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Epic Split
"The Epic Split", officially "The Epic Split feat. Van Damme (Live Test)", is a 75-second-long commercial released in November 2013 by Volvo Trucks. It is the sixth commercial from the "Live Tests" advertising campaign. It features Jean-Claude Van Damme performing a split on the wing mirrors between two backwards moving trucks set to the music "Only Time" by Enya. The commercial was recorded in a single take at the abandoned Ciudad Real International Airport in Spain. It was produced by the agency Forsman & Bodenfors and was directed by Andreas Nilsson. It has won several awards, and multiple parodies were based on the commercial. Content The commercial starts with Van Damme's face in close up. In the voice-over, he says: "I've had my ups and downs. My fair share of bumpy roads and heavy winds. That's what made me what I am today. Now I stand here before you. What you see is a body crafted to perfection. A pair of legs engineered to defy the laws of physics and a mindset to ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Volvo FM
The Volvo FM is a heavy truck range produced by the Swedish company Volvo Trucks. It was originally introduced as FM7, FM10 and FM12 in 1998. FM stands for Forward control Medium height cab, where the numbers denominate an engine capacity in litres. As of 2005 the engine size is no longer added to the model denomination. The FM range is a multipurpose truck range for distribution, construction and on highway/off highway transport duties. In 2013, Volvo Trucks announced an updated, Euro VI version of the Volvo FM. Introduction The FM introduction continued to build on successful line of F7, FL7 and FL10 trucks and it was also a part of Volvo Trucks Corporation planning strategy for "The Global Family Of Trucks" where FM would be complementing FH and NH/VN truck range. Released in conjunction with face-lifted FH range the FM7,10,12 included Volvo electronic architecture and upgraded D12 engine whilst carrying over the older D7 and D10 engines which traced their origins to t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Stunt
A stunt is an unusual and difficult physical feat or an act requiring a special skill, performed for artistic purposes usually on television, theaters, or cinema. Stunts are a feature of many action films. Before computer generated imagery special effects, these effects were limited to the use of models, false perspective and other in-camera effects, unless the creator could find someone willing to jump from car to car or hang from the edge of a skyscraper: the stunt performer or stunt double. Types of stunt effects Practical effects One of the most-frequently used practical stunts is stage combat. Although contact is normally avoided, many elements of stage combat, such as sword fighting, martial arts, and acrobatics required contact between performers in order to facilitate the creation of a particular effect, such as noise or physical interaction. Stunt performances are highly choreographed and may be rigorously rehearsed for hours, days and sometimes weeks before a performan ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Design And Art Direction
Design and Art Direction (D&AD), formerly known as British Design and Art Direction, is a British educational organisation that was created in 1962 to promote excellence in design and advertising. Its main offices are in Spitalfields in London. It is most famous for its annual awards, the D&AD Pencils. The highest award given by D&AD, the Black Pencil, is not necessarily awarded every year. History Origins (1962–1977) D&AD was founded in 1962 by a group of London-based designers and art directors including David Bailey, Terence Donovan, Alan Fletcher, and Colin Forbes (who designed the original D&AD logo). A panel of 25 judged the 2500 entries to the first awards in 1963. They awarded one Black Pencil (to Geoffrey Jones Films) and 16 Yellow Pencils. Early winners received an ebony pencil box designed by Marcello Minale, one of the founding partners of Minale Tattersfield, which contained a pencil with silver lettering. In 1966 it was replaced by a more durable award. Its e ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
The One Club
The One Club is an American non-profit organization that recognizes and promotes excellence in advertising.Dougherty, Philip H. (May 11, 1981). One Club Honors Agencies. ''New York Times'' Founded in New York City as The One Club for Art & Copy, The One Club produces four annual award competitions: One Show, One Show Design, One Show Interactive and One Show Entertainment. The One Show Festival is held in accord with Creative Week NYC. According to ''The Fundamentals of Creative Advertising.'', "The One Club produces advertising's most prestigious awards program."Burtenshaw, Ken; Mahon, Nik; Barfoo, Caroline (2007). ''The Fundamentals of Creative Advertising.'' AVA Publishing, The One Show coveted pencil award statues are made by New York firm, Society Awards. The winners of One Show are included in ABC Show. History The One Club was founded in 1961 as the Advertising Writers Association of New York. In 1969, it became The Copy Club and in 1979, the name changed for the last t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Chicago Reader
The ''Chicago Reader'', or ''Reader'' (stylized as ЯEADER), is an American alternative weekly newspaper in Chicago, Illinois, noted for its literary style of journalism and coverage of the arts, particularly film and theater. It was founded by a group of friends from Carleton College. The ''Reader'' is recognized as a pioneer among alternative weeklies for both its creative nonfiction and its commercial scheme. Richard Karpel, then-executive director of the Association of Alternative Newsweeklies, wrote: e most significant historical event in the creation of the modern alt-weekly occurred in Chicago in 1971, when the ''Chicago Reader'' pioneered the practice of free circulation, a cornerstone of today's alternative papers. The ''Reader'' also developed a new kind of journalism, ignoring the news and focusing on everyday life and ordinary people. After being owned by same four founders since 1971, by the early 2000s profits and readership of the ''Reader'' were dropping, and o ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Billboard Hot 100
The ''Billboard'' Hot 100 is the music industry standard record chart in the United States for songs, published weekly by '' Billboard'' magazine. Chart rankings are based on sales (physical and digital), radio play, and online streaming in the United States. The weekly tracking period for sales was initially Monday to Sunday when Nielsen started tracking sales in 1991, but was changed to Friday to Thursday in July 2015. This tracking period also applies to compiling online streaming data. Radio airplay, which, unlike sales figures and streaming, is readily available on a real-time basis, is also tracked on a Friday to Thursday cycle effective with the chart dated July 17, 2021 (previously Monday to Sunday and before July 2015, Wednesday to Tuesday). A new chart is compiled and officially released to the public by ''Billboard'' on Tuesdays but post-dated to the following Saturday. The first number-one song of the ''Billboard'' Hot 100 was " Poor Little Fool" by Ricky Ne ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Variety (magazine)
''Variety'' is an American media company owned by Penske Media Corporation. The company was founded by Sime Silverman in New York City in 1905 as a weekly newspaper reporting on theater and vaudeville. In 1933 it added ''Daily Variety'', based in Los Angeles, to cover the motion-picture industry. ''Variety.com'' features entertainment news, reviews, box office results, cover stories, videos, photo galleries and features, plus a credits database, production charts and calendar, with archive content dating back to 1905. History Foundation ''Variety'' has been published since December 16, 1905, when it was launched by Sime Silverman as a weekly periodical covering theater and vaudeville with its headquarters in New York City. Silverman had been fired by ''The Morning Telegraph'' in 1905 for panning an act which had taken out an advert for $50. As a result, he decided to start his own publication "that ouldnot be influenced by advertising." With a loan of $1,500 from his father- ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
The Mill (company)
Technicolor Creative Studios UK Limited, Trade name, doing business as The Mill, is a British Visual effects, VFX production company and creative studio headquartered in London, England, with three offices in the United States (New York, Los Angeles, Chicago), three others in Europe (Paris, Amsterdam & Berlin) and three in Asia (Shanghai, Seoul and Bangalore). It is owned by Technicolor Creative Studios. The Mill produces real-time visual effects, animation, moving images, design, experiential, and digital projects for the advertising, games, and music industries. In January 2022, Josh Mandel became President of The Mill after having initially joined The Mill's studio in Los Angeles as Managing Director/President in 2019 and becoming Chief Executive Officer in January 2021. History Founding In 1990, Robin Shenfield and Pat Joseph opened The Mill in Soho, London. Starting as a visual effects house for the advertising industry, it was the first VFX company in Europe to use exc ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Colour Grading
Color grading is a post-production process common to filmmaking and video editing of altering the appearance of an image for presentation in different environments on different devices. Various attributes of an image such as contrast, color, saturation, detail, black level, and white balance may be enhanced whether for motion pictures, videos, or still images. Color grading and color correction are often used synonymously as terms for this process and can include the generation of artistic color effects through creative blending and compositing of different layer masks of the source image. Color grading is generally now performed in a digital process either in a controlled environment such as a color suite, and is usually done in a dim or dark environment. The earlier photochemical film process, referred to as color timing, was performed at a film lab during printing by varying the intensity and color of light used to expose the rephotographed image. Since, with this proces ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Sunrise
Sunrise (or sunup) is the moment when the upper rim of the Sun appears on the horizon in the morning. The term can also refer to the entire process of the solar disk crossing the horizon and its accompanying atmospheric effects. Terminology Although the Sun appears to "rise" from the horizon, it is actually the ''Earth's'' motion that causes the Sun to appear. The illusion of a moving Sun results from Earth observers being in a rotating reference frame; this apparent motion is so convincing that many cultures had mythologies and religions built around the geocentric model, which prevailed until astronomer Nicolaus Copernicus formulated his heliocentric model in the 16th century. Architect Buckminster Fuller proposed the terms "sunsight" and "sunclipse" to better represent the heliocentric model, though the terms have not entered into common language. Astronomically, sunrise occurs for only an instant: the moment at which the upper limb of the Sun appears tangent to the horizon ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Long Shot
In photography, filmmaking and video production, a wide shot (sometimes referred to as a full shot or long shot) is a shot that typically shows the entire object or human figure and is usually intended to place it in some relation to its surroundings. These are typically shot now using wide-angle lenses (an approximately 25 mm lens in 35 mm photography and 10 mm lens in 16 mm photography). However, due to sheer distance, establishing shots and extremely wide shots can use almost any camera type. History This type of filmmaking was a result of filmmakers trying to retain the sense of the viewer watching a play in front of them, as opposed to just a series of pictures. The wide shot has been used since films have been made as it is a very basic type of cinematography. In 1878, one of the first true motion pictures, ''Sallie Gardner at a Gallop'', was released. Even though this wouldn't be considered a film in the current motion picture industry, it was a hug ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Arri Alexa
The Arri Alexa (stylised as ΛLEXΛ) is a digital motion picture camera system developed by Arri. First introduced in April 2010, the camera was Arri's first major transition into digital cinematography after previous efforts such as the Arriflex D-20 and D-21. Alexa cameras are designed for use in feature films, television shows, and commercials. Alexa uses the ALEV series of image sensors manufactured by ON Semiconductor. Overview The Alexa camera system introduced their Log-C imaging science as a digital negative to make digital cinema images process like scanned film images. The camera has several methods of recording, including SxS cards, CFast 2.0 cards and SXR Capture Drives at resolutions up to 3424 × 2202 pixels in either Rec. 709 HD Video color space or Log-C to ProRes or ARRIRAW codecs. The Alexa camera offers additional optional software licenses that unlock different capabilities of the Alexa Camera including High Speed 120fps recording, DNxHD codec and ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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