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Email Retargeting
Email retargeting can refer to either: * Retargeting an audience with display ads after they have read an email from the advertiser (Display-Ad Based) * Emailing a website visitor after their website visit (Email-Based) Email retargeting is a commonly used form of Digital Marketing. Display-ad based Email from the advertiser is sent to recipients with a tracking pixel that tags the recipient's browser, in the same way they would be tagged if visiting a webpage. Email retargeting is only effective if the email is opened in a web browser, where the tracking pixel will function. Any recipient who uses a dedicated mail client will not be tagged. Additionally, Gmail's decision to cache images means that this method of advertising does not work with gmail addresses. Email-based Email retargeting relies on sending personalized e-mail to an anonymous website visitor. # Visitor browses a website, views a product and leaves # Cookies from the website matches the user to an email address ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Behavioral Retargeting
Behavioral retargeting (also known as behavioral remarketing, or simply, retargeting) is a form of online targeted advertising by which online advertising is targeted to consumers based on their previous internet behaviour. Retargeting tags online users by including a pixel within the target webpage or email, which sets a cookie in the user's browser. Once the cookie is set, the advertiser is able to show ads (often display ads) to that user elsewhere on the internet via an ad exchange. Dynamic creative (also known as personalized retargeting), allows an advertiser to display a banner created on-the-fly for a particular consumer based on specific pages that they viewed. For example, if a consumer visits an advertiser's website and browses products A, B, and C – they will then be retargeted with a display banner featuring the exact products A, B, and C that they previously viewed. This is typically restricted to the visitor's browsing on a single website. A refined version impr ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Digital Marketing
Digital marketing is the component of marketing that uses the Internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. Its development during the 1990s and 2000s changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday life, and as people increasingly use digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent, employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, and optical disks and games have become commonplace. Digital marketing extends to non-Internet channels ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Web Beacon
A web beaconAlso called web bug, tracking bug, tag, web tag, page tag, tracking pixel, pixel tag, 1×1 GIF, or clear GIF. is a technique used on web pages and email to unobtrusively (usually invisibly) allow checking that a user has accessed some content. Web beacons are typically used by third parties to monitor the activity of users at a website for the purpose of web analytics or page tagging. They can also be used for email tracking. When implemented using JavaScript, they may be called JavaScript tags. Using such beacons, companies and organizations can track the online behaviour of web users. At first, the companies doing such tracking were mainly advertisers or web analytics companies; later social media sites also started to use such tracking techniques, for instance through the use of buttons that act as tracking beacons. In 2017, W3C published a candidate specification for an interface that web developers can use to create web beacons. Overview A web beacon is a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Gmail
Gmail is a free email service provided by Google. As of 2019, it had 1.5 billion active users worldwide. A user typically accesses Gmail in a web browser or the official mobile app. Google also supports the use of email clients via the POP and IMAP protocols. At its launch in 2004, Gmail provided a storage capacity of one gigabyte per user, which was significantly higher than its competitors offered at the time. Today, the service comes with 15 gigabytes of storage. Users can receive emails up to 50 megabytes in size, including attachments, while they can send emails up to 25 megabytes. In order to send larger files, users can insert files from Google Drive into the message. Gmail has a search-oriented interface and a "conversation view" similar to an Internet forum. The service is notable among website developers for its early adoption of Ajax. Google's mail servers automatically scan emails for multiple purposes, including to filter spam and malware, and to add context-s ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Data Management Platform
A data management platform (DMP) is a software platform used for collecting and managing data. They allow businesses to identify audience segments, which can be used to target specific users and contexts in online advertising campaigns. DMPs may use big data and artificial intelligence algorithms to process and analyze large data sets about users from various sources. Some advantages of using DMPs include data organization, increased insight on audiences and markets, and effective advertisement budgeting. On the other hand, DMPs often have to deal with privacy concerns due to the integration of third-party software with private data. This technology is continuously being developed by global entities such as Nielsen and Oracle. More generally, the term data platform can refer to any software platform used for collecting and managing data. It is an integrated solution which as of the 2010s can combine functionalities of for example a data lake, data warehouse or data hub for bus ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Tracking Cookie
HTTP cookies (also called web cookies, Internet cookies, browser cookies, or simply cookies) are small blocks of Data (computing), data created by a web server while a User (computing), user is browsing a website and placed on the user's computer or other device by the user's web browser. Cookies are placed on the device used to access a website, and more than one cookie may be placed on a user's device during a session. Cookies serve useful and sometimes essential functions on the World Wide Web, web. They enable web servers to store program state, stateful information (such as items added in the shopping cart in an Online shopping, online store) on the user's device or to track the user's browsing activity (including clicking particular buttons, access control, logging in, or recording which Web browsing history, pages were visited in the past). They can also be used to save for subsequent use information that the user previously entered into Form (HTML), form fields, such as ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Conversion (marketing)
In electronic commerce, conversion marketing is marketing with the intention of increasing ''conversions—''that is, site visitors who are paying customers. Measures Conversion marketing attempts to solve low online conversions through optimized customer service, which requires a complex combination of personalized customer experience management, web analytics, and the use of customer feedback to contribute to process flow improvement and site design. By focusing on improving site flow, online customer service channels, and online experience conversion marketing is commonly viewed as a long-term investment rather than a quick fix . Increased site traffic over the past 10 years has done little to increase overall conversion rates, so conversion marketing focuses not on driving additional traffic but converting existing traffic. It requires proactive engagement with consumers using real time analytics to determine if visitors are confused and show signs of abandoning the sit ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Email Tracking
Email tracking is a method for monitoring whether the email messages is read by the intended recipient. Most tracking technologies use some form of digitally time-stamped record to reveal the exact time and date that an email was received or opened, as well as the IP address of the recipient. Email tracking is useful for when the sender wants to know whether the intended recipient actually received the email or clicked the links. However, due to the nature of the technology, email tracking cannot be considered an absolutely accurate indicator that a message was opened or read by the recipient. Most email marketing software provides tracking features, sometimes in aggregate (e.g., click-through rate), and sometimes on an individual basis. Read-receipts Some email applications, such as Microsoft Office Outlook and Mozilla Thunderbird, employ a read-receipt tracking mechanism. The sender selects the receipt request option prior to sending the message, and then upon sending, each ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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