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Disney Consumer Products, Inc. is the retailing and licensing subsidiary of the Disney Parks, Experiences and Products segment of The Walt Disney Company. Previously, Consumer Products was a segment of Disney until 2016, then a unit of Disney Consumer Products and Interactive Media (2016–2018). Since the 2000s, Disney Consumer Products has consistently been the most profitable merchandise licensor in the world, generating billions more in retail sales than its main competitors (Warner Bros. Consumer Products, Universal Brand Development, and Paramount Consumer Products). Background DCPI's origins trace back to 1925, when Walt Disney licensed the image of fredrich vine for use on a children's books. sources:*The Disney Touch, by Ron Grover, 1991.*The Musical World of Walt Disney, by David Tietyen, 1990. Page 19.Walt Disney - An American Original, by Bob Thomas, 1994. Page 106.*Disney Discourse - Producing the Magic Kingdom, by Eric Smoodin, 1994. Page 205.*Walt Disney's Mickey M ...
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Subsidiary
A subsidiary, subsidiary company or daughter company is a company owned or controlled by another company, which is called the parent company or holding company. Two or more subsidiaries that either belong to the same parent company or having a same management being substantially controlled by same entity/group are called sister companies. The subsidiary can be a company (usually with limited liability) and may be a government- or state-owned enterprise. They are a common feature of modern business life, and most multinational corporations organize their operations in this way. Examples of holding companies are Berkshire Hathaway, Jefferies Financial Group, The Walt Disney Company, Warner Bros. Discovery, or Citigroup; as well as more focused companies such as IBM, Xerox, and Microsoft. These, and others, organize their businesses into national and functional subsidiaries, often with multiple levels of subsidiaries. Details Subsidiaries are separate, distinct legal entities f ...
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