|
Directline Holidays
Directline-Holidays was a trading name of Holidayline (UK) Ltd until the brand and website was sold to Broadway Travel in September 2013. It specialises in selling cheap package holidays, flights and hotels. An independent and privately owned UK travel agent, it has been an early adopter and advocate of new media. Launched in 1993, directline holidays was among a handful of holiday companies advertising on television text services. In 2000 its first website directlineholidays.com was launched, advertising with bid-for-position search engine pioneers espotting (now miva) and goto (now Yahoo! Search Marketing). In 2001 the entirety of the company's marketing budget was spent with online bid-for-position companies, including the newly created Google Adwords. By 2003 the company changed its website address to directline-holidays.co.uk and was already advertising with every major PPC (pay per click) network including adwords and Overture (now Yahoo! Search Marketing). directline ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Private Company
A privately held company (or simply a private company) is a company whose shares and related rights or obligations are not offered for public subscription or publicly negotiated in the respective listed markets, but rather the company's stock is offered, owned, traded, exchanged privately, or Over-the-counter (finance), over-the-counter. In the case of a closed corporation, there are a relatively small number of shareholders or company members. Related terms are closely-held corporation, unquoted company, and unlisted company. Though less visible than their public company, publicly traded counterparts, private companies have major importance in the world's economy. In 2008, the 441 list of largest private non-governmental companies by revenue, largest private companies in the United States accounted for ($1.8 trillion) in revenues and employed 6.2 million people, according to ''Forbes''. In 2005, using a substantially smaller pool size (22.7%) for comparison, the 339 companies on ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Google Adwords
Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search (the Google Search Network) and on non-search websites, mobile apps, and videos. Services are offered under a pay-per-click (PPC) pricing model. Google Ads is the main source of revenue for Alphabet Inc, contributing US$168.6 billion in 2020. History Google launched AdWords in 2000. Initially, AdWords advertisers paid for the service monthly, and Google would set up and manage their campaigns. Google soon introduced the AdWords self-service portal to accommodate small businesses and those who wanted to manage their own campaigns. In 2005, Google started a campaign management service known as 'Jumpstart'. The AdWords system was initially implemented on top of the MySQL database engine. After the sys ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Travel And Holiday Companies Of The United Kingdom
Travel is the movement of people between distant geographical locations. Travel can be done by foot, bicycle, automobile, train, boat, bus, airplane, ship or other means, with or without luggage, and can be one way or round trip. Travel can also include relatively short stays between successive movements, as in the case of tourism. Etymology The origin of the word "travel" is most likely lost to history. The term "travel" may originate from the Old French word ''travail'', which means 'work'. According to the Merriam-Webster dictionary, the first known use of the word ''travel'' was in the 14th century. It also states that the word comes from Middle English , (which means to torment, labor, strive, journey) and earlier from Old French (which means to work strenuously, toil). In English, people still occasionally use the words , which means struggle. According to Simon Winchester in his book ''The Best Travelers' Tales (2004)'', the words ''travel'' and ''travail'' bot ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Hotel And Leisure Companies Of The United Kingdom
A hotel is an establishment that provides paid lodging on a short-term basis. Facilities provided inside a hotel room may range from a modest-quality mattress in a small room to large suites with bigger, higher-quality beds, a dresser, a refrigerator and other kitchen facilities, upholstered chairs, a flat screen television, and en-suite bathrooms. Small, lower-priced hotels may offer only the most basic guest services and facilities. Larger, higher-priced hotels may provide additional guest facilities such as a swimming pool, business centre (with computers, printers, and other office equipment), childcare, conference and event facilities, tennis or basketball courts, gymnasium, restaurants, day spa, and social function services. Hotel rooms are usually numbered (or named in some smaller hotels and B&Bs) to allow guests to identify their room. Some boutique, high-end hotels have custom decorated rooms. Some hotels offer meals as part of a room and board arrangement. In Jap ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Microsoft AdCenter
Microsoft Advertising (formerly Bing Ads, Microsoft adCenter and MSN adCenter) is a service that provides pay per click advertising on the Bing, Yahoo!, and DuckDuckGo search engines. In 2021, Microsoft Advertising surpassed US$10 billion in annual revenue. History Microsoft was the last of the "big three" search engines (which also includes Google and Yahoo!) to develop its own system for delivering pay per click (PPC) ads. Until the beginning of 2006, all of the ads displayed on the MSN Search engine were supplied by Overture (and later Yahoo!). MSN collected a portion of the ad revenue in return for displaying Yahoo!'s ads on its search engine. As search marketing grew, Microsoft began developing its own system, MSN adCenter, for selling PPC advertisements directly to advertisers. As the system was phased in, MSN Search (now Bing) showed Yahoo! and adCenter advertising in its search results. Microsoft effort to create AdCenter was led by Tarek Najm, then general manager of t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Pay-per-call Advertising
Pay-per-call (PPCall, also called cost-per-call) is an advertising model which allows companies to advertise on TV and literally pay for each call generated from each TV commercial aired based on a performance model and agreed upon cost per call. The Pay Per Call model allows companies to avoid expensive cash media spends for TV and radio, in favor of only paying for qualified calls. A Qualified Call is a pre-determined and agreed upon item and generally is measured in call length duration or obtaining a minimum number of data points from a call (i.e. Caller name, email, and phone number). Pay Per Call service providers has established networks to place media on TV nationally, locally, and regionally. Those seeking to advertise on TV using Pay-Per-Call strategies generally need to provide a deposit against future leads (a typical deposit is $15K to $20K for a national media buy). The popularity of Pay Per Call TV campaigns continues to grow. Typical TV commercials for this approach ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Adwords
Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search (the Google Search Network) and on non-search websites, mobile apps, and videos. Services are offered under a pay-per-click (PPC) pricing model. Google Ads is the main source of revenue for Alphabet Inc, contributing US$168.6 billion in 2020. History Google launched AdWords in 2000. Initially, AdWords advertisers paid for the service monthly, and Google would set up and manage their campaigns. Google soon introduced the AdWords self-service portal to accommodate small businesses and those who wanted to manage their own campaigns. In 2005, Google started a campaign management service known as 'Jumpstart'. The AdWords system was initially implemented on top of the MySQL database engine. After the sy ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Pay Per Click
Pay-per-click (PPC) is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher (typically a search engine, website owner, or a network of websites) when the ad is clicked. Pay-per-click is usually associated with first-tier search engines (such as Google Ads, Amazon Advertising, and Microsoft Advertising formerly Bing Ads). With search engines, advertisers typically bid on keyword phrases relevant to their target market and pay when ads (text-based search ads or shopping ads that are a combination of images and text) are clicked. In contrast, content sites commonly charge a fixed price per click rather than use a bidding system. PPC display advertisements, also known as banner ads, are shown on web sites with related content that have agreed to show ads and are typically not pay-per-click advertising, but instead usually charge on a cost per thousand impressions ( CPM). Social networks such as Facebook, Instagram, LinkedIn, Reddit, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Yahoo! Search Marketing
Yahoo! Native (formerly known as Yahoo! Advertising, Yahoo! Search Marketing and Yahoo! Gemini) is a native "Pay per click" Internet advertising service provided by Yahoo. Yahoo began offering this service after acquiring Overture Services, Inc.'' The current offering of Yahoo Native launched in 2014 as Yahoo! Gemini. It handles advertising for both Yahoo and AOL properties, as well as other media outlets. History GoTo and Overture GoTo (not to be confused with Go.com or Go2Net) was an Idealab spin off and was the first company to successfully provide a pay-for-placement search service.GoTo Going Strong'', Danny Sullivan, The Search Engine Report, July 1, 1998 Jeff Pelline, CNET News.com, February 19, 1998''Who Will GoTo.com?'', Ken Glaser, OnlinePress.com ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Croydon
Croydon is a large town in south London, England, south of Charing Cross. Part of the London Borough of Croydon, a local government district of Greater London. It is one of the largest commercial districts in Greater London, with an extensive shopping district and night-time economy. The entire town had a population of 192,064 as of 2011, whilst the wider borough had a population of 384,837. Historically an ancient parish in the Wallington hundred of Surrey, at the time of the Norman conquest of England Croydon had a church, a mill, and around 365 inhabitants, as recorded in the Domesday Book of 1086. Croydon expanded in the Middle Ages as a market town and a centre for charcoal production, leather tanning and brewing. The Surrey Iron Railway from Croydon to Wandsworth opened in 1803 and was an early public railway. Later 19th century railway building facilitated Croydon's growth as a commuter town for London. By the early 20th century, Croydon was an important industria ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Television
Television, sometimes shortened to TV, is a telecommunication medium for transmitting moving images and sound. The term can refer to a television set, or the medium of television transmission. Television is a mass medium for advertising, entertainment, news, and sports. Television became available in crude experimental forms in the late 1920s, but only after several years of further development was the new technology marketed to consumers. After World War II, an improved form of black-and-white television broadcasting became popular in the United Kingdom and the United States, and television sets became commonplace in homes, businesses, and institutions. During the 1950s, television was the primary medium for influencing public opinion.Diggs-Brown, Barbara (2011''Strategic Public Relations: Audience Focused Practice''p. 48 In the mid-1960s, color broadcasting was introduced in the U.S. and most other developed countries. The availability of various types of archival st ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
.png "Click for more on -> Yahoo! Search Marketing"){kind=logo}
