Dual-coding Theories
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Dual-coding Theories
Dual-coding theory, a theory of cognition, was hypothesized by Allan Paivio of the University of Western Ontario in 1971. In developing this theory, Paivio used the idea that the formation of mental images aids learning. According to Paivio, there are two ways a person could expand on learned material: verbal associations and imagery. Dual-coding theory postulates that both sensory imagery and verbal information is used to represent information. Imagery and verbal information are processed differently and along distinct channels in the human mind, creating separate representations for information processed in each channel. The mental codes corresponding to these representations are used to organize incoming information that can be acted upon, stored, and retrieved for subsequent use. Both imagery and verbal codes can be used when recalling information. For example, say a person has stored the stimulus concept "dog" as both the word 'dog' and as the image (appearance, sound, smell, an ...
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Allan Paivio
Allan Urho Paivio (March 29, 1925 – June 19, 2016) was a professor of psychology at the University of Western Ontario and former bodybuilder. He earned his Ph.D. from McGill University in 1959 and taught at the University of Western Ontario from 1963 until his retirement. Early life and family Paivio was born in Thunder Bay, Ontario as the son of Aku Päiviö and Ida Hänninen. His father was a Finnish Canadian journalist, poet and socialist. Paivio's brother Jules Päiviö was an architect and professor. He was the last surviving member of the Mackenzie–Papineau Battalion fighting in the Spanish Civil War. Bodybuilding Paivio was a successful bodybuilder. In 1948, Allan Paivio won the title of "Mr. Canada" in a competition established by the International Federation of BodyBuilders. In a 1948 article in the ''YOUR PHYSIQUE'' magazine, Pavio is described as a well known athlete, bodybuilder, gymnast and physical culturist. A photograph of Paivio from 1948's Mr. Canada w ...
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Multimedia Learning
E-learning theory describes the cognitive science principles of effective multimedia learning using electronic educational technology. Multimedia instructional design principles Beginning with cognitive load theory as their motivating scientific premise, researchers such as Richard E. Mayer, John Sweller, and Roxana Moreno established within the scientific literature a set of multimedia instructional design principles that promote effective learning. Many of these principles have been "field tested" in everyday learning settings and found to be effective there as well. The majority of this body of research has been performed using university students given relatively short lessons on technical concepts with which they held low prior knowledge. However, David Roberts has tested the method with students in nine social science disciplines including sociology, politics and business studies. His longitudinal research programme over 3 years established a clear improvement in levels of ...
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Common Coding Theory
Common coding theory is a cognitive psychology theory describing how perceptual representations (e.g. of things we can see and hear) and motor representations (e.g. of hand actions) are linked. The theory claims that there is a shared representation (a common code) for both perception and action. More important, seeing an event activates the action associated with that event, and performing an action activates the associated perceptual event. The idea of direct perception-action links originates in the work of the American psychologist William James and more recently, American neurophysiologist and Nobel prize winner Roger Sperry. Sperry argued that the perception–action cycle is the fundamental logic of the nervous system. Perception and action processes are functionally intertwined: perception is a means to action and action is a means to perception. Indeed, the vertebrate brain has evolved for governing motor activity with the basic function to transform sensory patterns in ...
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Gordon H
Gordon may refer to: People * Gordon (given name), a masculine given name, including list of persons and fictional characters * Gordon (surname), the surname * Gordon (slave), escaped to a Union Army camp during the U.S. Civil War * Clan Gordon, aka the House of Gordon, a Scottish clan Education * Gordon State College, a public college in Barnesville, Georgia * Gordon College (Massachusetts), a Christian college in Wenham, Massachusetts * Gordon College (Pakistan), a Christian college in Rawalpindi, Pakistan * Gordon College (Philippines), a public university in Subic, Zambales * Gordon College of Education, a public college in Haifa, Israel Places Australia *Gordon, Australian Capital Territory *Gordon, New South Wales * Gordon, South Australia *Gordon, Victoria *Gordon River, Tasmania *Gordon River (Western Australia) Canada *Gordon Parish, New Brunswick *Gordon/Barrie Island, municipality in Ontario *Gordon River (Chochocouane River), a river in Quebec Scotland *Gordon ( ...
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John Robert Anderson (psychologist)
John Robert Anderson (born August 27, 1947) is a Canadian-born American psychologist. He is currently professor of Psychology and Computer Science at Carnegie Mellon University. Biography Anderson obtained a B.A. from the University of British Columbia in 1968, and a Ph.D. in Psychology from Stanford in 1972. He became an assistant professor at Yale in 1972. He moved to the University of Michigan in 1973 as a Junior Fellow (and married Lynne Reder who was a graduate student there) and returned to Yale in 1976 with tenure. He was promoted to full professor at Yale in 1977 but moved to Carnegie Mellon University in 1978. From 1988 to 1989, he served as president of the Cognitive Science Society. He was elected to the American Academy of Arts and Sciences and the National Academy of Sciences and has received a series of awards: * 1968: Governor General's Gold Medal: Graduated as top student in Arts and Sciences at University of British Columbia * 1978: Early Career Award of the ...
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Positron Emission Tomography
Positron emission tomography (PET) is a functional imaging technique that uses radioactive substances known as radiotracers to visualize and measure changes in Metabolism, metabolic processes, and in other physiological activities including blood flow, regional chemical composition, and absorption. Different tracers are used for various imaging purposes, depending on the target process within the body. For example, 18F-FDG, -FDG is commonly used to detect cancer, Sodium fluoride#Medical imaging, NaF is widely used for detecting bone formation, and Isotopes of oxygen#Oxygen-15, oxygen-15 is sometimes used to measure blood flow. PET is a common medical imaging, imaging technique, a Scintigraphy#Process, medical scintillography technique used in nuclear medicine. A radiopharmaceutical, radiopharmaceutical — a radioisotope attached to a drug — is injected into the body as a radioactive tracer, tracer. When the radiopharmaceutical undergoes beta plus decay, a positron is ...
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Event-related Potential
An event-related potential (ERP) is the measured brain response that is the direct result of a specific sense, sensory, cognition, cognitive, or motor system, motor event. More formally, it is any stereotyped electrophysiology, electrophysiological response to a stimulus. The study of the brain in this way provides a Invasiveness of surgical procedures, noninvasive means of evaluating brain functioning. ERPs are measured by means of electroencephalography (EEG). The magnetoencephalography (MEG) equivalent of ERP is the ERF, or event-related field. Evoked potentials and induced potentials are subtypes of ERPs. History With the discovery of the electroencephalogram (EEG) in 1924, Hans Berger revealed that one could measure the electrical activity of the human brain by placing electrodes on the scalp and amplifying the signal. Changes in voltage can then be plotted over a period of time. He observed that the voltages could be influenced by external events that stimulated the sens ...
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Cerebral Blood Flow
Cerebral circulation is the movement of blood through a network of cerebral arteries and veins supplying the brain. The rate of cerebral blood flow in an adult human is typically 750 milliliters per minute, or about 15% of cardiac output. Arteries deliver oxygenated blood, glucose and other nutrients to the brain. Veins carry "used or spent" blood back to the heart, to remove carbon dioxide, lactic acid, and other metabolic products. Because the brain would quickly suffer damage from any stoppage in blood supply, the cerebral circulatory system has safeguards including autoregulation of the blood vessels. The failure of these safeguards may result in a stroke. The volume of blood in circulation is called the cerebral blood flow. Sudden intense accelerations change the gravitational forces perceived by bodies and can severely impair cerebral circulation and normal functions to the point of becoming serious life-threatening conditions. The following description is based on ideali ...
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Functional Magnetic Resonance Imaging
Functional magnetic resonance imaging or functional MRI (fMRI) measures brain activity by detecting changes associated with blood flow. This technique relies on the fact that cerebral blood flow and neuronal activation are coupled. When an area of the brain is in use, blood flow to that region also increases. The primary form of fMRI uses the blood-oxygen-level dependent (BOLD) contrast, discovered by Seiji Ogawa in 1990. This is a type of specialized brain and body scan used to map neuron, neural activity in the brain or spinal cord of humans or other animals by imaging the change in blood flow (hemodynamic response) related to energy use by brain cells. Since the early 1990s, fMRI has come to dominate brain mapping research because it does not involve the use of injections, surgery, the ingestion of substances, or exposure to ionizing radiation. This measure is frequently corrupted by noise from various sources; hence, statistical procedures are used to extract the underlying si ...
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Human Performance Technology
Human performance technology (HPT), also known as human performance improvement (HPI), or human performance assessment (HPA), is a field of study related to process improvement methodologies such as organization development, motivation, instructional technology, human factors, learning, performance support systems, knowledge management, and training. It is focused on improving performance at the societal, organizational, process, and individual performer levels. HPT "uses a wide range of interventions that are drawn from many other disciplines, including total quality management, process improvement, behavioral psychology, instructional systems design, organizational development, and human resources management" (ISPI, 2007). It stresses a rigorous analysis of requirements at the societal, organizational process and individual levels as appropriate to identify the causes for performance gaps, provide appropriate interventions to improve and sustain performance, and finally to evaluat ...
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