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Duplo
Lego Duplo (trademarked as DUPLO and stylized in the logo as duplo) is a core product range of the construction toy Lego by The Lego Group, The LEGO Group, designed for children from to 5 years old. Duplo bricks are twice the size of traditional Lego bricks, making them easier to handle and less likely to be swallowed by younger children. Despite their size, they are still compatible with traditional Lego bricks. Initially launched in 1969, the Duplo range has expanded since then to include sets with figures, cars, houses, and trains. Duplo products are manufactured in Nyíregyháza, Hungary. Development Before its introduction in 1969, The Lego Group investigated ways to produce safe, age-appropriate Lego bricks that were larger in size than traditional bricks in order to target young children aged one-and-a-half years and above. The company initially struggled to find a scale that would fit with the existing Lego System of Play, exploring 3:1 and 4:1 scales, but eventually s ...
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Lego Disney
Lego Disney (formerly known as Lego Disney Princess which was launched in 2014 until 2016) is a Lego theme based on the various Disney Princesses and Disney characters involved in different Disney films. It is licensed from Walt Disney Pictures. The theme was first introduced in 2016 and was re-branded theme from the ''Lego Disney Princess'' line in 2017. Overview The product line focuses on the Disney Princesses and characters who have appeared in various Disney franchises. In 2019, The Lego Group built three life-sized models of Olaf, Anna and Elsa, three characters that appear in the Disney's Frozen II franchise. The Olaf model consisted of 7,714 Lego bricks and measured 3.4-feet-tall. Anna model consisted of 18,879 Lego bricks and measured 5.6-feet-tall. Elsa model consisted of 22,100 Lego bricks and measured 5.7-feet-tall. They were placed in Los Angeles. In 2021, The Lego Group built Lego Disney resort hotel model and displayed at Walt Disney World. To celebrate its first ...
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Lego Super Heroes
Lego Super Heroes is a theme and product range of the Lego construction toy, introduced in 2011. The line features DC Comics, Marvel Comics, and Pixar's The Incredibles franchises. Lego Batman existed as its own franchise from 2006 to 2008 before the official DC "Super Heroes" brand name was launched in late 2011. Lego Spider-Man first appeared in 2002, based on the Spider-Man film and its sequel, while sets based on the broader Marvel Comics universe were first launched in April 2012 to feature alongside the 2012 film '' The Avengers''. Meanwhile, sets based on Pixar's The Incredibles were launched in June 2018 to feature alongside the 2018 animated film ''Incredibles 2''. Overview The main focus of the line is the various fictional superheroes who have appeared in DC Universe and Marvel Universe, with large emphasis on the film incarnations thereof. Construction sets According to Bricklink, The Lego Group released a total of 422 Lego sets and promotional polybags as par ...
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Lego Pirates
Pirates was a Lego theme launched in 1989 featuring pirates, soldiers from the Napoleonic Wars, Pacific Islanders, sailing ships, and buried treasure, being influenced by the late Golden Age of Piracy. The theme has been seen in Lego System (minifigure scale, typically age 6-12), Duplo and the 4+ theme. History Created by a small team led by designer Niels Milan Pedersen, Lego Pirates was the company's fourth theme (after Space, Castle, Town) and it was more complex. Numerous new pieces were also created including firearms, wildlife (parrots, sharks, monkeys), and cloth sails. Lego Pirates minifigures were the first to go beyond the traditional head with simply two dots for eyes and a smile, as many of them had a variety of different printed features including eyepatches, facial hair, and feminine makeup. Only a few minifigures in Lego Pirates used the traditional face of two eyes and a smile; the soldier/trooper of the Imperial Soldiers and Imperial Guards, the Imperial Sold ...
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Godtfred Kirk Christiansen
Godtfred Kirk Christiansen (8 July 1920 – 13 July 1995) was the Managing Director of The Lego Group from 1957 to 1973. He was the third son of company founder Ole Kirk Christiansen and took over as Managing Director in 1957, eventually becoming the sole owner. Godtfred is credited with playing a pivotal role in the development of the Lego brick design and patented it in 1958. He also created the Lego System in Play, the cornerstone of the Lego, Lego construction toy. He was succeeded by his son, Kjeld Kirk Kristiansen in 1979. Early life Godtfred Kirk Christiansen was born on 8 July 1920 into a poor family and received limited formal education. He was the third son of five siblings. His father Ole Kirk Kristiansen owned the Billund Woodworking and Carpentry Shop, a small family business based in Billund, Denmark, Billund, which produced wooden furniture and built property. In 1924, at the age of four, Godtfred and his brother Karl Georg accidentally caused a fire and burned th ...
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Hungary
Hungary ( hu, Magyarország ) is a landlocked country in Central Europe. Spanning of the Carpathian Basin, it is bordered by Slovakia to the north, Ukraine to the northeast, Romania to the east and southeast, Serbia to the south, Croatia and Slovenia to the southwest, and Austria to the west. Hungary has a population of nearly 9 million, mostly ethnic Hungarians and a significant Romani minority. Hungarian, the official language, is the world's most widely spoken Uralic language and among the few non-Indo-European languages widely spoken in Europe. Budapest is the country's capital and largest city; other major urban areas include Debrecen, Szeged, Miskolc, Pécs, and Győr. The territory of present-day Hungary has for centuries been a crossroads for various peoples, including Celts, Romans, Germanic tribes, Huns, West Slavs and the Avars. The foundation of the Hungarian state was established in the late 9th century AD with the conquest of the Carpathian Basin by Hungar ...
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Nyíregyháza
Nyíregyháza (, sk, Níreďháza) is a city with county rights in northeastern Hungary and the county capital of Szabolcs-Szatmár-Bereg. With a population of 118,001, it is the seventh-largest city in Hungary and the second largest in the Northern Great Plain region. Its development has been ongoing since the 18th century, making it the economic and cultural center of the region. Nyíregyháza Zoo, with over 500 species, is recognized throughout Europe. Geography Nyíregyháza is located in Szabolcs-Szatmár-Bereg County in the northern Plain region, which also comprises Hajdú-Bihar County and Jász-Nagykun-Szolnok County. It is located in the center of Nyírség as an agricultural town. The boundaries of the city are often understood as a very broad frame, because generally the near suburbs are included in them. It is located at the intersections of routes 4, 41, 36, and 38, making the city easy to reach, lying at the crossroads to Sub-Carpathia and Transylvania. ...
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Lego
Lego ( , ; stylized as LEGO) is a line of plastic construction toys that are manufactured by The Lego Group, a privately held company based in Billund, Denmark. The company's flagship product, Lego, consists of variously colored interlocking plastic bricks accompanying an array of gears, figurines called minifigures, and various other parts. Lego pieces can be assembled and connected in many ways to construct objects, including vehicles, buildings, and working robots. Anything constructed can be taken apart again, and the pieces reused to make new things. The Lego Group began manufacturing the interlocking toy bricks in 1949. Movies, games, competitions and eight Legoland amusement parks have been developed under the brand. , 600 billion Lego parts had been produced. History The Lego Group began in the workshop of Ole Kirk Christiansen (1891–1958), a carpenter from Billund, Denmark, who began making wooden toys in 1932. In 1934, his company came to be called ...
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Core Product
A core product or flagship product is a company's primary promotion, service or product that can be purchased by a consumer. Core products may be integrated into end products, either by the company producing the core product or by other companies to which the core product is sold. Three levels of a product The concept of a Core Product originates from Philip Kotler, in his 1967 book – ''Marketing Management: Analysis, Planning and Control''. It forms the first level of the concept of ''Three Levels of a Product''. Kotler suggested that products can be divided into three levels: core product, actual product and augmented product. The core product is defined as the benefit that the product brings to the customer. The actual product refers to the tangible object and relates to the physical quality and the design. The augmented product consists of the measures taken to help the consumer put the actual product to use. By using a mixture of the three levels of product in research a ...
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The Lego Group
Lego A/S (trade name: The Lego Group) is a Danish toy production company based in Billund, Denmark. It manufactures Lego-brand toys, consisting mostly of interlocking plastic bricks. The Lego Group has also built several amusement parks around the world, each known as Legoland, and operates numerous retail stores. The company was founded on August 10, 1932, by Ole Kirk Christiansen. The name ''Lego'' is derived from the Danish words , meaning "play well". In the first half of 2015, The Lego Group became the world's largest toy company by revenue, with sales amounting to , surpassing Mattel, which had in sales. History The Lego company was founded in 1932 by Ole Kirk Christiansen, a carpenter whose primary business of producing household goods had suffered due to the Great Depression. Initially producing wooden toys, the company later developed a system of interlocking bricks. Manufacturing of plastic Lego bricks began in Denmark in 1947. After a fire in the woodworking ...
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Winnie The Pooh
Winnie-the-Pooh, also called Pooh Bear and Pooh, is a fictional Anthropomorphism, anthropomorphic teddy bear created by English author A. A. Milne and English illustrator E. H. Shepard. The first collection of stories about the character was the book ''Winnie-the-Pooh (book), Winnie-the-Pooh'' (1926), and this was followed by ''The House at Pooh Corner'' (1928). Milne also included a poem about the bear in the children's verse book ''When We Were Very Young'' (1924) and many more in ''Now We Are Six'' (1927). All four volumes were illustrated by E. H. Shepard. The Pooh stories have been translated into many languages, including Alexander Lenard's Latin translation, , which was first published in 1958, and, in 1960, became the only Latin book ever to have been featured on The New York Times Best Seller list, ''The New York Times'' Best Seller list. In 1961, The Walt Disney Company, Walt Disney Productions licensed certain film and other rights of Milne's Winnie-the-Pooh sto ...
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Lego Trains
Lego Trains is a product range and theme of the construction toy Lego, which incorporates buildable train sets. The Lego Trains theme became a sub-theme of Lego City in 2006. Products in the range have included locomotives, tracks, rolling stock, stations, signal boxes, and other track-side buildings and accessories. The theme is popular among adult fans, as well as children, and has spawned international associations and conventions. The train system is sometimes referred to as 'L-gauge' among Lego fans, in reference to traditional model railway scales. Lego trains use a nominal gauge of , based on 5-stud track centerlines gauge, corresponding with a circa 1:38 scale. Development The design of Lego trains has developed substantially, with several different systems introduced, with varying degrees of cross-compatibility. The Blue Era (1966-80) Lego trains were first introduced in 1966 with Lego set number 080. The train sets used blue rails, and the first train sets were ...
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