Email Production
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Email Production
The term email production is used in advertising and marketing to refer to the process of building HTML email from "creative," mockup images built by web designers. The production of an email would appear to be a simple task; one starts with a picture of the advertisement to be emailed - usually in JPEG, GIF, or PSD format - and transforms it into another medium (HTML). The act of making this transformation would also appear to overlap with web design itself, as the advertising email is basically a small, one-page HTML application. However, the medium over which this page is typically rendered is significantly different from the standard browser model in several important ways, each of which distinguish email production from standard webpage coding. First, the email equivalent of the cross-browser problem is much larger in scope when one considers the variety of email rendering clients in common usage. A highly abbreviated list of the most common clients includes Outlook ...
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Advertising
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ...
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GMail
Gmail is a free email service provided by Google. As of 2019, it had 1.5 billion active users worldwide. A user typically accesses Gmail in a web browser or the official mobile app. Google also supports the use of email clients via the POP and IMAP protocols. At its launch in 2004, Gmail provided a storage capacity of one gigabyte per user, which was significantly higher than its competitors offered at the time. Today, the service comes with 15 gigabytes of storage. Users can receive emails up to 50 megabytes in size, including attachments, while they can send emails up to 25 megabytes. In order to send larger files, users can insert files from Google Drive into the message. Gmail has a search-oriented interface and a "conversation view" similar to an Internet forum. The service is notable among website developers for its early adoption of Ajax. Google's mail servers automatically scan emails for multiple purposes, including to filter spam and malware, and to add context-s ...
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Best Practices
A best practice is a method or technique that has been generally accepted as superior to other known alternatives because it often produces results that are superior to those achieved by other means or because it has become a standard way of doing things, e.g., a standard way of complying with legal or ethical requirements. Best practices are used to maintain quality as an alternative to mandatory legislated standards and can be based on self-assessment or benchmarking. Best practice is a feature of accredited management standards such as ISO 9000 and ISO 14001. Some consulting firms specialize in the area of best practice and offer ready-made templates to standardize business process documentation. Sometimes a best practice is not applicable or is inappropriate for a particular organization's needs. A key strategic talent required when applying best practice to organizations is the ability to balance the unique qualities of an organization with the practices that it has in commo ...
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Elegant Degradation
Elegant degradation is a term used in engineering to describe what occurs to machines which are subject to constant, repetitive stress. Externally, such a machine maintains the same appearance to the user, appearing to function properly. Internally, the machine slowly weakens over time. Eventually, unable to withstand the stress, it eventually breaks down. Compared to graceful degradation, the operational quality does not decrease at all, but the breakdown may be just as sudden. This term's meaning varies depending on context and field, and may not be strictly considered exclusive to engineering. For instance, this is used as a mechanism in the food industry as applied in the degradation of lignin, cellulose, pentosan, and polymers, among others. The concept is also used to extract chemicals such as the elegant degradation of ''Paederus fuscipes'' to obtain pederin and hemiacetal pseuodopederin. In this process degradation is induced by heat. A play with the same name also used it a ...
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CAN-SPAM Act Of 2003
The Controlling the Assault of Non-Solicited Pornography And Marketing (CAN-SPAM) Act of 2003 is a law passed in 2003 establishing the United States' first national standards for the sending of commercial e-mail. The law requires the Federal Trade Commission (FTC) to enforce its provisions. Introduced by Republican Conrad Burns, the act passed both the House and Senate during the 108th United States Congress and was signed into law by President George W. Bush in December of 2003. History The backronym CAN-SPAM derives from the bill's full name: ''C''ontrolling the ''A''ssault of ''N''on-''S''olicited ''P''ornography ''A''nd ''M''arketing Act of 2003. It plays on the word "canning" (putting an end to) spam, as in the usual term for unsolicited email of this type. The bill was sponsored in Congress by Senators Conrad Burns and Ron Wyden. The CAN-SPAM Act is occasionally referred to by critics as the "You-Can-Spam" Act because the bill fails to prohibit many types of e-mail spam ...
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Spam Email
Email spam, also referred to as junk email, spam mail, or simply spam, is unsolicited messages sent in bulk by email (spamming). The name comes from a Monty Python sketch in which the name of the canned pork product Spam is ubiquitous, unavoidable, and repetitive. Email spam has steadily grown since the early 1990s, and by 2014 was estimated to account for around 90% of total email traffic. Since the expense of the spam is borne mostly by the recipient, it is effectively postage due advertising. This makes it an excellent example of a negative externality. The legal definition and status of spam varies from one jurisdiction to another, but nowhere have laws and lawsuits been particularly successful in stemming spam. Most email spam messages are commercial in nature. Whether commercial or not, many are not only annoying as a form of attention theft, but also dangerous because they may contain links that lead to phishing web sites or sites that are hosting malware or includ ...
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Email Standards Project
Electronic mail (email or e-mail) is a method of exchanging messages ("mail") between people using electronic devices. Email was thus conceived as the electronic (digital) version of, or counterpart to, mail, at a time when "mail" meant only physical mail (hence '' e- + mail''). Email later became a ubiquitous (very widely used) communication medium, to the point that in current use, an email address is often treated as a basic and necessary part of many processes in business, commerce, government, education, entertainment, and other spheres of daily life in most countries. ''Email'' is the medium, and each message sent therewith is also called an ''email.'' The term is a mass noun. Email operates across computer networks, primarily the Internet, and also local area networks. Today's email systems are based on a store-and-forward model. Email servers accept, forward, deliver, and store messages. Neither the users nor their computers are required to be online simu ...
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