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Edward Whitehead
Walter Edward Whitehead (20 May 1908 – 16 April 1978), also known as Commander Whitehead, was an advertisement representative of Schweppes Tonic Water, playing himself as a suave and cosmopolitan man of taste and distinction in a widely-distributed advertising campaign of the 1950s and 1960s. He was also a successful executive, being head of Schweppes' American operations. Life and career Whitehead was born on 20 May 1908 in Aldershot, England. He served with the Royal Navy in World War II, attaining the rank of Commander (Royal Navy), Commander. In 1947, Whitehead was an economic advisor to Sir Stafford Cripps (then Chancellor of the Exchequer), working on training and productivity in British industry. He joined Schweppes in 1950, being responsible for foreign expansion. In 1953, he was made president of Schweppe's American operations, in the same year catching the eye of adman David Ogilvy (businessman), David Ogilvy, who was creating advertising for Schweppes. Schweppes had ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Commander Whitehead In Schweppes Ad Pose
Commander (commonly abbreviated as Cmdr.) is a common naval officer rank. Commander is also used as a rank or title in other formal organizations, including several police forces. In several countries this naval rank is termed frigate captain. Commander is also a generic term for an officer commanding any armed forces unit, for example "platoon commander", "brigade commander" and "squadron commander". In the police, terms such as "borough commander" and "incident commander" are used. Commander as a naval and air force rank Commander is a rank used in navies but is very rarely used as a rank in armies. The title, originally "master and commander", originated in the 18th century to describe naval officers who commanded ships of war too large to be commanded by a lieutenant but too small to warrant the assignment of a post-captain and (before about 1770) a sailing master; the commanding officer served as his own master. In practice, these were usually unrated sloops-of-war of no m ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
