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English Football Sponsorship
Corporate sponsorship of major English football competitions dates back to the early 1980s, although minor competitions such as the Watney Cup and Texaco Cup were sponsored during the early 1970s. Sponsorship deals The first tournament for English Football League clubs to sell its naming rights was the Watney Cup, sponsored by brewer Watney Mann which was played from 1970 to 1973. The 1970-71 season saw the Ford Sporting League, sponsored by the Ford Motor Company, take place for the first and only time, and also the start of the Texaco Cup (sponsored by Texaco) which was played until 1975. The first major English competition to negotiate a sponsorship deal was the League Cup, negotiating a £2 million deal in 1982 with the National Dairy Council. It became known as the "Milk Cup" and has since adopted the name of its sponsors in this same way. The following season in 1983 the Football League negotiated a sponsorship deal with Canon worth £3.3 million over 3 years. Cardiff C ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Sponsor (commercial)
Sponsoring something (or someone) is the act of supporting an event, activity, person, or organization financially or through the provision of products or services. The individual or group that provides the support, similar to a benefactor, is known as the sponsor. Definition Sponsorship is a cash and/or in-kind fee paid to a property (typically in sports, arts, entertainment or causes) in return for access to the exploitable commercial potential associated with that property. While the sponsoree (property being sponsored) may be nonprofit, unlike philanthropy, sponsorship is done with the expectation of a commercial return. While sponsorship can deliver increased awareness, brand building and propensity to purchase, it is different from advertising. Unlike advertising, sponsorship can not communicate specific product attributes. Nor can it stand alone, as sponsorship requires support elements. Theories A range of psychological and communications theories have been used to exp ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Bass Brewery
The Bass Brewery () was founded in 1777 by William Bass in Burton-upon-Trent, Staffordshire, England. The main brand was Bass Pale Ale, once the highest-selling beer in the UK. By 1877, Bass had become the largest brewery in the world, with an annual output of one million barrels. Its pale ale was exported throughout the British Empire, and the company's iconic red triangle became the UK's first registered trade mark. Bass took control of a number of other large breweries in the early 20th century, and in the 1960s merged with Charrington United Breweries to become the largest UK brewing company, Bass Charrington. The brewing operations of the company were bought by Interbrew (now Anheuser-Busch InBev) in 2000, while the retail side (hotels and pubs) were renamed Six Continents plc. Because at the time Interbrew controlled a large portion of the UK beer market, the Competition Commission instructed Interbrew to sell the Bass brewery along with certain brands to Coors ( ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
EFL Cup
The EFL Cup (referred to historically, and colloquially, as the League Cup), currently known as the Carabao Cup for sponsorship reasons, is an annual knockout competition and major trophy in men's domestic football in England. Organised by the English Football League (EFL), it is open to any club within the top four levels of the English football league system92 clubs in totalcomprising the top level Premier League, and the three divisions of the English Football League's own league competition ( Championship, League One and League Two). First held in 1960–61 as the Football League Cup, it is one of the three top-tier domestic football competitions in England, alongside the Premier League and FA Cup. It concludes in February, long before the other two, which end in May. It was introduced by the league as a response to the increasing popularity of European football, and to also exert power over the FA. It also took advantage of the roll-out of floodlights, allowing the ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
FA Community Shield
The Football Association Community Shield (formerly the Charity Shield) is Football in England, English football's annual match contested at Wembley Stadium between the champions of the previous Premier League season and the holders of the FA Cup. If the Premier League champions also won the FA Cup, then the league runners-up provide the opposition. The fixture is recognised as a competitive super cup by The Football Association and UEFA. Organised by the FA, proceeds from the game are distributed to community initiatives and charities around the country. Revenue from the gate receipts and match programme sales is distributed to the 124 clubs who competed in the FA Cup from the first round onwards, for onward distribution to charities and projects of their choice, while the remainder is distributed to the FA's national charity partners. The fixture was first played in the 1908–09 in English football, 1908–09 season, replacing the Sheriff of London Charity Shield. The curren ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
National League (English Football)
The National League (named Vanarama National League for sponsorship reasons) is an association football league in Football in England, England consisting of three divisions, the National League (division), National League, National League North, and National League South. It was called the "Alliance Premier League" from 1979 until 1986. Between 1986 and 2015, the league was known as the "Football Conference"." Most National League clubs are fully professional (only three are not in the 2022/23 lineup), while a growing number of National League North and National League South clubs are also professional. Some professional clubs were previously in the English Football League (EFL), as opposed to clubs that have always been Non-League football, non-League. The National League is the lowest of the five nationwide professional football divisions in England, below the Premier League and the three divisions of the EFL, and is the top tier of the National League System of non-League ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Seasons In English Football
Association football is the most popular sport in England, where the first modern set of rules for the code were established in 1863, which were a major influence on the development of the modern Laws of the Game. With over 40,000 association football clubs, England has more clubs involved in the code than any other country. England hosts the world's first club, Sheffield F.C.; the world's oldest professional association football club, Notts County; the oldest national governing body, the Football Association; the joint-oldest national team; the oldest national knockout competition, the FA Cup; and the oldest national league, the English Football League. Today England's top domestic league, the Premier League, is one of the most popular and richest sports leagues in the world, with five of the ten richest football clubs in the world as of 2022. The England national football team is one of only eight teams to win the FIFA World Cup, having done so once, in 1966. A total of fiv ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Budweiser
Budweiser () is an American-style pale lager, part of AB InBev. Introduced in 1876 by Carl Conrad & Co. of St. Louis, Missouri, Budweiser has become a large selling beer company in the United States. ''Budweiser'' may also refer to an unrelated pale lager beer, originating in České Budějovice, Czech Republic (in German, ) produced by the Budějovický Budvar brewery. There have been multiple trademark disputes between the two companies. Usually, either Anheuser-Busch or Budějovický Budvar are granted the exclusive use of the ''Budweiser'' name in a given market. Anheuser-Busch commonly uses the ''Bud'' brand for its beer when ''Budweiser'' is not available. The AB lager is available in over 80 countries, though not under the Budweiser name in places where Anheuser-Busch does not own the trademark. AB Budweiser is a filtered beer, available on draft and in bottles and cans, made with up to 30% rice in addition to hops and barley malt.Protz, R., ''The Complete Guide to ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
2010–11 FA Cup
The 2010–11 FA Cup (known as The FA Cup sponsored by E.ON for sponsorship reasons) was the 130th season of the world's oldest football knockout competition; the FA Cup. A total of 806 clubs applied to enter of which 759 were accepted, a slight drop compared to the 762 clubs accepted into the 2009–10 competition. The competition commenced on 14 August 2010 with the Extra preliminary round and concluded on 14 May 2011 with the Final, held at Wembley Stadium. Unusually, this was not the last game of the English domestic season nor the only game played on that day. Wembley Stadium was also hosting the 2011 Champions League Final on 28 May, forcing the FA Cup Final to be played at least two weeks earlier. This meant the Final was played on the penultimate weekend of the Premier League season and, apart from the finalists who were scheduled to play a league match against each other, a full programme of matches was played. The defending champions were Chelsea, who retained their ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
2006–07 FA Cup
The 2006–07 FA Cup (known as The FA Cup sponsored by E.ON for sponsorship reasons) was the 126th staging of the world's oldest football knockout competition; the FA Cup. This season's edition was the first to be sponsored by E.ON. The competition started on 18 August 2006 with the first of the record number of 687 teams entering in the Extra Preliminary Round and concluded on 19 May 2007 with the Final, held at the new Wembley Stadium. For information on the matches played from the Extra Preliminary Round to the final Qualifying Round, see FA Cup 2006-07 Qualifying Rounds. Chelsea claimed this season's FA Cup with a hard-fought 1–0 victory over Manchester United, with Didier Drogba scoring the winning goal in the dying minutes of extra-time. Manchester United had played against top-flight opponents in each round, as they had when they won the Cup in 1948. This was the last FA Cup (to date) at which the semi-finals were played at neutral club venues; since 2008 all FA Cu ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
The Football Association
The Football Association (also known as The FA) is the governing body of association football in England and the Crown Dependencies of Jersey, Guernsey and the Isle of Man. Formed in 1863, it is the oldest football association in the world and is responsible for overseeing all aspects of the amateur and professional game in its territory. The FA facilitates all competitive football matches within its remit at national level, and indirectly at local level through the county football associations. It runs numerous competitions, the most famous of which is the FA Cup. It is also responsible for appointing the management of the men's, women's, and youth national football teams. The FA is a member of both UEFA and FIFA and holds a permanent seat on the International Football Association Board (IFAB) which is responsible for the Laws of the Game. As the first football association, it does not use the national name "English" in its title. The FA is based at Wembley Stadium, L ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Littlewoods
Littlewoods was a retail and football betting company founded in Liverpool, England, by John Moores in 1923. By the 1980s, it had grown to become the largest private company in Europe, but subsequently declined in the face of increased competition from rivals and the Internet. The original company – employing 4,000 people – was wound up in 2005; however, its brand name is retained by The Very Group as the online retailer Littlewoods.com. History The original company began in 1923 as a football pools (sports betting) company, known as Littlewoods Pools. After making a loss in the first season of operation, John Moores' original partners withdrew from the venture. Moores persisted with family assistance and by 1932 was in a position to expand the business into mail-order retailing. The first mail-order catalogue was sent to existing subscribers to the pools and the take up, mostly women, formed 'clubs'. Effectively, they became retail agents, collecting money for goo ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
FA Cup
The Football Association Challenge Cup, more commonly known as the FA Cup, is an annual knockout football competition in men's domestic English football. First played during the 1871–72 season, it is the oldest national football competition in the world. It is organised by and named after The Football Association (The FA). Since 2015, it has been known as The Emirates FA Cup after its headline sponsor. A concurrent women's tournament is also held, the Women's FA Cup. The competition is open to all eligible clubs down to Level 9 of the English football league system with Level 10 clubs acting as stand-ins in the event of non-entries from above. Included in the competition are 20 professional clubs in the Premier League (level 1), 72 professional clubs in the English Football League (levels 2 to 4), and all clubs in steps 1–5 of the National League System (levels 5 to 9) as well as a tiny number of step 6 clubs acting as stand-ins for non-entries above. A record ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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