|
Earth Hour 2009
Earth Hour is a worldwide movement organized by the World Wildlife Fund (WWF). The event is held annually, encouraging individuals, communities, and businesses to turn off non-essential electric lights, for one hour, from 8:00 to 9:00 p.m. on the last Saturday of March, as a symbol of commitment to the planet. It was started as a lights-off event in Sydney, Australia, in 2007. Occasionally, in years when Holy Saturday falls on the last Saturday of March, Earth Hour is moved a week early rather than its usual date. History of Earth Hour Conception and start: 2004–2007 In 2004, confronted with scientific findings, WWF Australia met with advertising agency Leo Burnett Worldwide, Leo Burnett Sydney to "discuss ideas for engaging Australians on the issue of climate change". The idea of a large scale switch off was coined and developed in 2006, originally under the working title "The Big Flick". WWF Australia presented their concept to Fairfax Media who, along with Sydney ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
World Wildlife Fund
The World Wide Fund for Nature Inc. (WWF) is an international non-governmental organization founded in 1961 that works in the field of wilderness preservation and the reduction of human impact on the environment. It was formerly named the World Wildlife Fund, which remains its official name in Canada and the United States. WWF is the world's largest conservation organization, with over five million supporters worldwide, working in more than 100 countries and supporting around 3,000 conservation and environmental projects. They have invested over $1 billion in more than 12,000 conservation initiatives since 1995. WWF is a foundation with 65% of funding from individuals and bequests, 17% from government sources (such as the World Bank, DFID, and USAID) and 8% from corporations in 2020. WWF aims to "stop the degradation of the planet's natural environment and to build a future in which humans live in harmony with nature." The Living Planet Report has been published every two y ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
