Encuesta Nacional De Hogares
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Encuesta Nacional De Hogares
Encuesta, Inc. is a U.S.-based marketing and opinion research company that specializes in customized quantitative, online qualitative, and ethnographic research focused on the U.S. Hispanic and Latino population. It is a privately owned company based in Miami, Florida, that was founded in 1989 by Martin Cerda. Specific areas of expertise include consumer habits and practices, brand awareness and usage, advertising tracking, brand equity market segmentation, and shopping research, to name a few, all generally focused on U.S. Hispanics (with some comparisons with U.S. non-Hispanics). Additionally, Encuesta, Inc. is responsible for the Americanos Poll, an opinion poll An opinion poll, often simply referred to as a survey or a poll (although strictly a poll is an actual election) is a human research survey of public opinion from a particular sample. Opinion polls are usually designed to represent the opinions ... created in 2005 to provide an accurate representation of U.S. Hi ...
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Miami, Florida
Miami ( ), officially the City of Miami, known as "the 305", "The Magic City", and "Gateway to the Americas", is a East Coast of the United States, coastal metropolis and the County seat, county seat of Miami-Dade County, Florida, Miami-Dade County in South Florida, United States. With a population of 442,241 at the 2020 United States census, 2020 census, it is the List of municipalities in Florida, second-most populous city in Florida and the eleventh-most populous city in the Southeastern United States. The Miami metropolitan area is the ninth largest in the U.S. with a population of 6.138 million in 2020. The city has the List of tallest buildings in the United States#Cities with the most skyscrapers, third-largest skyline in the U.S. with over List of tallest buildings in Miami, 300 high-rises, 58 of which exceed . Miami is a major center and leader in finance, commerce, culture, arts, and international trade. Miami's metropolitan area is by far the largest urban econ ...
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United States
The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territories, nine Minor Outlying Islands, and 326 Indian reservations. The United States is also in free association with three Pacific Island sovereign states: the Federated States of Micronesia, the Marshall Islands, and the Republic of Palau. It is the world's third-largest country by both land and total area. It shares land borders with Canada to its north and with Mexico to its south and has maritime borders with the Bahamas, Cuba, Russia, and other nations. With a population of over 333 million, it is the most populous country in the Americas and the third most populous in the world. The national capital of the United States is Washington, D.C. and its most populous city and principal financial center is New York City. Paleo-Americ ...
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Market Research
Market research is an organized effort to gather information about target markets and customers: know about them, starting with who they are. It is an important component of business strategy and a major factor in maintaining competitiveness. Market research helps to identify and analyze the needs of the market, the market size and the competition. Its techniques encompass both qualitative techniques such as focus groups, in-depth interviews, and ethnography, as well as quantitative techniques such as customer surveys, and analysis of secondary data. It includes social and opinion research, and is the systematic gathering and interpretation of information about individuals or organizations using statistical and analytical methods and techniques of the applied social sciences to gain insight or support decision making. Market research, marketing research, and marketing are a sequence of business activities; sometimes these are handled informally. The field of ''marketing researc ...
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Hispanic And Latino Americans
Hispanic and Latino Americans ( es, Estadounidenses hispanos y latinos; pt, Estadunidenses hispânicos e latinos) are Americans of Spanish and/or Latin American ancestry. More broadly, these demographics include all Americans who identify as Hispanic or Latino regardless of ancestry.Mark Hugo Lopez, Jens Manuel Krogstad and Jeffrey S. PasselWho Is Hispanic? Pew Research Center (November 11, 2019). As of 2020, the Census Bureau estimated that there were almost 65.3 million Hispanics and Latinos living in the United States and its territories (which include Puerto Rico). "Origin" can be viewed as the ancestry, nationality group, lineage or country of birth of the person or the person's parents or ancestors before their arrival in the United States of America. People who identify as Hispanic or Latino may be of any race. As one of the only two specifically designated categories of ethnicity in the United States (the other being "Not Hispanic or Latino"), Hispanics and Latinos f ...
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Americanos Poll
The Americanos Poll, conducted pro bono by Encuesta, Inc., is an opinion poll whose purpose is to promote a better understanding of the U.S. Hispanic and Latino population. The surveys are conducted using a random sampling technique in order to provide an accurate representation of Hispanic public opinion in the United States. The polls often look at the U.S. population as a whole, in order to compare and contrast differences between Hispanics and non-Hispanics. The name of the poll, which means "Americans" in Spanish, was chosen to reflect the multicultural heritage of U.S. Hispanics. Beginning in 2005, Americanos Poll studies have been conducted on a wide range of social, nonpartisan political, economic and consumer-related topics. Specific coverage areas include: health care and universal coverage, the financial status of low-to-moderate income Americans, presidential elections, media habits and brand preferences,South Florida Business Journal, “U.S. Hispanics: Sony, Pa ...
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Opinion Poll
An opinion poll, often simply referred to as a survey or a poll (although strictly a poll is an actual election) is a human research survey of public opinion from a particular sample. Opinion polls are usually designed to represent the opinions of a population by conducting a series of questions and then extrapolating generalities in ratio or within confidence intervals. A person who conducts polls is referred to as a pollster. History The first known example of an opinion poll was a tallies of voter preferences reported on Telegram Messenger to the 1824 presidential election, showing Andrew Jackson leading John Quincy Adams by 335 votes to 169 in the contest for the United States Presidency. Since Jackson won the popular vote in that state and the whole country, such straw votes gradually became more popular, but they remained local, usually citywide phenomena. In 1916, ''The Literary Digest'' embarked on a national survey (partly as a circulation-raising exercise) and correc ...
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Public Opinion
Public opinion is the collective opinion on a specific topic or voting intention relevant to a society. It is the people's views on matters affecting them. Etymology The term "public opinion" was derived from the French ', which was first used in 1588 by Michel de Montaigne in the second edition of his ''Essays'' (ch. XXII). The French term also appears in the 1761 work ''Julie, or the New Heloise'' by Jean-Jacques Rousseau. Precursors of the phrase in English include William Temple's "general opinion" (appearing in his 1672 work ''On the Original and Nature of Government'') and John Locke's "law of opinion" (appearing in his 1689 work ''An Essay Concerning Human Understanding''). History The emergence of public opinion as a significant force in the political realm dates to the late 17th century, but opinion had been regarded as having singular importance much earlier. Medieval ''fama publica'' or ''vox et fama communis'' had great legal and social importance from the 12 ...
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Market Research Companies Of The United States
Market is a term used to describe concepts such as: *Market (economics), system in which parties engage in transactions according to supply and demand * Market economy *Marketplace, a physical marketplace or public market Geography *Märket, an island shared by Finland and Sweden Art, entertainment, and media Films * ''Market'' (1965 film), 1965 South Korean film * ''Market'' (2003 film), 2003 Hindi film *'' The Market: A Tale of Trade'', a Turkish film Television * ''The Market'' (TV series), a New Zealand television drama Brands or enterprises * The Market (company), a concept grocery store *The Market, a specialized Safeway store Types of economic markets *Agricultural marketing *Emerging market *Energy market *Financial market *Foreign exchange market *Grey market, commodity trade outside of original producer's distribution channel *Media market, geographic area with mostly the same set of media outlets *Niche market *Open market, a free trade economy; the antonym of clos ...
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Companies Based In Miami
A company, abbreviated as co., is a legal entity representing an association of people, whether natural, legal or a mixture of both, with a specific objective. Company members share a common purpose and unite to achieve specific, declared goals. Companies take various forms, such as: * voluntary associations, which may include nonprofit organizations * business entities, whose aim is generating profit * financial entities and banks * programs or educational institutions A company can be created as a legal person so that the company itself has limited liability as members perform or fail to discharge their duty according to the publicly declared incorporation, or published policy. When a company closes, it may need to be liquidated to avoid further legal obligations. Companies may associate and collectively register themselves as new companies; the resulting entities are often known as corporate groups. Meanings and definitions A company can be defined as an "artificial per ...
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American Companies Established In 1989
American(s) may refer to: * American, something of, from, or related to the United States of America, commonly known as the "United States" or "America" ** Americans, citizens and nationals of the United States of America ** American ancestry, people who self-identify their ancestry as "American" ** American English, the set of varieties of the English language native to the United States ** Native Americans in the United States, indigenous peoples of the United States * American, something of, from, or related to the Americas, also known as "America" ** Indigenous peoples of the Americas * American (word), for analysis and history of the meanings in various contexts Organizations * American Airlines, U.S.-based airline headquartered in Fort Worth, Texas * American Athletic Conference, an American college athletic conference * American Recordings (record label), a record label previously known as Def American * American University, in Washington, D.C. Sports teams Soccer * B ...
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Hispanic And Latino American Culture In Miami
The term ''Hispanic'' ( es, hispano) refers to people, Spanish culture, cultures, or countries related to Spain, the Spanish language, or Hispanidad. The term commonly applies to countries with a cultural and historical link to Spain and to Viceroyalty, viceroyalties formerly part of the Spanish Empire following the Spanish colonization of the Americas, parts of the Spanish East Indies, Asia-Pacific region and Hispanic Africa , Africa. Outside of Spain, the Spanish language is a predominant or official language in the countries of Hispanic America and Equatorial Guinea. Further, the cultures of these countries were influenced by Spain to different degrees, combined with the local pre-Hispanic culture or other foreign influences. Former Spanish colonies elsewhere, namely the Spanish East Indies (the Philippines, Marianas, etc.) and Spanish Sahara (Western Sahara), were also influenced by Spanish culture, however Spanish is not a predominant language in these regions. Hispanic cul ...
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