Elektronika Programmable Calculators
Elektronika, also spelt Electronika and Electronica (russian: Электроника, "Electronics"), is the brand name used for many different electronics, electronic products built by factories belonging to the Soviet Ministry of Electronic Industry, including calculators, electronic watches, portable games, and radios. Many Elektronika designs were the result of efforts by Soviet engineers, who were working for the Soviet military–industrial complex but were challenged with producing consumer goods which were in great shortage in the Soviet Union. The brand is still in use in Belarus. Calculators Most notable is a line of calculators, which started production in 1968. The Elektronika calculators were produced in a variety of sizes and function sets, ranging from large, bulky four-function calculators to smaller models designed for use in schools operating on a special, safer 42V standard (like the MK-SCH-2). As time progressed, Elektronika calculators were produced that ...
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Brand Name
A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and store value as brand equity for the object identified, to the benefit of the brand's customers, its owners and shareholders. Brand names are sometimes distinguished from Generic brand, generic or store brands. The practice of branding - in the original literal sense of marking by burning - is thought to have begun with the ancient Egyptians, who are known to have engaged in livestock branding as early as 2,700 BCE. Branding was used to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot branding iron. If a person stole any of the cattle, anyone else who saw the symbol could deduce the actual owner. The term has been extended to mean a strategic personality for a produ ...
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