Dieter Zetsche
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Dieter Zetsche
Dieter Zetsche (; born on 5 May 1953) is a German engineer and business executive. He is the chairman of TUI AG. He was the chairman of the board of management of Daimler AG and head of Mercedes-Benz until 22 May 2019, a role he had held since 2006, in addition to being a member of the company's board since 1998. Early life and education Zetsche was born while his father, Herbert Zetsche, a civil engineer, was temporarily in Turkey for a dam construction project. The family returned to Germany in 1956. He attended school in Oberursel (near Frankfurt am Main) and studied electrical engineering from 1971 to 1976 at the University of Karlsruhe; he graduated as an engineer. He completed his doctorate in engineering in 1982 at the University of Paderborn. Career Daimler Zetsche joined the research department of Daimler-Benz in 1976, and became assistant development manager at the Vehicles business unit in 1981. He became a member of Daimler Chrysler's board of management in 1998 and s ...
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Istanbul
Istanbul ( , ; tr, İstanbul ), formerly known as Constantinople ( grc-gre, Κωνσταντινούπολις; la, Constantinopolis), is the List of largest cities and towns in Turkey, largest city in Turkey, serving as the country's economic, cultural and historic hub. The city straddles the Bosporus strait, lying in both Europe and Asia, and has a population of over 15 million residents, comprising 19% of the population of Turkey. Istanbul is the list of European cities by population within city limits, most populous European city, and the world's List of largest cities, 15th-largest city. The city was founded as Byzantium ( grc-gre, Βυζάντιον, ) in the 7th century BCE by Ancient Greece, Greek settlers from Megara. In 330 CE, the Roman emperor Constantine the Great made it his imperial capital, renaming it first as New Rome ( grc-gre, Νέα Ῥώμη, ; la, Nova Roma) and then as Constantinople () after himself. The city grew in size and influence, eventually becom ...
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Financial Times
The ''Financial Times'' (''FT'') is a British daily newspaper printed in broadsheet and published digitally that focuses on business and economic current affairs. Based in London, England, the paper is owned by a Japanese holding company, Nikkei, with core editorial offices across Britain, the United States and continental Europe. In July 2015, Pearson sold the publication to Nikkei for £844 million (US$1.32 billion) after owning it since 1957. In 2019, it reported one million paying subscriptions, three-quarters of which were digital subscriptions. The newspaper has a prominent focus on financial journalism and economic analysis over generalist reporting, drawing both criticism and acclaim. The daily sponsors an annual book award and publishes a " Person of the Year" feature. The paper was founded in January 1888 as the ''London Financial Guide'' before rebranding a month later as the ''Financial Times''. It was first circulated around metropolitan London by James Sherid ...
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Aldi
Aldi (stylised as ALDI) is the common company brand name of two German multinational family-owned discount supermarket chains operating over 10,000 stores in 20 countries. The chain was founded by brothers Karl and Theo Albrecht in 1946, when they took over their mother's store in Essen. The business was split into two separate groups in 1960, that later became Aldi Nord, headquartered in Essen, and Aldi Süd, headquartered in Mülheim. In 1962, they introduced the name Aldi (a syllabic abbreviation for Albrecht Diskont), which is pronounced . In Germany, Aldi Nord and Aldi Süd have been financially and legally separate since 1966, although both divisions' names may appear as if they were a single enterprise with certain store brands or when negotiating with contractor companies. The formal business name of Aldi Nord is Aldi Einkauf GmbH & Co., while the formal business name of Aldi Süd is ALDI SÜD Dienstleistungs-SE & Co. Each company is owned and operated independently, ...
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TUI Group
TUI Group is a German leisure, travel and tourism company. TUI is an acronym for ''Touristik Union International'' ("Tourism Union International"). TUI AG was known as Preussag AG until 1997 when the company changed its activities from mining to tourism. It is headquartered in Hanover, Germany. It fully or partially owns several travel agencies, hotel chains, cruise lines and retail shops as well as five European airlines. The group owns the largest holiday aeroplane fleet in Europe and holds multiple European tour operators. It is trading as TUI AG jointly listed on the Frankfurt Stock Exchange and the London Stock Exchange as a constituent of the FTSE 250 Index. History The origins of the company lie in the industrial and transportation company Preussag AG, which was originally formed as a German mining company. It was incorporated on 9 October 1923, as ''Preußische Bergwerks- und Hütten-Aktiengesellschaft'' (Prussian Mine and Foundry Company). In 1927 it was merged with ...
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Crash Test
A crash test is a form of destructive testing usually performed in order to ensure safe design standards in crashworthiness and crash compatibility for various modes of transportation (see automobile safety) or related systems and components. Types * Frontal-impact tests: which is what most people initially think of when asked about a crash test. Vehicles usually impact a solid concrete wall at a specified speed, but these can also be vehicle impacting vehicle tests. SUVs have been singled out in these tests for a while, due to the high ride-height that they often have. * Moderate Overlap tests: in which only part of the front of the car impacts with a barrier (vehicle). These are important, as impact forces (approximately) remain the same as with a frontal impact test, but a smaller fraction of the car is required to absorb all of the force. These tests are often realized by cars turning into oncoming traffic. This type of testing is done by the U.S.A. Insurance Insti ...
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Chrysler Pacifica
Chrysler Pacifica is a nameplate used by Chrysler for a variety of vehicles. The name was first used on a luxury minivan concept vehicle in 1999, and later a crossover concept in 2002. From 2004 to 2008, it was used on a mid-size crossover, and since the 2017 model year, it has been used as the Town & Country minivan's replacement. Vehicles using the nameplate are: * Chrysler Pacifica concept (1999), concept minivan * Chrysler Pacifica concept (2002), concept crossover * Chrysler Pacifica (crossover) (2004–2008), production version of the 2002 concept * Chrysler Pacifica (minivan) (2017–present), Chrysler Town & Country replacement File:Chrysler Pacifica red.jpg, 2004–2008 Chrysler Pacifica (CS) File:2020 Chrysler Pacifica Touring-L in Bright White, front left.jpg, 2017–present Chrysler Pacifica (RU) The Chrysler Pacifica is a minivan produced by the Chrysler division of Stellantis. It is unrelated to the discontinued crossover and concept vehicles by the sam ...
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Dodge Caravan
The Dodge Caravan (and the long-wheelbase Dodge Grand Caravan) is a series of minivans that was manufactured by Chrysler from the 1984 to 2020 model years. The Dodge version of the Chrysler minivans, the Caravan was marketed as both a passenger van and a cargo van (the only version of the model line offered in the latter configuration). For 1987, a long-wheelbase Dodge Grand Caravan was introduced (becoming the sole version of the model line from 2008 onward). Produced in five generations across 36 model years, Dodge Caravan is the second longest-lived Dodge nameplate (exceeded only by the Dodge Charger). Initially marketed as the Dodge counterpart of the Plymouth Voyager, the Caravan was later slotted between the Voyager and the Chrysler Town & Country, eventually serving as the lowest-price Chrysler minivan, slotted below the Chrysler Pacifica. Sold primarily in the United States and Canada, the Dodge Caravan was also marketed in Europe and other international markets under the ...
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Jeep Liberty
The Jeep Liberty is a four door unibody compact SUV four-door manufactured and marketed by Jeep for model years 2002–2012 over two generations, internally designed the KJ (2002-2007) and KK (2008-2012), respectively. Both generations were marketed globally, including as the Jeep Cherokee outside North America. Introduced as a replacement for the Cherokee (XJ), the Liberty was priced between the Wrangler and Grand Cherokee and was the smallest of the 4-door Jeep SUVs until the car based 4-door Compass and Patriot arrived for 2007. Both generations were assembled at the Toledo North Assembly Plant in the United States and other countries including Egypt and Venezuela. The KK generation was manufactured alongside the closely related Dodge Nitro. Production ended in August, 2012. The Liberty was superseded by the Jeep Cherokee. First generation KJ (2002–2007) Inspired by styling from the ''Dakar'' and ''Jeepster'' concept vehicles, the Liberty replaced the discontinued ...
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Advertising Campaign
An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and concepts into one large media base. Advertising campaigns utilize diverse media channels over a particular time frame and target identified audiences. The campaign theme is the central message that will be received in the promotional activities and is the prime focus of the advertising campaign, as it sets the motif for the series of individual advertisements and other marketing communications that will be used. The campaign themes are usually produced with the objective of being used for a significant period but many of them are temporal due to factors like being not effective or market conditions, competition and marketing mix. Advertising campaigns are built to accomplish a particular objective or a set of objectives. Such objectives usua ...
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The Guardian
''The Guardian'' is a British daily newspaper. It was founded in 1821 as ''The Manchester Guardian'', and changed its name in 1959. Along with its sister papers ''The Observer'' and ''The Guardian Weekly'', ''The Guardian'' is part of the Guardian Media Group, owned by the Scott Trust. The trust was created in 1936 to "secure the financial and editorial independence of ''The Guardian'' in perpetuity and to safeguard the journalistic freedom and liberal values of ''The Guardian'' free from commercial or political interference". The trust was converted into a limited company in 2008, with a constitution written so as to maintain for ''The Guardian'' the same protections as were built into the structure of the Scott Trust by its creators. Profits are reinvested in journalism rather than distributed to owners or shareholders. It is considered a newspaper of record in the UK. The editor-in-chief Katharine Viner succeeded Alan Rusbridger in 2015. Since 2018, the paper's main news ...
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Television Advertisement
A television advertisement (also called a television commercial, TV commercial, commercial, spot, television spot, TV spot, advert, television advert, TV advert, television ad, TV ad or simply an ad) is a span of television programming produced and paid for by an organization. It conveys a message promoting, and aiming to market, a product, service or idea. Advertisers and marketers may refer to television commercials as TVCs. Advertising revenue provides a significant portion of the funding for most privately-owned television networks. During the 2010s, the number of commercials has grown steadily, though the length of each commercial has diminished. Advertisements of this type have promoted a wide variety of goods, services, and ideas ever since the early days of the history of television. The viewership of television programming, as measured by companies such as Nielsen Media Research in the United States, or BARB in the UK, is often used as a metric for television advertis ...
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