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Evert Gummesson
__NOTOC__ Evert Gummesson (born 1936) is Professor Emeritus of Service Marketing and Management at the Stockholm Business School, where he was formerly the Director of Research. He received his Ph.D. from Stockholm University, Stockholm School of Economics. He is a Fellow and Honorary Doctor of Hanken School of Economics, Helsinki, Finland, and a Fellow of the University of Tampere, Finland. Research Gummesson's research interest include services marketing, relationship marketing, service-dominant logic, organizational structure, grounded theory, case study A case study is an in-depth, detailed examination of a particular case (or cases) within a real-world context. For example, case studies in medicine may focus on an individual patient or ailment; case studies in business might cover a particular fi ... methodology, and other research methodologies. Professional Activities He is a Senior Advisory Board member for the European Journal of Marketing. Publications * Gummes ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Stockholm University
Stockholm University ( sv, Stockholms universitet) is a public research university in Stockholm, Sweden, founded as a college in 1878, with university status since 1960. With over 33,000 students at four different faculties: law, humanities, social sciences, and natural sciences, it is one of the largest universities in Scandinavia. The institution is regarded as one of the top 100 universities in the world by the Academic Ranking of World Universities (ARWU).http://www.ulinks.com/topuniversities.htm top 200 Stockholm University was granted university status in 1960, making it the fourth oldest Swedish university. As with other public universities in Sweden, Stockholm University's mission includes teaching and research anchored in society at large. History The initiative for the formation of Stockholm University was taken by the Stockholm City Council. The process was completed after a decision in December 1865 regarding the establishment of a fund and a committee to "establi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Stockholm Business School
Stockholm Business School (SBS; sv, Företagsekonomiska institutionen) is one of the largest academic departments at Stockholm University with around 3 500 students and 120 researchers/lecturers. SBS offers BSc, MSc programmes along with PhD. Through close ties with other academic departments and regular collaborations with key business actors, the School has become a melting pot for interdisciplinary research and education generating new perspectives on current topics within business and beyond. History SBS had a modest beginning at the end of the 1950s when Stockholm School of Economics offered a dozen study places to students at the Stockholm College (the University was founded in 1960). As interest from students was high, the number of study places however multiplied rapidly and the courses offered increased in number and content. In 1960 Stockholm College received university status and became Stockholm University. Two years later, in 1962, SBS became an independent dep ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Stockholm School Of Economics
The Stockholm School of Economics (SSE; sv, Handelshögskolan i Stockholm, HHS) is a private business school located in city district Vasastaden in the central part of Stockholm, Sweden. SSE offers BSc, MSc and MBA programs, along with PhD- and Executive education programs. SSE's Master program in Finance is ranked no. 18 worldwide as of 2018. The Masters in Management program is ranked no. 7 worldwide by the ''Financial Times''. QS ranks SSE no.26 among universities in the field of economics worldwide. The school is the only privately funded university in Sweden. SSE is accredited by EQUIS and is a member of CEMS. SSE has founded sister organizations: SSE Riga in Riga, Latvia, and SSE Russia in St Petersburg and Moscow, Russia. It also operates ''the European Institute of Japanese Studies ''(Japanese, kanji: 欧州日本研究所,'' ''Japanese, romaji: Ōshū Nihon kenkyūjo), a research institute in Tokyo, Japan. History The Stockholm School of Economics was ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Hanken School Of Economics
Hanken School of Economics (Swedish: ''Svenska handelshögskolan,'' also known as Hanken) is a business school in Finland with two locations, Helsinki and Vaasa. Founded in 1909, it is the oldest business school in Finland, and one of the oldest in the Nordic countries. Its programmes are offered in both English and Swedish. History Hanken was established in Helsinki in 1 September 1909, making it one of the oldest business school in northern of Europe, opening a month after Stockholm School of Economics.The statutory meeting for Aktiebolaget Högre Svenska Handelsläroverket in Helsinki was held in December 1908, and only four months later the private community college under the name of ''Högre Svenska Handelsläroverket'' statutes were approved. In 1927, the school was given its current name, Svenska Handelshögskolan. The school introduced a bachelor's degree in economics in 1928, with professorships being introduced in 1934. The first doctoral dissertation took place in 1944. ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
University Of Tampere
The University of Tampere (UTA) ( fi, Tampereen yliopisto (Tay), ) was a public university in Tampere, Finland that was merged with Tampere University of Technology to create the new Tampere University on 1 January 2019. The university offered undergraduate, postgraduate and doctoral programmes with 20,178 degree students and 1,981 employees as of 2016. Founded in 1925 in Helsinki as the Civic College () and from 1930 onwards known as the School of Social Sciences (), the institution relocated to Tampere in 1960 and was renamed as the University of Tampere in 1966. In 2016, its budget was €184.6 million of which 59% was government funding. History The institution was established in 1925 as the Civic College in Helsinki teaching public administration, organisation management and journalism with an inaugural intake of 72 students. In 1930, a total of 195 students were enrolled at the college and its name was amended to the School of Social Sciences. Similarly, the institution's vo ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Services Marketing
Services marketing is a specialized branch of marketing which emerged as a separate field of study in the early 1980s, following the recognition that the unique characteristics of services required different strategies compared with the marketing of physical goods. Services marketing typically refers to both business to consumer (B2C) and business-to-business (B2B) services, and includes marketing of services such as telecommunications services, financial services, all types of hospitality, tourism leisure and entertainment services, car rental services, health care services and professional services and trade services. Service marketers often use an expanded marketing mix which consists of the seven Ps: product, price, place, promotion, people, physical evidence and process. A contemporary approach, known as ''service-dominant logic'', argues that the demarcation between products and services that persisted throughout the 20th century was artificial and has obscured that everyon ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Relationship Marketing
Relationship marketing is a form of marketing developed from direct response marketing campaigns that emphasizes customer retention and satisfaction rather than sales transactions. It differentiates from other forms of marketing in that it recognises the long-term value of customer relationships and extends communication beyond intrusive advertising and sales promotional messages. With the growth of the Internet and mobile platforms, relationship marketing has continued to evolve as technology opens more collaborative and social communication channels such as tools for managing relationships with customers that go beyond demographics and customer service data collection. Relationship marketing extends to include inbound marketing, a combination of search optimization and strategic content, public relations, social media and application development. Development Relationship marketing refers to an arrangement where both the buyer and seller have an interest in a more satisfyin ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Service-dominant Logic
Service-dominant (S-D) logic, in behavioral economics, is an alternative theoretical framework for explaining value creation, through exchange, among configurations of actors. It is a dominant logic. The underlying idea of S-D logic is that humans apply their competences to benefit others and reciprocally benefit from others' applied competences through service-for-service exchange. Service-dominant logic has been developed by Stephen Vargo and Robert Lusch. The goal of developing S-D logic is to contribute to the understanding of human value co-creation, by developing an alternative to traditional logics of exchange. Since Vargo and Lush published the first S-D logic article, "Evolving to a New Dominant Logic for Marketing", in 2004, S-D logic has become a collaborative effort of numerous scholars across disciplines and it has been continually extended and elaborated (most frequently by Vargo and Lusch and in doing so, most of their references are their past papers, which sh ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Organizational Structure
An organizational structure defines how activities such as task allocation, coordination, and supervision are directed toward the achievement of organizational aims. Organizational structure affects organizational action and provides the foundation on which standard operating procedures and routines rest. It determines which individuals get to participate in which decision-making processes, and thus to what extent their views shape the organization's actions.Jacobides., M. G. (2007). The inherent limits of organizational structure and the unfulfilled role of hierarchy: Lessons from a near-war. Organization Science, 18, 3, 455-477. Organizational structure can also be considered as the viewing glass or perspective through which individuals see their organization and its environment. Organizations are a variant of clustered entities. An organization can be structured in many different ways, depending on its objectives. The structure of an organization will determine the modes in ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Grounded Theory
Grounded theory is a systematic methodology that has been largely applied to qualitative research conducted by social science, social scientists. The methodology involves the construction of hypotheses and theories through the collecting and analysis of data. Grounded theory involves the application of inductive reasoning. The methodology contrasts with the hypothetico-deductive model used in traditional scientific research. A study based on grounded theory is likely to begin with a question, or even just with the collection of qualitative data. As researchers review the data collected, ideas or concepts become apparent to the researchers. These ideas/concepts are said to "emerge" from the data. The researchers tag those ideas/concepts with ''codes'' that succinctly summarize the ideas/concepts. As more data are collected and re-reviewed, codes can be grouped into higher-level concepts and then into categories. These categories become the basis of a hypothesis or a new theory. Thu ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Case Study
A case study is an in-depth, detailed examination of a particular case (or cases) within a real-world context. For example, case studies in medicine may focus on an individual patient or ailment; case studies in business might cover a particular firm's strategy or a broader market; similarly, case studies in politics can range from a narrow happening over time (e.g., a specific political campaign) to an enormous undertaking (e.g., a world war). Generally, a case study can highlight nearly any individual, group, organization, event, belief system, or action. A case study does not necessarily have to be one observation ( N=1), but may include many observations (one or multiple individuals and entities across multiple time periods, all within the same case study). Research projects involving numerous cases are frequently called cross-case research, whereas a study of a single case is called within-case research. Case study research has been extensively practiced in both the social and ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Living People
Related categories * :Year of birth missing (living people) / :Year of birth unknown * :Date of birth missing (living people) / :Date of birth unknown * :Place of birth missing (living people) / :Place of birth unknown * :Year of death missing / :Year of death unknown * :Date of death missing / :Date of death unknown * :Place of death missing / :Place of death unknown * :Missing middle or first names See also * :Dead people * :Template:L, which generates this category or death years, and birth year and sort keys. : {{DEFAULTSORT:Living people 21st-century people People by status ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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