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Electra (typeface)
Electra is a serif typeface designed by William Addison Dwiggins and published by the Mergenthaler Linotype Company from 1935 onwards. A book face intended for body text, Dwiggins described the design as intended to be a 'modern roman type letter' with 'personality', avoiding direct revival of any historical model. He therefore chose the name Electra to suggest electricity and crisp modernity, "like metal shavings coming off a lathe". After a slow development process, Electra became a popular book typeface in American printing during the late metal type period. After an eclipse in popularity, partly due to poor translation of the design to modern printing technologies, several revivals have been released. Background After establishing a career as a lettering artist and book designer, Dwiggins was hired as a consultant by the Mergenthaler Linotype Company in 1929 and established a partnership with its head of type design Chauncey H. Griffith, who would manage the production of all ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Serif
In typography, a serif () is a small line or stroke regularly attached to the end of a larger stroke in a letter or symbol within a particular font or family of fonts. A typeface or "font family" making use of serifs is called a serif typeface (or serifed typeface), and a typeface that does not include them is sans-serif. Some typography sources refer to sans-serif typefaces as "grotesque" (in German, ) or "Gothic", and serif typefaces as "roman". Origins and etymology Serifs originated from the first official Greek writings on stone and in Latin alphabet with inscriptional lettering—words carved into stone in Roman antiquity. The explanation proposed by Father Edward Catich in his 1968 book ''The Origin of the Serif'' is now broadly but not universally accepted: the Roman letter outlines were first painted onto stone, and the stone carvers followed the brush marks, which flared at stroke ends and corners, creating serifs. Another theory is that serifs were devised to neate ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Descender
In typography and handwriting, a descender is the portion of a letter that extends below the baseline of a font. For example, in the letter ''y'', the descender is the "tail", or that portion of the diagonal line which lies below the ''v'' created by the two lines converging. In the letter ''p'', it is the stem reaching down past the ''o''. In most fonts, descenders are reserved for lowercase characters such as ''g'', ''j'', ''q'', ''p'', ''y'', and sometimes ''f''. Some fonts, however, also use descenders for some numerals (typically ''3'', ''4'', ''5'', ''7'', and ''9''). Such numerals are called old-style numerals. (Some italic fonts, such as Computer Modern italic, put a descender on the numeral ''4'' but not on any other numerals. Such fonts are not considered old-style.) Some fonts also use descenders for the tails on a few uppercase letters such as ''J'' and ''Q''. The parts of characters that extend above the x-height of a font are called ascenders. Descenders a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
San Francisco Chronicle
The ''San Francisco Chronicle'' is a newspaper serving primarily the San Francisco Bay Area of Northern California. It was founded in 1865 as ''The Daily Dramatic Chronicle'' by teenage brothers Charles de Young and M. H. de Young, Michael H. de Young. The paper is owned by the Hearst Corporation, which bought it from the de Young family in 2000. It is the only major daily paper covering the city and county of San Francisco. The paper benefited from the growth of San Francisco and had the largest newspaper circulation on the West Coast of the United States by 1880. Like other newspapers, it experienced a rapid fall in circulation in the early 21st century and was ranked 18th nationally by circulation in the first quarter of 2021. In 1994, the newspaper launched the SFGATE website, with a soft launch in March and official launch November 3, 1994, including both content from the newspaper and other sources. "The Gate" as it was known at launch was the first large market newspaper ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Jim Parkinson
Jim Parkinson (born October 23, 1941, in Oakland, California) is an American type designer in Oakland, California. Life Parkinson studied advertising design and painting at the California College of Arts and Crafts in Oakland, graduating in 1963. In 1964, he worked as a lettering artist for Hallmark Cards under Myron McVay with some consultation from Hermann Zapf. Afterwards, Parkinson moved back to Oakland and freelanced as a lettering artist doing work for rock bands (including Creedence Clearwater, Taj Mahal, The Doobie Brothers, Kansas, et al.), sign painting, advertisements, packaging. In the mid-1970s Dan X. Solo introduced Parkinson to Roger Black who was, at that time, the newly appointed Art Director for ''Rolling Stone'' magazine in San Francisco. Black hired Parkinson to design a series of typefaces and redesign the logo for ''Rolling Stone''. Although Parkinson's lettering sensibility is rooted in old wood type and signage from the 19th century and during the first ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Cold Type
Phototypesetting is a method of setting type. It uses photography to make columns of type on a scroll of photographic paper. It has been made obsolete by the popularity of the personal computer and desktop publishing (digital typesetting). The first phototypesetters quickly project light through a film negative of an individual character in a font, then through a lens that magnifies or reduces the size of the character onto photographic paper or film, which is collected on a spool in a light-proof canister. The paper or film is then fed into a processor, a machine that pulls the paper or film strip through two or three baths of chemicals, from which it emerges ready for paste-up or film make-up. Later phototypesetting machines used other methods, such as displaying a digitised character on a CRT screen. Phototypesetting offered numerous advantages over metal type, including the lack of need to keep heavy metal type and matrices in stock, the ability to use a much wider range o ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Compugraphic
Compugraphic Corporation, commonly called cg, was an American producer of typesetting systems and phototypesetting equipment, based in Wilmington, Massachusetts, just a few miles from where it was founded. This company is distinct from Compugraphics, a British company founded 1967 in Aldershot, UK that specializes in the production of photomasks used in the production of integrated circuits. In 1987, it was acquired by European competitor Agfa-Gevaert, and its products and processes merged into those of Agfa. By 1988, the merger was complete and the Compugraphic brand was removed from the market. Along with AM/Varityper and Mergenthaler, Compugraphic was at the vanguard of what was then considered to be a revolution in the graphic arts: "cold type." Prior to computerized typesetting systems such as those manufactured by Compugraphic, typography for magazines, newspapers and advertising was set using Linotype machines, which physically placed metal type forms (not unlike those fo ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Bitstream Inc
Bitstream Inc. was a type foundry that produced digital typefaces. It was founded in 1981 by Matthew Carter and Mike Parker among others. It was located in Marlborough, Massachusetts. The font business, including MyFonts, was acquired by Monotype Imaging in March 2012. The remainder of the business, responsible for Pageflex and Bolt Browser, was spun off to a new entity named Marlborough Software Development Holdings Inc. It was later renamed Pageflex, Inc following a successful management buyout in December 2013. Products Bitstream created a library of "classic" fonts (usually under different names for trademark reasons) in digital form (for example, Times Ten as 'Dutch 801'). The Bitstream font collection is most widely used through its inclusion with the CorelDRAW software. The company received extensive criticism for its strategy of cheaply offering digitisations of pre-existing typefaces that it had not designed. While technically not illegal, font designer John Hudson wou ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
OpenType
OpenType is a format for scalable computer fonts. It was built on its predecessor TrueType, retaining TrueType's basic structure and adding many intricate data structures for prescribing typographic behavior. OpenType is a registered trademark of Microsoft Corporation. The specification germinated at Microsoft, with Adobe Systems also contributing by the time of the public announcement in 1996. Because of wide availability and typographic flexibility, including provisions for handling the diverse behaviors of all the world's writing systems, OpenType fonts are used commonly on major computer platforms. History OpenType's origins date to Microsoft's attempt to license Apple's advanced typography technology GX Typography in the early 1990s. Those negotiations failed, motivating Microsoft to forge ahead with its own technology, dubbed "TrueType Open" in 1994. Adobe joined Microsoft in those efforts in 1996, adding support for the glyph outline technology used in its Type 1 fonts ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Small Caps
In typography, small caps (short for "small capitals") are characters typeset with glyphs that resemble uppercase letters (capitals) but reduced in height and weight close to the surrounding lowercase letters or text figures. This is technically not a case-transformation, but a substitution of glyphs, although the effect is often approximated by case-transformation and scaling. Small caps are used in running text as a form of emphasis that is less dominant than all uppercase text, and as a method of emphasis or distinctiveness for text alongside or instead of italics, or when boldface is inappropriate. For example, the text "Text in small caps" appears as in small caps. Small caps can be used to draw attention to the opening phrase or line of a new section of text, or to provide an additional style in a dictionary entry where many parts must be typographically differentiated. Well-designed small capitals are not simply scaled-down versions of normal capitals; they normally reta ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Adobe Systems
Adobe Inc. ( ), originally called Adobe Systems Incorporated, is an American multinational computer software company incorporated in Delaware and headquartered in San Jose, California. It has historically specialized in software for the creation and publication of a wide range of content, including graphics, photography, illustration, animation, multimedia/video, motion pictures, and print. Its flagship products include Adobe Photoshop image editing software; Adobe Illustrator vector-based illustration software; Adobe Acrobat Reader and the Portable Document Format (PDF); and a host of tools primarily for audio-visual content creation, editing and publishing. Adobe offered a bundled solution of its products named Adobe Creative Suite, which evolved into a subscription software as a service (SaaS) offering named Adobe Creative Cloud. The company also expanded into digital marketing software and in 2021 was considered one of the top global leaders in Customer Experience Manageme ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Walter Tracy
Walter Valentine Tracy RDI (14 February 1914 – 28 April 1995) was an English type designer, typographer and writer. Biography Walter Tracy was born in Islington, London and attended Shoreditch Secondary school. At the age of fourteen he was apprenticed to the large printing firm William Clowes as a compositor. When he had completed his apprenticeship, Tracy went to work in the typographic studio of The Baynard Press, a printing house. From 1938 to 1946, Tracy had been rejected by the army's medical examination, he worked in an advertising agency as a print buyer. From 1947 Tracy began to work part-time for the British Linotype & Machinery Ltd. (L&M) company, a subsidiary of Mergenthaler Linotype. The following year he was hired as a full-time employee by L&M, where he was going to spend the following 30 years. There he became involved with designing typefaces for newspapers, and classified advertising. His typeface Jubilee, designed to be more robust than Stanley Moris ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Stanley Morison
Stanley Arthur Morison (6 May 1889 – 11 October 1967) was a British typographer, printing executive and historian of printing. Largely self-educated, he promoted higher standards in printing and an awareness of the best printing and typefaces of the past. From the 1920s Morison became an influential adviser to the British Monotype Corporation, advising them on type design. His strong aesthetic sense was a force within the company, which starting shortly before his joining became increasingly known for commissioning popular, historically influenced designs that revived some of the best typefaces of the past, with particular attention to the middle period of printing from the Renaissance to the late eighteenth century, and creating and licensing several new type designs that would become popular. Original typefaces commissioned under Morison's involvement included Times New Roman, Gill Sans and Perpetua, while revivals of older designs included Bembo, Ehrhardt and Bell. Times N ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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