings, perfumery, jewelry, watches and ready-to-wear. Its logo, since the 1950s, is of a Duke carriage with horse. History Beginnings in the 19th century Thierry Hermès was born in Krefeld, Germany, to a French father and a German mother. The family moved to France in 1828. In 1837, Hermès first established a harness workshop in the Grands Boulevards quarter of Paris, dedicated to serving European noblemen. He created high-quality wrought harnesses and bridles for the carriage trade, winning several awards including the first prize in its class in 1855 and again in 1867 at the Expositions Universelles in Paris. Hermès's son, Charles-Émile, took over management from his father in 1880 and moved the shop to ''24 rue du Faubourg Saint-Honoré'', where it remains. With the help of his sons Adolphe and ...
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Gucci
Gucci (, ; ) is an Italian high-end luxury fashion house based in Florence, Italy. Its product lines include handbags, ready-to-wear, footwear, accessories, and home decoration; and it licenses its name and branding to Coty, Inc. for fragrance and cosmetics under the name Gucci Beauty. Gucci was founded in 1921 by Guccio Gucci (1881–1953) in Florence, Tuscany. Under the direction of Aldo Gucci (son of Guccio), Gucci became a worldwide-known brand, an icon of the Italian ''Dolce Vita''. Following family feuds during the 1980s, the Gucci family was entirely ousted from the capital of the company by 1993. After this crisis, the brand was revived with a provocative 'Porno Chic' props. In 1999, Gucci was acquired by the French conglomerate Pinault Printemps Redoute, which later became Kering. During the 2010s, Gucci became an iconic ' geek-chic' brand. In 2019, Gucci operated 487 stores for 17,157 employees, and generated €9.628 billion in sales (€8.2 billion in 2018). Marco ...
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Clothing
Clothing (also known as clothes, apparel, and attire) are items worn on the body. Typically, clothing is made of fabrics or textiles, but over time it has included garments made from animal skin and other thin sheets of materials and natural products found in the environment, put together. The wearing of clothing is mostly restricted to human beings and is a feature of all human societies. The amount and type of clothing worn depends on gender, body type, social factors, and geographic considerations. Garments cover the body, footwear covers the feet, gloves cover the hands, while hats and headgear cover the head. Eyewear and jewelry are not generally considered items of clothing, but play an important role in fashion and clothing as costume. Clothing serves many purposes: it can serve as protection from the elements, rough surfaces, sharp stones, rash-causing plants, insect bites, by providing a barrier between the skin and the environment. Clothing can insulate against ...
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