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FCC Regulations On Children's Programming
The broadcast of educational children's programming by terrestrial television stations in the United States is mandated by the Federal Communications Commission (FCC), under regulations colloquially referred to as the Children's Television Act (CTA), the E/I rules, or the Kid Vid rules. Since 1997, all full-power and Class A low-power broadcast television stations have been required to broadcast at least three hours (or more if they operate digital subchannels) per-week of programs that are specifically designed to meet the educational and informative (E/I) needs of children aged 16 and younger. There are also regulations on advertising in broadcast and cable television programming targeting children 12 and younger, including limits on ad time, and prohibiting the airing of advertising for products related to the program currently airing. Early regulations on educational programming were implemented by the FCC in 1991, as ordered by the Children's Television Act—an Act of Cong ...
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Children's Television Series
Children's television series (or children's television shows) are television programs designed for children, normally scheduled for broadcast during the morning and afternoon when children are awake. They can sometimes run during the early evening, allowing younger children to watch them after school. The purpose of these shows is mainly to entertain or educate. The children's series are in four categories: those aimed at infants and toddlers, those aimed at those aged 6 to 11 years old, those for adolescents and those aimed at all children. History Children's television is nearly as old as television itself. The BBC's ''Children's Hour'', broadcast in the UK in 1946, is generally credited with being the first TV programme specifically for children. Television for children tended to originate from similar programs on radio; the BBC's '' Children's Hour'' was launched in 1922, and BBC School Radio began broadcasting in 1924. In the US in the early 1930s, adventure serials such as ...
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Social Issues
A social issue is a problem that affects many people within a society. It is a group of common problems in present-day society and ones that many people strive to solve. It is often the consequence of factors extending beyond an individual's control. Social issues are the source of conflicting opinions on the grounds of what is perceived as morally correct or incorrect personal life or interpersonal social life decisions. Social issues are distinguished from economic issues; however, some issues (such as immigration) have both social and economic aspects. Some issues do not fall into either category, such as warfare. There can be disagreements about what social issues are worth solving, or which should take precedence. Different individuals and different societies have different perceptions. In ''Rights of Man and Common Sense'', Thomas Paine addresses the individual's duty to "allow the same rights to others as we allow ourselves." The failure to do so causes the creation of a so ...
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Action For Children's Television
Action for Children's Television (ACT) was founded by Peggy Charren, Lillian Ambrosino, Evelyn Kaye Sarson and Judy Chalfen in Newton, Massachusetts, USA, in 1968 as a grassroots, nonprofit child advocacy group dedicated to improving the quality of television programming offered to children.- Specifically, ACT's main goals were to encourage diversification in children's television offerings, to discourage overcommercialization of children's programming, and to eliminate deceptive advertising aimed at young viewers. ACT had up to 20,000 volunteer members, eight staff members, and an operational budget of $225,000 by the mid-1980s, but declined financially and to four staff members before disbanding in 1992.Loree Gerdes Bykerk & Ardith Maney, ''U.S. Consumer Interest Groups: Institutional Profiles'' (Westport, CT: Greenwood, 1995), 2–3. About 70% of funds came from the group's membership, while the rest came from foundation grants (e.g. Markle Foundation) and fees from lectures a ...
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Peggy Charren
Peggy Sundelle Charren (née Walzer; March 9, 1928 – January 22, 2015) was an American activist, known as the founder of Action for Children's Television (ACT), a national child advocacy organization, in 1968. The organization was founded in an effort to encourage program diversity and eliminate commercial abuses in children's television programming. In 1995, she was awarded the Presidential Medal of Freedom. Early life and education Charren was born Peggy Walzer to a Jewish family on March 9, 1928, the daughter of Ruth (née Rosenthal) and Maxwell Walzer.Jewish Women's Archive: "PEGGY CHARREN 1928 – 2015" by Janet Beyer
retrieved October 25, 2017
Her grandparents were immigrants from Russia. In 1949, Charren graduated from

Non-commercial Educational
A non-commercial educational station (NCE station) is a radio station or television station that does not accept on-air advertisements (TV ads or radio ads), as defined in the United States by the Federal Communications Commission (FCC) and was originally intended to offer educational programming as part, or whole, of its programming. NCE stations do not pay broadcast license fees for their non-profit uses of the radio spectrum. Stations which are almost always operated as NCE include public broadcasting, community radio, and college radio, as well as many religious broadcasting stations. Nearly all Non-Commercial radio stations derive their support from listener support, grants and endowments, such as the governmental entitCorporation for Public Broadcasting(CPB) that distributes supporting funds provided by the congress to support Public Radio. Reserved channels On the FM broadcast band, the Federal Communications Commission (FCC) has reserved the lowest 20 channels, 201~220 (88. ...
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UHF Television
UHF television broadcasting is the use of ultra high frequency (UHF) radio for over-the-air transmission of television signals. UHF frequencies are used for both analog and digital television broadcasts. UHF channels are typically given higher channel numbers, like the US arrangement with VHF channels (initially) 1 to 13, and UHF channels (initially) numbered 14 to 83. Compared with an equivalent VHF television transmitter, to cover the same geographic area with a UHF transmitter requires a higher effective radiated power, implying a more powerful transmitter or a more complex antenna. However, the additional channels allow more broadcasters in a given region without causing objectionable mutual interference. UHF broadcasting became possible due to the introduction of new high-frequency vacuum tubes developed by Philips immediately prior to the opening of World War II. These were used in experimental television receivers in the UK in the 1930s, and became widely used during ...
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Television And The Public Interest
"Television and the Public Interest" was a speech given by Federal Communications Commission (FCC) chairman Newton N. Minow to the convention of the National Association of Broadcasters on May 9, 1961. The speech was Minow's first major speech after he was appointed chairman of the FCC by then President John F. Kennedy. Summary In the speech, Minow referred to American commercial television programming as a " vast wasteland" and advocated for programming in the public interest. In hindsight, the speech addressed the end of a Golden Age of Television that had run through the 1950s, contrasting the highbrow programs of that decade (Minow specifically cited '' Westinghouse Studio One'' and ''Playhouse 90'', both of which had ended in the previous few years, as examples of "the much bemoaned good old days") with what had appeared on American television in 1960 and 1961. Minow mentioned a handful of praiseworthy shows that were still in production (among them ''The Twilight Zone'', ...
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Newton Minow
Newton Norman Minow (born January 17, 1926) is an American attorney and former Chair of the Federal Communications Commission. He is famous for his speech referring to television as a "vast wasteland". While still maintaining a law practice, Minow is currently the Honorary Consul General of Singapore in Chicago since 2001. Minow has been active in Democratic party politics. He is an attorney in private practice concerning telecommunications law and is active in many nonprofit, civic, and educational institutions. Barack Obama named him a recipient of the Presidential Medal of Freedom for 2016. Background and early law career Born to a Jewish family in Milwaukee, Wisconsin in 1926, Minow served in World War II from 1944 to 1946 and attained the rank of a sergeant in the U.S. Army. He served in the China Burma India Theater with the 835th Signal Service Battalion headquartered in New Delhi, India. After the war, he received a Bachelor of Science degree in 1949 from Northwestern Un ...
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Brand Awareness
Brand awareness is the extent to which customers are able to recall or recognize a brand under different conditions. Brand awareness is one of two dimensions from brand knowledge, an associative network memory model. Brand awareness is a key consideration in consumer behavior, advertising management, and brand management. The consumer's ability to recognize or recall a brand is central to purchasing decision-making. Purchasing cannot proceed unless a consumer is first aware of a product category and a brand within that category. Awareness does not necessarily mean that the consumer must be able to recall a specific brand name, but they must be able to recall enough distinguishing features for purchasing to proceed. Creating brand awareness is the main step in advertising a new product or bringing back the older brand in light. Brand awareness consists of two components: brand recall and brand recognition. Several studies have shown that these two components operate in fundamentall ...
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Junk Food
"Junk food" is a term used to describe food that is high in calories from sugar and/or fat, and possibly also sodium, but with little dietary fiber, protein, vitamins, minerals, or other important forms of nutritional value. It is also known as HFSS food (high in fat, salt and sugar). The term ''junk food'' is a pejorative dating back to the 1950s. Precise definitions vary by purpose and over time. Some high-protein foods, like meat prepared with saturated fat, may be considered junk food. Fast food and fast food restaurants are often equated with junk food, although fast foods cannot be categorically described as junk food. Most junk food is highly processed food. Concerns about the negative health effects resulting from a junk food-heavy diet, especially obesity, have resulted in public health awareness campaigns, and restrictions on advertising and sale in several countries. Current studies indicate that a diet high in junk food can increase the risk of depression, digestive i ...
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Television Advertisement
A television advertisement (also called a television commercial, TV commercial, commercial, spot, television spot, TV spot, advert, television advert, TV advert, television ad, TV ad or simply an ad) is a span of television programming produced and paid for by an organization. It conveys a message promoting, and aiming to market, a product, service or idea. Advertisers and marketers may refer to television commercials as TVCs. Advertising revenue provides a significant portion of the funding for most privately-owned television networks. During the 2010s, the number of commercials has grown steadily, though the length of each commercial has diminished. Advertisements of this type have promoted a wide variety of goods, services, and ideas ever since the early days of the history of television. The viewership of television programming, as measured by companies such as Nielsen Media Research in the United States, or BARB in the UK, is often used as a metric for television advertis ...
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Federal Trade Commission
The Federal Trade Commission (FTC) is an independent agency of the United States government whose principal mission is the enforcement of civil (non-criminal) antitrust law and the promotion of consumer protection. The FTC shares jurisdiction over federal civil antitrust enforcement with the Department of Justice Antitrust Division. The agency is headquartered in the Federal Trade Commission Building in Washington, DC. The FTC was established in 1914 with the passage of the Federal Trade Commission Act, signed in response to the 19th-century monopolistic trust crisis. Since its inception, the FTC has enforced the provisions of the Clayton Act, a key antitrust statute, as well as the provisions of the FTC Act, et seq. Over time, the FTC has been delegated with the enforcement of additional business regulation statutes and has promulgated a number of regulations (codified in Title 16 of the Code of Federal Regulations). The broad statutory authority granted to the FTC provide ...
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