Devika Bulchandani
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Devika Bulchandani
Devika Bulchandani is the Global CEO of Ogilvy. She is the first Indian-origin person to head the New York-based British advertising agency. She was previously the Global President at the company, and was appointed CEO in September 2022. Early life and education Bulchandani was born in Amritsar, India, and attended Welham Girls' School, the all-girls boarding school in Dehradun. She then pursued English and Psychology at St. Xavier’s College, Mumbai, followed by a Master’s in Communications at the University of Southern California in 1991. Career Bulchandani was the Chief Strategy Officer, and later President, at McCann McCann may refer to: * McCann (surname) * McCann (company), advertising agency * McCann Worldgroup, network of marketing and advertising agencies * Marist College athletic facilities ** McCann Arena ** James J. McCann Baseball Field * McCann Rescu .... She left McCann to join Ogilvy in 2020. In January 2022, she was named Global President at Ogilvy. In S ...
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University Of Southern California
The University of Southern California (USC, SC, or Southern Cal) is a Private university, private research university in Los Angeles, California, United States. Founded in 1880 by Robert M. Widney, it is the oldest private research university in California. The university is composed of one Liberal arts education, liberal arts school, the University of Southern California academics, Dornsife College of Letters, Arts and Sciences, and 22 Undergraduate education, undergraduate, Graduate school, graduate, and professional schools, enrolling roughly 21,000 undergraduate and 28,500 Postgraduate education, post-graduate students from all 50 U.S. states and more than 115 countries. It is also a member of the Association of American Universities, which it joined in 1969. USC is ranked as one of the top universities in the United States and admission to its programs is considered College admissions in the United States, highly selective. USC has graduated more alumni who have gone on to w ...
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Welham Girls' School
Welham Girls' School is a private boarding school for girls located in Dehradun, Uttarakhand, India. History The school was established in 1957. Welham was named after the little Welsh village from where its founder, H.S. Oliphant hailed. A retired English headmistress, Oliphant started Welham Boys' School in 1937. She was struck by The Lawrence School, Sanawar and lack of schools of similar quality for the girls around Dehradun. She acquired a palatial estate called Nasreen adjacent to Welham Boys' School to start a small boarding school for girls. There were no funds, staff, or school buildings. Oliphant recruited another retired English woman, Grace Mary Linnel, to run the boarding school for girls. Linnel became the founder principal of Welham Girls School, which started in 1957. She was later awarded a Padma Shri for her contribution to education of girls. Welham Girls’ High School, as it was known then, established itself as a full-fledged boarding school. From its ...
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Ogilvy (agency)
Ogilvy is a New York City-based British advertising, marketing, and public relations agency. It was founded in 1850 by Edmund Mather as a London-based agency. In 1964, the firm became known as Ogilvy & Mather after merging with a New York City agency that was founded in 1948 by David Ogilvy. The agency is part of the WPP Group global agency network. It provides services in five areas: growth and innovation; advertising, brand and content; public relations and influence; experience; and health. It also operates a strategy division Ogilvy Consulting. History Foundation The agency was founded in London in 1850, when Edmund Charles Mather began an advertising agency on Fleet Street. By the 1860s, Mather had a U.S. branch called Mather & Abbott at 335 Broadway, New York City. After Mather's death in 1886, his son, Harley Lawrence Mather, partnered with Herbert Oakes Crowther, and the London agency became known as Mather & Crowther. The agency pioneered newspaper advertising, ...
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Amritsar
Amritsar (), historically also known as Rāmdāspur and colloquially as ''Ambarsar'', is the second largest city in the Indian state of Punjab, after Ludhiana. It is a major cultural, transportation and economic centre, located in the Majha region of Punjab. The city is the administrative headquarters of the Amritsar district. According to the United Nations, as of 2018, Amritsar is the second-most populous city in Punjab and the most populous metropolitan region in the state with a population of roughly 2 million. Amritsar is the centre of the Amritsar Metropolitan Region. According to the 2011 census, the population of Amritsar was 1,989,961. It is one of the ten Municipal Corporations in the state, and Karamjit Singh Rintu is the current Mayor of the city. The city is situated north-west of Chandigarh, 455 km (283 miles) north-west of New Delhi, and 47 km (29.2 miles) north-east of Lahore, Pakistan, with the Indo-Pak Border (Attari-Wagah) being only away. Am ...
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McCann (company)
McCann, formerly McCann Erickson, is an American global advertising agency network, with offices in 120 countries. McCann is part of McCann Worldgroup, along with several other agencies, including direct digital marketing agency MRM//McCann, experiential marketing agency Momentum Worldwide, healthcare marketing group McCann Health, and public-relations and strategic-communications agency Weber Shandwick. McCann Worldgroup, along with agency networks MullenLowe and FCB, make up The Interpublic Group of Companies (IPG), one of the four large holding companies in the advertising industry. Ad campaigns In 1964, the "Put a Tiger in Your Tank" campaign was developed by McCann Erickson for Esso. Sales soared and the advertising became the talk of the land; ''Time'' magazine declared 1964 to be "The Year of the Tiger" along Madison Avenue. McCann Erickson created Coca-Cola's "It's The Real Thing" slogan and ad campaign, including the 1971 "Hilltop" ad, which featured the " I'd Like ...
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Priya Seth
Priya Seth (born 1975) is an Indian cinematographer, best known for her work in Indian feature films, advertisements, and underwater filming and photography. She is among a handful of women cinematographers currently working in the Indian mainstream cinema. Early life Seth was born in Amritsar, India and was educated at Cathedral and John Connon School and Welham Girls' School, a boarding school in Dehradun. After school, she pursued a degree in economics at St. Xavier's College, Mumbai, and then later went on a six-month film-making course at the New York University Tisch School of the Arts. Career Early career After graduating, Seth got her first job as a Clapper loader, clapper and Focus puller, assistant cameraman on Deepa Mehta, Deepa Mehta's 1998 film ''Earth (1998 film), Earth'', followed by Jane Campion's ''Holy Smoke!'', which was partially filmed in India in 1999. After that, she worked on diverse projects such as music videos and commercials for FMCG brands, befor ...
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Living People
Related categories * :Year of birth missing (living people) / :Year of birth unknown * :Date of birth missing (living people) / :Date of birth unknown * :Place of birth missing (living people) / :Place of birth unknown * :Year of death missing / :Year of death unknown * :Date of death missing / :Date of death unknown * :Place of death missing / :Place of death unknown * :Missing middle or first names See also * :Dead people * :Template:L, which generates this category or death years, and birth year and sort keys. : {{DEFAULTSORT:Living people 21st-century people People by status ...
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Indian Advertising Executives
Indian or Indians may refer to: Peoples South Asia * Indian people, people of Indian nationality, or people who have an Indian ancestor ** Non-resident Indian, a citizen of India who has temporarily emigrated to another country * South Asian ethnic groups, referring to people of the Indian subcontinent, as well as the greater South Asia region prior to the 1947 partition of India * Anglo-Indians, people with mixed Indian and British ancestry, or people of British descent born or living in the Indian subcontinent * East Indians, a Christian community in India Europe * British Indians, British people of Indian origin The Americas * Indo-Canadians, Canadian people of Indian origin * Indian Americans, American people of Indian origin * Indigenous peoples of the Americas, the pre-Columbian inhabitants of the Americas and their descendants ** Plains Indians, the common name for the Native Americans who lived on the Great Plains of North America ** Native Americans in the Uni ...
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Advertising Theorists
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ...
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Marketing Theorists
Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns; attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or with people believed to influence the buying habits of others; agreements with retailers, wholesale distributors, or resellers; and attempts to create awareness of, loyalty to, and positive feelings about a brand. Marketing is typically done by the seller, typically a retailer or manufacturer. Sometimes tasks are contracted to a dedicated marketing firm or advertising agency. More rarely, a trade association or government agency (such as the Agricultural Marketing Service) ...
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British Marketing People
British may refer to: Peoples, culture, and language * British people, nationals or natives of the United Kingdom, British Overseas Territories, and Crown Dependencies. ** Britishness, the British identity and common culture * British English, the English language as spoken and written in the United Kingdom or, more broadly, throughout the British Isles * Celtic Britons, an ancient ethno-linguistic group * Brittonic languages, a branch of the Insular Celtic language family (formerly called British) ** Common Brittonic, an ancient language Other uses *''Brit(ish)'', a 2018 memoir by Afua Hirsch *People or things associated with: ** Great Britain, an island ** United Kingdom, a sovereign state ** Kingdom of Great Britain (1707–1800) ** United Kingdom of Great Britain and Ireland (1801–1922) See also * Terminology of the British Isles * Alternative names for the British * English (other) * Britannic (other) * British Isles * Brit (other) * Briton (d ...
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Branding Theorists
Branding may refer to: Physical markings * Making a mark, typically by charring: ** Wood branding, permanently marking, by way of heat, typically of wood (also applied to plastic, cork, leather, etc.) ** Livestock branding, the marking of animals to indicate ownership such as ** Human branding, marking a human to show ownership of them, or other reasons *** Branding (BDSM), bonding of the partners and marking of a submissive ** Freeze branding, permanently marking by way of cold * Vehicle title branding, a permanent designation indicating that a vehicle has been "written off" Marketing * Brand, a name, logo, slogan, and/or design scheme associated with a product or service ** Branding (promotional), the distribution of merchandise with a brand name or symbol imprinted ** Brand management, the application of marketing techniques to a specific product, product line, or brand ** Employer branding, the application of brand management to recruitment marketing and internal brand engage ...
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