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Effective Frequency
In advertising, the effective frequency is the number of times a person must be exposed to an advertising message before a response is made and before exposure is considered wasteful. The subject on effective frequency is quite controversial. Many people have their own definition on what this phrase means. There are also numerous studies with their own theories or models as to what the correct number is for effective frequency. Various meanings There are several definitions of effective frequency. The following are some key examples: * Advertising Glossary defines effective frequency as "Exposures to an advertising message required to achieve effective communication. Generally expressed as a range below which the exposure is inadequate and above which the exposure is considered wastage." * Business Dictionary defines it as "Advertising, the theory that a consumer has to be exposed to an ad at least three times within a purchasing cycle (time between two consecutive purchases) to ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Distributed Learning
Distributed learning is an instructional model that allows instructor, students, and content to be located in different, noncentralized locations so that instruction and learning can occur independent of time and place. The distributed learning model can be used in combination with traditional classroom-based courses and traditional distance education courses (in which it is also deferred to as blended learning, or it can be used to create entirely virtual classrooms.) There is much confusion globally over distinctions between and definitions of distributed learning, distance education, open learning, e-learning, blended learning and other related terms. Many terms are used more commonly in particular geographies. Distinctions can arise when the chosen model focuses on either or both time and geographic distances. Distributed learning may be dependent on time if it includes synchronous sessions, and further time dependent if the course is paced. The oldest and most commonly used ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Gerard J
Gerard is a masculine forename of Proto-Germanic origin, variations of which exist in many Germanic and Romance languages. Like many other early Germanic names, it is dithematic, consisting of two meaningful constituents put together. In this case, those constituents are ''gari'' > ''ger-'' (meaning 'spear') and -''hard'' (meaning 'hard/strong/brave'). Common forms of the name are Gerard (English, Scottish, Irish, Dutch, Polish and Catalan); Gerrard (English, Scottish, Irish); Gerardo (Italian, and Spanish); Geraldo (Portuguese); Gherardo (Italian); Gherardi (Northern Italian, now only a surname); Gérard (variant forms ''Girard'' and ''Guérard'', now only surnames, French); Gearóid (Irish); Gerhardt and Gerhart/Gerhard/Gerhardus (German, Dutch, and Afrikaans); Gellért ( Hungarian); Gerardas ( Lithuanian) and Gerards/Ģirts ( Latvian); Γεράρδης (Greece). A few abbreviated forms are Gerry and Jerry (English); Gerd (German) and Gert (Afrikaans and Dutch); Gerrit (A ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Journal Of Advertising Research
The Advertising Research Foundation (ARF) is a nonprofit industry association for creating, aggregating, and sharing knowledge in the fields of advertising and mass media. It was founded in 1936 by the Association of National Advertisers and the American Association of Advertising Agencies. Its stated mission is to improve the practice of advertising, marketing and media research in pursuit of more effective marketing and advertising communications. Its membership consists of over 400 advertisers, advertising agencies, research firms, media companies, educational institutions and international organizations. The ARF conducts several research initiatives. It publishes the ''Journal of Advertising Research'', a peer-reviewed academic periodical. It also sponsors a variety of advertising-related marketing research endeavours and hosts periodic conferences on advertising and media-related topics. The ARF operates the ''Roy Morgan Information Center'' as a clearinghouse for advertis ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Myth
Myth is a folklore genre consisting of Narrative, narratives that play a fundamental role in a society, such as foundational tales or Origin myth, origin myths. Since "myth" is widely used to imply that a story is not Objectivity (philosophy), objectively true, the identification of a narrative as a myth can be highly controversial. Many adherents of religions view their own religions' stories as truth and so object to their characterization as myth, the way they see the stories of other religions. As such, some scholars label all religious narratives "myths" for practical reasons, such as to avoid depreciating any one tradition because cultures interpret each other differently relative to one another. Other scholars avoid using the term "myth" altogether and instead use different terms like "sacred history", "holy story", or simply "history" to avoid placing pejorative overtones on any sacred narrative. Myths are often endorsed by secular and religious authorities and are close ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Novel
A novel is a relatively long work of narrative fiction, typically written in prose and published as a book. The present English word for a long work of prose fiction derives from the for "new", "news", or "short story of something new", itself from the la, novella, a singular noun use of the neuter plural of ''novellus'', diminutive of ''novus'', meaning "new". Some novelists, including Nathaniel Hawthorne, Herman Melville, Ann Radcliffe, John Cowper Powys, preferred the term "romance" to describe their novels. According to Margaret Doody, the novel has "a continuous and comprehensive history of about two thousand years", with its origins in the Ancient Greek and Roman novel, in Chivalric romance, and in the tradition of the Italian renaissance novella.Margaret Anne Doody''The True Story of the Novel'' New Brunswick, NJ: Rutgers University Press, 1996, rept. 1997, p. 1. Retrieved 25 April 2014. The ancient romance form was revived by Romanticism, especially the histori ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Epitome
An epitome (; gr, ἐπιτομή, from ἐπιτέμνειν ''epitemnein'' meaning "to cut short") is a summary or miniature form, or an instance that represents a larger reality, also used as a synonym for embodiment. Epitomacy represents "to the degree of." An abridgment differs from an epitome in that an abridgment is made of selected quotations of a larger work; no new writing is composed, as opposed to the epitome, which is an original summation of a work, at least in part. Many documents from the Ancient Greek and Roman worlds survive now only "in epitome," referring to the practice of some later authors (epitomators) who wrote distilled versions of larger works now lost. Some writers attempted to convey the stance and spirit of the original, while others added further details or anecdotes regarding the general subject. As with all secondary historical sources, a different bias not present in the original may creep in. Documents surviving in epitome differ from those su ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
General Electric
General Electric Company (GE) is an American multinational conglomerate founded in 1892, and incorporated in New York state and headquartered in Boston. The company operated in sectors including healthcare, aviation, power, renewable energy, digital industry, additive manufacturing and venture capital and finance, but has since divested from several areas, now primarily consisting of the first four segments. In 2020, GE ranked among the Fortune 500 as the 33rd largest firm in the United States by gross revenue. In 2011, GE ranked among the Fortune 20 as the 14th most profitable company, but later very severely underperformed the market (by about 75%) as its profitability collapsed. Two employees of GE – Irving Langmuir (1932) and Ivar Giaever (1973) – have been awarded the Nobel Prize. On November 9, 2021, the company announced it would divide itself into three investment-grade public companies. On July 18, 2022, GE unveiled the brand names of the companies it will ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Herbert E
Herbert may refer to: People Individuals * Herbert (musician), a pseudonym of Matthew Herbert Name * Herbert (given name) * Herbert (surname) Places Antarctica * Herbert Mountains, Coats Land * Herbert Sound, Graham Land Australia * Herbert, Northern Territory, a rural locality * Herbert, South Australia. former government town * Division of Herbert, an electoral district in Queensland * Herbert River, a river in Queensland * County of Herbert, a cadastral unit in South Australia Canada * Herbert, Saskatchewan, Canada, a town * Herbert Road, St. Albert, Canada New Zealand * Herbert, New Zealand, a town * Mount Herbert (New Zealand) United States * Herbert, Illinois, an unincorporated community * Herbert, Michigan, a former settlement * Herbert Creek, a stream in South Dakota * Herbert Island, Alaska Arts, entertainment, and media Fictional entities * Herbert (Disney character) * Herbert Pocket (''Great Expectations'' character), Pip's close friend and roommate in the Cha ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Poverty
Poverty is the state of having few material possessions or little income. Poverty can have diverse social, economic, and political causes and effects. When evaluating poverty in statistics or economics there are two main measures: ''absolute poverty'' compares income against the amount needed to meet basic needs, basic personal needs, such as food, clothing, and Shelter (building), shelter; ''relative poverty'' measures when a person cannot meet a minimum level of living standards, compared to others in the same time and place. The definition of ''relative poverty'' varies from one country to another, or from one society to another. Statistically, , most of the world's population live in poverty: in Purchasing Power Parity, PPP dollars, 85% of people live on less than $30 per day, two-thirds live on less than $10 per day, and 10% live on less than $1.90 per day ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Memorization
Memorization is the process of committing something to memory. It is a mental process undertaken in order to store in memory for later recall visual, auditory, or tactical information. The scientific study of memory is part of cognitive neuroscience, an interdisciplinary link between cognitive psychology and neuroscience. Development of memorization Within the first three years of a child's life, they begin to show signs of memory that is later improved into their adolescent years. This includes short-term memory, long-term memory, working memory, and autobiographical memory. Memory is a fundamental capacity that plays a special role in social, emotional, and cognitive functioning. Problems with studying the development of memorization include having to use verbal response and confirmation. Techniques Some principles and techniques that have been used to assist in memorization include: *Rote learning, a learning technique which focuses not on understanding but on memorization b ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Relearning
Recall in memory refers to the mental process of retrieval of information from the past. Along with encoding and storage, it is one of the three core processes of memory. There are three main types of recall: free recall, cued recall and serial recall. Psychologists test these forms of recall as a way to study the memory processes of humansrecall. (2010). In Encyclopædia Britannica. Retrieved March 04, 2010, from Encyclopædia Britannica Online: http://www.britannica.com/EBchecked/topic/493353/recal/ref> and animals. Two main theories of the process of recall are the two-stage theory and the theory of Encoding specificity principle, encoding specificity. Theories Two-stage theory The ''two-stage theory'' states that the process of recall begins with a search and retrieval process, and then a decision or recognition process where the correct information is chosen from what has been retrieved. In this theory, recognition only involves the latter of these two stages, or processes, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
