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Ed Valenti
Ed Valenti is an American television personality and entrepreneur best known as an early pioneer of infomercials and for creating the Ginsu knives. In 1975, Valenti and his business partner Barry Becher founded Dial Media, Inc. (now PriMedia Inc), one of the first major infomercial An infomercial is a form of television commercial that resembles regular TV programming yet is intended to promote or sell a product, service or idea. It generally includes a toll-free telephone number or website. Most often used as a form of dire ... companies in the world. Valenti is credited with coining a number of phrases widely adopted by the industry, including: “But wait, there’s more!”, “Now how much would you pay?” and “This is a limited-time offer, so call now.” Books * "The Wisdom of Ginsu: Carve Yourself a Piece of the American Dream". Career Press (March 2005). References Year of birth missing (living people) Infomercials Living people {{US-business-bio- ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Infomercials
An infomercial is a form of television commercial that resembles regular TV programming yet is intended to promote or sell a product, service or idea. It generally includes a toll-free telephone number or website. Most often used as a form of direct response television (DRTV), they are often ''program-length commercials'' (long-form infomercials), and are typically 28:30 or 58:30 minutes in length. Infomercials are also known as paid programming (or teleshopping in Europe). This phenomenon started in the United States, where infomercials were typically shown overnight (usually 1:00 a.m. to 6:00 a.m.), outside peak prime time hours for commercial broadcasters. Some television stations chose to air infomercials as an alternative to the former practice of signing off, while other channels air infomercials 24 hours a day. Some stations also choose to air infomercials during the daytime hours, mostly on weekends, to fill in for unscheduled network or syndicated programming. By ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Ginsu
Ginsu () is a brand of direct marketed knives, owned by Scott Fetzer Company, a Berkshire Hathaway Company, that was made popular in the United States by being sold on television using infomercials characterized by hawker and hard sell pitch techniques. The ads fueled sales of between two and three million Ginsu sets between 1978 and 1984. History Ginsu knives were originally called ''Quikut''. The Quikut division of Scott Fetzer Company was located in Fremont, Ohio. Because the brand name "Quikut" lacked panache, Ed Valenti, Barry Becher, and copywriter Arthur Schiff created a new brand name that alluded to the exceptional sharpness and durability of a Japanese sword. As Valenti told the ''Palm Beach Post'' in 2011, "The challenge was to position the product so that it made every other knife you owned obsolete." The resulting Ginsu ads copied the hard sell direct marketing techniques of carnival hawkers that pioneering TV pitchman Ron Popeil had adapted to the medium in the ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Barry Becher
Ginsu () is a brand of direct marketed knives, owned by Scott Fetzer Company, a Berkshire Hathaway Company, that was made popular in the United States by being sold on television using infomercials characterized by hawker and hard sell pitch techniques. The ads fueled sales of between two and three million Ginsu sets between 1978 and 1984. History Ginsu knives were originally called ''Quikut''. The Quikut division of Scott Fetzer Company was located in Fremont, Ohio. Because the brand name "Quikut" lacked panache, Ed Valenti, Barry Becher, and copywriter Arthur Schiff created a new brand name that alluded to the exceptional sharpness and durability of a Japanese sword. As Valenti told the ''Palm Beach Post'' in 2011, "The challenge was to position the product so that it made every other knife you owned obsolete." The resulting Ginsu ads copied the hard sell direct marketing techniques of carnival hawkers that pioneering TV pitchman Ron Popeil had adapted to the medium in the ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
PriMedia Inc
PriMedia Inc is a media buying and marketing firm based in Rhode Island, U.S. The company was founded by Edward Valenti and Barry Becher, and helped pioneer infomercials, the use of credit cards and 800 numbers on Television ads, and the 30-minute infomercial format on shopping channels . James J. Cooney, who was a teenager when he first met the firm's co-founders, later joined the firm. History PriMedia was founded in 1975 (then named Dial Media) by Edward Valenti and Barry Becher. PriMedia became the first major infomercial company and launched several mainstream products including the Ginsu knives. The company also developed the “long-form” infomercial formats, which later developed into standard half-hour infomercial formats used in Home shopping channels including QVC and HSN. Primedia was one of the first to use toll-free telephone numbers in television ads to allow use of credit cards to order products in real-time. The company is a media buying and marketing fi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Infomercial
An infomercial is a form of television commercial that resembles regular TV programming yet is intended to promote or sell a product, service or idea. It generally includes a toll-free telephone number or website. Most often used as a form of direct response television (DRTV), they are often ''program-length commercials'' (long-form infomercials), and are typically 28:30 or 58:30 minutes in length. Infomercials are also known as paid programming (or teleshopping in Europe). This phenomenon started in the United States, where infomercials were typically shown overnight (usually 1:00 a.m. to 6:00 a.m.), outside peak prime time hours for commercial broadcasters. Some television stations chose to air infomercials as an alternative to the former practice of signing off, while other channels air infomercials 24 hours a day. Some stations also choose to air infomercials during the daytime hours, mostly on weekends, to fill in for unscheduled network or syndicated programming. By ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
The Seattle Times
''The Seattle Times'' is a daily newspaper serving Seattle, Washington, United States. It was founded in 1891 and has been owned by the Blethen family since 1896. ''The Seattle Times'' has the largest circulation of any newspaper in Washington (state), Washington state and the Pacific Northwest region. The Seattle Times Company, which is owned by the Blethen family, holds 50.5% of the paper. McClatchy company owns 49.5% of the paper. ''The Seattle Times'' had a longstanding rivalry with the ''Seattle Post-Intelligencer'' newspaper until the latter ceased publication in 2009. Copies are sold at $2 daily in King & adjacent counties (except Island, Thurston & other WA counties, $2.5) or $3 Sundays/Thanksgiving Day (except Island, Thurston & other WA counties, $4). Prices are higher outside Washington state. History ''The Seattle Times'' originated as the ''Seattle Press-Times'', a four-page newspaper founded in 1891 with a daily Newspaper circulation, circulation of 3,500, which M ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
The Winsdom Of Ginsu
''The'' () is a grammatical article in English, denoting persons or things already mentioned, under discussion, implied or otherwise presumed familiar to listeners, readers, or speakers. It is the definite article in English. ''The'' is the most frequently used word in the English language; studies and analyses of texts have found it to account for seven percent of all printed English-language words. It is derived from gendered articles in Old English which combined in Middle English and now has a single form used with pronouns of any gender. The word can be used with both singular and plural nouns, and with a noun that starts with any letter. This is different from many other languages, which have different forms of the definite article for different genders or numbers. Pronunciation In most dialects, "the" is pronounced as (with the voiced dental fricative followed by a schwa) when followed by a consonant sound, and as (homophone of pronoun ''thee'') when followed by a v ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Year Of Birth Missing (living People)
A year or annus is the orbital period of a planetary body, for example, the Earth, moving in its orbit around the Sun. Due to the Earth's axial tilt, the course of a year sees the passing of the seasons, marked by change in weather, the hours of daylight, and, consequently, vegetation and soil fertility. In temperate and subpolar regions around the planet, four seasons are generally recognized: spring, summer, autumn and winter. In tropical and subtropical regions, several geographical sectors do not present defined seasons; but in the seasonal tropics, the annual wet and dry seasons are recognized and tracked. A calendar year is an approximation of the number of days of the Earth's orbital period, as counted in a given calendar. The Gregorian calendar, or modern calendar, presents its calendar year to be either a common year of 365 days or a leap year of 366 days, as do the Julian calendars. For the Gregorian calendar, the average length of the calendar year (the ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Infomercials
An infomercial is a form of television commercial that resembles regular TV programming yet is intended to promote or sell a product, service or idea. It generally includes a toll-free telephone number or website. Most often used as a form of direct response television (DRTV), they are often ''program-length commercials'' (long-form infomercials), and are typically 28:30 or 58:30 minutes in length. Infomercials are also known as paid programming (or teleshopping in Europe). This phenomenon started in the United States, where infomercials were typically shown overnight (usually 1:00 a.m. to 6:00 a.m.), outside peak prime time hours for commercial broadcasters. Some television stations chose to air infomercials as an alternative to the former practice of signing off, while other channels air infomercials 24 hours a day. Some stations also choose to air infomercials during the daytime hours, mostly on weekends, to fill in for unscheduled network or syndicated programming. By ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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