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Dmexco
The DMEXCO (pronounced D-M-EXCO / Digital Marketing Expo & Conference) is an annual trade fair for digital marketing and advertising. The largest congress trade fair for the digital industry in Europe has been held in Cologne, Germany since 2009. From 2000 to 2008, DMEXCO's predecessor was the online-marketing-duesseldorf (OMD) trade fair. The trade fair covers marketing methods such as online marketing, targeting, tracking, digital content (video and audio advertising), social media marketing, mobile marketing, performance-based marketing, affiliate marketing, e-mail marketing, search engine marketing and In-game advertising as well as topics like virtual and augmented reality, connectivity and the Internet of Things. Marketers, agencies ( media agencies, media planning agencies, advertising agencies, full-service agencies) and technology service providers have the opportunity to present their products and services at the fair. DMEXCO is organized by Koelnmesse, the ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Koelnmesse
Koelnmesse GmbH (''Cologne Trade Fair'') is an international trade fair and exhibition center located in Cologne, North Rhine-Westphalia, Germany. With around 80 trade fairs and over 2,000 conferences annually, Koelnmesse is one of the country's largest trade fair organisers and with 284,000 m² exhibition floor area the third largest by area. The Cologne Trade Fair ground was founded in 1922. Until 2005, the trade fair was based in the historic Rheinhallen, and since then moved into new premises next to them. The old Fair Tower Cologne (''Messeturm Köln'') is a landmark building from 1928 and features a tower restaurant on the top floor. Since 2018, the fair has been undergoing the greatest renovation works in its history. They are expected to last until 2030 and cost €600 million. Two thirds of that amount will be spent renovating the seven southern halls, dating from the 1970s. Trade fairs The following trade fairs, among others, are held in Cologne: * Anuga, the world ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Search Engine Marketing
Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click (PPC) listings and increase the Call to action (CTA) on the website. Market In 2007, U.S. advertisers spent US $24.6 billion on search engine marketing. In Q2 2015, Google (73.7%) and the Yahoo/Bing (26.3%) partnership accounted for almost 100% of U.S. search engine spend. As of 2006, SEM was growing much faster than traditional advertising and even other channels of online marketing. Managing search campaigns is either done directly with the SEM vendor or through an SEM tool provider. It may also be self-serve or through an advertising agency. As of October 2016, Google l ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Fair
A fair (archaic: faire or fayre) is a gathering of people for a variety of entertainment or commercial activities. Fairs are typically temporary with scheduled times lasting from an afternoon to several weeks. Types Variations of fairs include: * Art fairs, including art exhibitions and arts festivals * County fair (USA) or county show (UK), a public agricultural show exhibiting the equipment, animals, sports and recreation associated with agriculture and animal husbandry. * Festival, an event ordinarily coordinated with a theme e.g. music, art, season, tradition, history, ethnicity, religion, or a national holiday. * Health fair, an event designed for outreach to provide basic preventive medicine and medical screening * Historical reenactments, including Renaissance fairs and Dickens fairs * Horse fair, an event where people buy and sell horses. * Job fair, event in which employers, recruiters, and schools give information to potential employees. * Regional or state ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Service Provider
A service provider (SP) is an organization that provides services, such as consulting, legal, real estate, communications, storage, and processing services, to other organizations. Although a service provider can be a sub-unit of the organization that it serves, it is usually a third-party or outsourced supplier. Examples include telecommunications service providers (TSPs), application service providers (ASPs), storage service providers (SSPs), and internet service providers (ISPs). A more traditional term is service bureau. IT professionals sometimes differentiate between service providers by categorizing them as type I, II, or III. The three service types are recognized by the IT industry although specifically defined by ITIL and the U.S. Telecommunications Act of 1996. *Type I: internal service provider *Type II: shared service provider *Type III: external service provider Type III SPs provide IT services to external customers and subsequently can be referred to as external ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Agency
An advertising agency, often referred to as a creative agency or an ad agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients. An ad agency is generally independent of the client; it may be an internal department or agency that provides an outside point of view to the effort of selling the client's products or services, or an outside firm. An agency can also handle overall marketing and branding strategies promotions for its clients, which may include sales as well. Typical ad agency clients include businesses and corporations, non-profit organizations and private agencies. Agencies may be hired to produce television advertisements, radio advertisements, online advertising, out-of-home advertising, mobile marketing, and AR advertising, as part of an advertising campaign. History The first acknowledged advertising agency was William Taylor in 1786. Another early agency, started by ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Media Planning
Media planning is generally outsourced and entails sourcing and selecting optimal media platforms for a client's brand or product to use. The goal of media planning is to determine the best combination of media to achieve the clients objectives. In the process of planning, the media planner needs to answer questions such as: * How many of the audience can be reached through the various media? * On which media (and ad vehicles) should the ads be placed? * How frequently should the ads be placed? * How much money should be spent on each medium? Choosing which media or type of advertising to use can be challenging for small firms with limited budgets and know-how. Large-market television and newspapers are often too expensive for a company that services only a small area (although local newspapers can be used). Magazines, unless local, usually cover too much territory to be cost-efficient for a small firm, although some national publications offer regional or city editions. Since ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Media Agencies
Media agencies advise companies on how and where to advertise, and on how to present a positive picture of themselves to the public. Primary services include advertising, public relations and other forms of media management. Media agencies were first launched with their main focus being the transaction of media space more efficiently than the mainstream advertising agencies, which had previously managed the process of media buying. A media agency ensures that a marketing message appeals to consumers, appears in the right place, at the right time and that the advertiser pays the best possible price. There are cases, mainly within the large conglomerates, where both media and creative agencies are housed under one roof, however their P&L usually remains separate. Categories Media buying Media Buyers, or practitioners in media, are the people who liaise with publishers from various media titles. They are equipped to advise and negotiate targeted media inventory dependent of the b ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Institution
Institutions are humanly devised structures of rules and norms that shape and constrain individual behavior. All definitions of institutions generally entail that there is a level of persistence and continuity. Laws, rules, social conventions and norms are all examples of institutions. Institutions vary in their level of formality and informality. Institutions are a principal object of study in social sciences such as political science, anthropology, economics, and sociology (the latter described by Émile Durkheim as the "science of institutions, their genesis and their functioning"). Primary or meta-institutions are institutions such as the family or money that are broad enough to encompass sets of related institutions. Institutions are also a central concern for law, the formal mechanism for political rule-making and enforcement. Historians study and document the founding, growth, decay and development of institutions as part of political, economic and cultural history. De ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketers
Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns; attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or with people believed to influence the buying habits of others; agreements with retailers, wholesale distributors, or resellers; and attempts to create awareness of, loyalty to, and positive feelings about a brand. Marketing is typically done by the seller, typically a retailer or manufacturer. Sometimes tasks are contracted to a dedicated marketing firm or advertising agency. More rarely, a trade association or government agency (such as the Agricultural Marketing Service) ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Internet Of Things
The Internet of things (IoT) describes physical objects (or groups of such objects) with sensors, processing ability, software and other technologies that connect and exchange data with other devices and systems over the Internet or other communications networks. Internet of things has been considered a misnomer because devices do not need to be connected to the public internet, they only need to be connected to a network and be individually addressable. The field has evolved due to the convergence of multiple technologies, including ubiquitous computing, commodity sensors, increasingly powerful embedded systems, as well as machine learning.Hu, J.; Niu, H.; Carrasco, J.; Lennox, B.; Arvin, F.,Fault-tolerant cooperative navigation of networked UAV swarms for forest fire monitoring Aerospace Science and Technology, 2022. Traditional fields of embedded systems, wireless sensor networks, control systems, automation (including home and building automation), independently ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Connectivity (media)
Connectivity refers broadly to social connections forged through mediated communications systems. That is, 'since the arrival of the World Wide Web and the spread of mobile communications, mediated connectivity has been quietly normalized as central to a consolidating ‘global imaginary’ One aspect of this is the ability of the social media to accumulate economic capital from the users' connections and activities on social media platforms by using certain mechanisms in their architecture. According to several scholars ( van Dijck and Poell) "it is a key element of social media logic, having a material and metaphorical importance in social media culture".This concept originates from the technological term of "connectivity" but its application to the media field has acquired additional social and cultural implications. The increasing role of social media in everyday life serves as the basis of such connectivity in the 21st century. It shows the interrelations between the users activ ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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