Endura Watch Factory
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Endura Watch Factory
Endura S.A. is Swiss watch manufacturer founded in 1966 by General Watch Company (GWC) in Biel/Bienne, Switzerland, for the purpose of manufacturing watches under "private label". This company was also part of the merger between ASUAG and SSIH into SMH, now the Swatch Group The Swatch Group Ltd is a Swiss manufacturer of watches and jewellery. The company was founded in 1983 by the merger of ASUAG and SSIH to move to manufacturing quartz-crystal watches to resolve the quartz crisis threatening the traditional Swi .... Now attached to ETA SA Manufacture horlogère Suisse, Endura SA is the private label and licensing division of the Swatch Group. ReferencesSwatch Group website's Endura page Notes External links * Watch manufacturing companies of Switzerland Manufacturing companies established in 1966 {{manufacturing-company-stub ...
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Subsidiary
A subsidiary, subsidiary company or daughter company is a company owned or controlled by another company, which is called the parent company or holding company. Two or more subsidiaries that either belong to the same parent company or having a same management being substantially controlled by same entity/group are called sister companies. The subsidiary can be a company (usually with limited liability) and may be a government- or state-owned enterprise. They are a common feature of modern business life, and most multinational corporations organize their operations in this way. Examples of holding companies are Berkshire Hathaway, Jefferies Financial Group, The Walt Disney Company, Warner Bros. Discovery, or Citigroup; as well as more focused companies such as IBM, Xerox, and Microsoft. These, and others, organize their businesses into national and functional subsidiaries, often with multiple levels of subsidiaries. Details Subsidiaries are separate, distinct legal entities f ...
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Biel/Bienne
Biel/Bienne (official bilingual wording; , ) is a List of towns in Switzerland, town and a Municipalities of Switzerland, municipality in the Biel/Bienne (administrative district), Biel/Bienne administrative district in the canton of Bern in Switzerland. Biel/Bienne lies on the language boundary between the French language, French-speaking and German language, German-speaking parts of Switzerland, and is bilingual throughout. ''Biel'' is the German name for the town; ''Bienne'' its French counterpart. The town is often referred to in both languages simultaneously. Since 1 January 2005, the official name has been "Biel/Bienne". Until then, the town was officially named Biel. The town lies at the foot of the first mountain range of the Jura Mountains area, guarding the only practical connection to Jura, on the northeastern shores of Lake Biel (, ), sharing the eastern tip of the lake with its sister town, Nidau. The towns Neuchâtel, Solothurn, and Bern (the Capital (political), c ...
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Watchmaking
A watchmaker is an artisan who makes and repairs watches. Since a majority of watches are now factory-made, most modern watchmakers only repair watches. However, originally they were master craftsmen who built watches, including all their parts, by hand. Modern watchmakers, when required to repair older watches, for which replacement parts may not be available, must have fabrication skills, and can typically manufacture replacements for many of the parts found in a watch. The term clockmaker refers to an equivalent occupation specializing in clocks. Most practising professional watchmakers service current or recent production watches. They seldom fabricate replacement parts. Instead they obtain and fit factory spare parts applicable to the watch brand being serviced. The majority of modern watchmakers, particularly in Switzerland and other countries in Europe, work directly for the watchmaking industry and may have completed a formal watchmaking degree at a technical school. ...
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The Swatch Group
The Swatch Group Ltd is a Swiss manufacturer of watches and jewellery. The company was founded in 1983 by the merger of ASUAG Allgemeine Schweizerische Uhrenindustrie AG (ASUAG; French: ''Société Générale de l'Horlogerie Suisse SA'') was the former biggest Swiss Watch Industry Group that had been created with the assistance of the Swiss Government and the Swiss Banks ... and Société Suisse pour l'Industrie Horlogère, SSIH to move to manufacturing Quartz clock, quartz-crystal watches to resolve the quartz crisis threatening the traditional Swiss watchmaking industry. The Swatch Group is the world's largest watch company and employs about 36,000 people in 50 countries. The group owns the Swatch product line and other brands, including Blancpain, Breguet (brand), Breguet, Certina, ETA SA, ETA, Glashütte Original, Hamilton Watch Company, Hamilton, Harry Winston, Inc., Harry Winston, Longines, Mido (watch), Mido, Omega SA, Omega, Rado (watchmaker), Rado, and Tissot. Histor ...
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General Watch Co
General Watch Co. (GWC) was the watch companies holding of ASUAG. History ASUAG had been founded in 1931, with the assistance of the Swiss government and the Swiss banks, to combat the severe economic crisis and ensuing unemployment by means of refinancing (thus eliminate the deadly "dumping for survival" murderous competition within the still somewhat "cottage industry"-like status of a majority of the movements and parts thereof supplying companies) and complementary research and development programs in their respective companies. Its mandate was to maintain, improve and develop the Swiss watch industry. ASUAG also expanded gradually through the purchase of ebauches manufactures (movement blanks), movement parts manufactures (e.g. balance wheels, assortments, rubies) and a number of assemblers and manufacturers of complete watches, that were subsequently brought together under the subsidiary “GWC General Watch Co. Ltd.” Affiliated watch brands and companies * A. Reymond ...
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Switzerland
). Swiss law does not designate a ''capital'' as such, but the federal parliament and government are installed in Bern, while other federal institutions, such as the federal courts, are in other cities (Bellinzona, Lausanne, Luzern, Neuchâtel, St. Gallen a.o.). , coordinates = , largest_city = Zürich , official_languages = , englishmotto = "One for all, all for one" , religion_year = 2020 , religion_ref = , religion = , demonym = , german: Schweizer/Schweizerin, french: Suisse/Suissesse, it, svizzero/svizzera or , rm, Svizzer/Svizra , government_type = Federalism, Federal assembly-independent Directorial system, directorial republic with elements of a direct democracy , leader_title1 = Federal Council (Switzerland), Federal Council , leader_name1 = , leader_title2 = , leader_name2 = Walter Thurnherr , legislature = Fe ...
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Private Label
A private label, also called a private brand or private-label brand, is a brand owned by a company, offered by that company alongside and competing with brands from other businesses. A private-label brand is almost always offered exclusively by the firm that owns it, although in rare instances the brand is licensed to another company. The brand usually consists of products, but can also encompass services. Private labels typically involve outsourcing, in which company A hires company B to provide them with a product or service, which is then offered under a brand name of company A. This is how the term ''private label'' is usually defined. However, it is also possible that company A owns company B. For example, in 2018, The Kroger Company had 60% of its private brands produced by third parties; the remaining 40% was manufactured internally by plants owned by Kroger. Private-label producers are usually anonymous, sometimes by contract. In other cases, they are allowed to mention ...
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ASUAG
Allgemeine Schweizerische Uhrenindustrie AG (ASUAG; French: ''Société Générale de l'Horlogerie Suisse SA'') was the former biggest Swiss Watch Industry Group that had been created with the assistance of the Swiss Government and the Swiss Banks, as an answer to the crisis caused by the Great Depression, in 1931. In 1983, ASUAG and SSIH were forced by the Swiss Banks to merge into Société de Microélectronique et d'Horlogerie (SMH), which now has been renamed Swatch Group. ASUAG grouped most of the movement parts & Ebauches manufacturers on one side, and through its sub-holding General Watch Co (GWC); many watch brands on the other side. Most of those companies are still active, integrated into the new conglomerate. During the years of crisis, from 1978 until 1991, Dr. Ernst Thomke was at the helm of the restructuring, first as CEO of ETA SA ETA SA Manufacture Horlogère Suisse (ETA SA Swiss Watch Manufacturer) designs and manufactures quartz watches and both hand-wound a ...
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Société De Microélectronique Et D'Horlogerie
Société de Microélectronique et d'Horlogerie was the name of the holding company created by the merger enforced by the Swiss Banks in 1983 of the SSIH and ASUAG, renamed The Swatch Group in 1998. Ernst Thomke, previously CEO of Ebauches SA and ETA SA ETA SA Manufacture Horlogère Suisse (ETA SA Swiss Watch Manufacturer) designs and manufactures quartz watches and both hand-wound and automatic-winding mechanical and movements. Commonly referred to as ETA, the company is headquartered in Gren ..., was appointed to head the newly established conglomerate as its first CEO. He held his position until 1991. When he resigned, the newly elected President of the Board, Nicolas G. Hayek, had already managed to become the only person of reference. References {{DEFAULTSORT:Societe de Microelectronique et d'Horlogerie Defunct watchmaking companies Companies established in 1983 ...
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Swatch Group
The Swatch Group Ltd is a Swiss manufacturer of watches and jewellery. The company was founded in 1983 by the merger of ASUAG and SSIH to move to manufacturing quartz-crystal watches to resolve the quartz crisis threatening the traditional Swiss watchmaking industry. The Swatch Group is the world's largest watch company and employs about 36,000 people in 50 countries. The group owns the Swatch product line and other brands, including Blancpain, Breguet, Certina, ETA, Glashütte Original, Hamilton, Harry Winston, Longines, Mido, Omega, Rado, and Tissot. History SSIH SSIH (Société Suisse pour l'Industrie Horlogère), originated in 1930 with the merger of the Omega and Tissot companies. Swiss watch quality was high, but new technology, such as the Hamilton Electric watch introduced in 1957 and the Bulova Accutron tuning fork watch in 1961, presaged increasing technological competition. In the late 1970s, SSIH became insolvent due in part to a recession and in part to heav ...
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ETA SA
ETA SA Manufacture Horlogère Suisse (ETA SA Swiss Watch Manufacturer) designs and manufactures quartz watches and both hand-wound and automatic-winding mechanical and movements. Commonly referred to as ETA, the company is headquartered in Grenchen, Switzerland, and is a wholly owned subsidiary of The Swatch Group. Though ETA was founded by Eterna in 1856 some part of its production line can be traced back to the 1793 founding of Fabriques d’Horlogerie de Fontainemelon (FHF) by David Benguerel, Isaac Benguerel, François Humbert-Droz and Julien Humbert-Droz. Through a series of mergers, ETA has become the largest manufacturer of Swiss watch movements and controls a virtual monopoly over their production and supply. ETA has undergone several Swiss government investigations due to its market position. To resolve the concerns of Swiss government regulators, ETA has entered into an agreement that governs certain business practices. Description ETA designs and manufactures mecha ...
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