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Effective Public Relations
''Effective Public Relations'' is a book published in 1952 by University of Wisconsin professor Scott M. Cutlip and Allen H. Center. It was the first textbook in the field of public relations and introduced the "Seven Cs of communication". "Seven Cs of Communication" The "7 C’s of Communication" is a much-quoted list, first provided by Cutlip and Center in 1952 in ''Effective Public Relations''. The original list was a follows: *Completeness *Conciseness *Consideration *Concreteness *Courtesy *Clearness *Correctness Various versions of this list, often modified and unattributed, are listed in many business, communications, marketing and public relations books and courses. # ''Credibility'': Communication begins in a climate of belief. This climate is built by the performance of the sender who should reflect an earnest desire to serve the receiver. The receiver will then have high regard for the competency of the sender. # ''Context'': An advertising/communications program ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Scott M
Scott may refer to: Places Canada * Scott, Quebec, municipality in the Nouvelle-Beauce regional municipality in Quebec * Scott, Saskatchewan, a town in the Rural Municipality of Tramping Lake No. 380 * Rural Municipality of Scott No. 98, Saskatchewan United States * Scott, Arkansas * Scott, Georgia * Scott, Indiana * Scott, Louisiana * Scott, Missouri * Scott, New York * Scott, Ohio * Scott, Wisconsin (other) (several places) * Fort Scott, Kansas * Great Scott Township, St. Louis County, Minnesota * Scott Air Force Base, Illinois * Scott City, Kansas * Scott City, Missouri * Scott County (other) (various states) * Scott Mountain, a mountain in Oregon * Scott River, in California * Scott Township (other) (several places) Elsewhere * 876 Scott, minor planet orbiting the Sun * Scott (crater), a lunar impact crater near the south pole of the Moon *Scott Conservation Park, a protected area in South Australia People * Scott (surname), including a li ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Allen H
Allen, Allen's or Allens may refer to: Buildings * Allen Arena, an indoor arena at Lipscomb University in Nashville, Tennessee * Allen Center, a skyscraper complex in downtown Houston, Texas * Allen Fieldhouse, an indoor sports arena on the University of Kansas campus in Lawrence * Allen House (other) * Allen Power Plant (other) Businesses *Allen (brand), an American tool company *Allen's, an Australian brand of confectionery * Allens (law firm), an Australian law firm formerly known as Allens Arthur Robinson *Allen's (restaurant), a former hamburger joint and nightclub in Athens, Georgia, United States *Allen & Company LLC, a small, privately held investment bank *Allens of Mayfair, a butcher shop in London from 1830 to 2015 *Allens Boots, a retail store in Austin, Texas * Allens, Inc., a brand of canned vegetables based in Arkansas, US, now owned by Del Monte Foods * Allen's department store, a.k.a. Allen's, George Allen, Inc., Philadelphia, USA People * Allen ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Public Relations
Public relations (PR) is the practice of managing and disseminating information from an individual or an organization (such as a business, government agency, or a nonprofit organization) to the public in order to influence their perception. Public relations and publicity differ in that PR is controlled internally, whereas publicity is not controlled and contributed by external parties. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. The exposure mostly is media-based. This differentiates it from advertising as a form of marketing communications. Public relations aims to create or obtain coverage for clients for free, also known as earned media, rather than paying for marketing or advertising also known as paid media. But in the early 21st century, advertising is also a part of broader PR activities. An example of good public relations would be ge ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Goodreads
Goodreads is an American social cataloging website and a subsidiary of Amazon that allows individuals to search its database of books, annotations, quotes, and reviews. Users can sign up and register books to generate library catalogs and reading lists. They can also create their own groups of book suggestions, surveys, polls, blogs, and discussions. The website's offices are located in San Francisco. Goodreads was founded in December 2006 and launched in January 2007 by Otis Chandler and Elizabeth Khuri Chandler. In December 2007, the site had 650,000 members and 10,000,000 books had been added. By July 2012, the site reported 10 million members, 20 million monthly visits, and thirty employees. On March 28, 2013, Amazon announced its acquisition of Goodreads, and by July 23, 2013, Goodreads announced their user base had grown to 20 million members. By July 2019, the site had 90 million members. History Founders Goodreads founders Otis Chandler and Elizabeth Khuri Chan ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
1952 Non-fiction Books
Year 195 ( CXCV) was a common year starting on Wednesday (link will display the full calendar) of the Julian calendar. At the time, it was known as the Year of the Consulship of Scrapula and Clemens (or, less frequently, year 948 ''Ab urbe condita''). The denomination 195 for this year has been used since the early medieval period, when the Anno Domini calendar era became the prevalent method in Europe for naming years. Events By place Roman Empire * Emperor Septimius Severus has the Roman Senate deify the previous emperor Commodus, in an attempt to gain favor with the family of Marcus Aurelius. * King Vologases V and other eastern princes support the claims of Pescennius Niger. The Roman province of Mesopotamia rises in revolt with Parthian support. Severus marches to Mesopotamia to battle the Parthians. * The Roman province of Syria is divided and the role of Antioch is diminished. The Romans annexed the Syrian cities of Edessa and Nisibis. Severus re-establish his head ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
