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Demographic Profile
Demographic profiling is a form of demographic analysis used by marketers so that they may be as efficient as possible with advertising products or services and identifying any possible gaps in their marketing strategy. Demographic profiling can even be referred to as a euphemism for industrial espionage. By targeting certain groups who are more likely to be interested in what is being sold, a company can efficiently expend advertising resources so that they may garner the maximum number of sales. This is a more direct tactic than simply advertising on the basis that anyone is a potential consumer of a product; while this may be true, it does not capitalise on the increased returns that more specific marketing will bring. Traditional demographic profiling has been centered around gathering information on large groups of people in order to identify common trends. Trends such as, but not limited to: changes in total population and changes in the composition of the population over a pe ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Demographic Analysis
Demography () is the statistical study of populations, especially human beings. Demographic analysis examines and measures the dimensions and dynamics of populations; it can cover whole societies or groups defined by criteria such as education, nationality, religion, and ethnicity. Educational institutions usually treat demography as a field of sociology, though there are a number of independent demography departments. These methods have primarily been developed to study human populations, but are extended to a variety of areas where researchers want to know how populations of social actors can change across time through processes of birth, death, and migration. In the context of human biological populations, demographic analysis uses administrative records to develop an independent estimate of the population. Demographic analysis estimates are often considered a reliable standard for judging the accuracy of the census information gathered at any time. In the labo ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Precision Marketing
Precision marketing is a marketing technique that suggests successful marketing is to retain, cross-sell, and upsell existing customers. Precision marketing emphasizes relevance as part of the technique. To achieve Precision Marketing, marketers solicit personal preferences directly from recipients. They also collect and analyze behavioral and transactional data. Development The development of precision marketing coincides with the development of market segmentation, advancements in technology and the customer's reaction to the proliferation of mass marketing. Zabin and Brebach portray the development of market segmentation. They describe the inception of the term in the 1950s and show that with time, increasingly more information was considered relevant for marketing purposes. Market segmentation evolved from simple demographics in the 1950s to geodemographics and behavioral segmentation in the 1960s (the propensity to purchase) to psychographics data in the 1970s (person ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing
Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns; attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or with people believed to influence the buying habits of others; agreements with retailers, wholesale distributors, or resellers; and attempts to create awareness of, loyalty to, and positive feelings about a brand. Marketing is typically done by the seller, typically a retailer or manufacturer. Sometimes tasks are contracted to a dedicated marketing firm or advertising agency. More rarely, a trade association or government agency (such as the Agricultural Marketing Serv ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Demographics
Demography () is the statistical study of populations, especially human beings. Demographic analysis examines and measures the dimensions and dynamics of populations; it can cover whole societies or groups defined by criteria such as education, nationality, religion, and ethnicity. Educational institutions usually treat demography as a field of sociology, though there are a number of independent demography departments. These methods have primarily been developed to study human populations, but are extended to a variety of areas where researchers want to know how populations of social actors can change across time through processes of birth, death, and migration. In the context of human biological populations, demographic analysis uses administrative records to develop an independent estimate of the population. Demographic analysis estimates are often considered a reliable standard for judging the accuracy of the census information gathered at any time. In the labo ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Demographics Of China
'' The demographics of China demonstrate a huge population with a relatively small youth component, partially a result of China's one-child policy. China's population reached 1 billion in late 1981. As of December 2021, China's population stood at 1.413 billion. According to the 2020 census, 91.11% of the population was Han Chinese, and 8.89% were minorities. China's population growth rate is only 0.03%, ranking 159th in the world. China conducted its sixth national population census in 2010, and its seventh census was completed in late 2020, with data released in May 2021. Unless otherwise indicated, the statistics on this page pertain to mainland China only; see also Demographics of Hong Kong and Demographics of Macau. History Population Historical population During 1960–2015, the population grew to nearly 1.4 billion. Under Mao Zedong, China nearly doubled in population from 540 million in 1949 to 969 million in 1979. This growth slowed because of the one-chil ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Demographics Of India
India is the second most populated country in the world with a sixth of the world's population. According to official estimates, India's population stood at 1.38 billion. Between 1975 and 2010, the population doubled to 1.2 billion, reaching the billion mark in 2000. India is projected to surpass China to become the world's most populous country by 2023. It is expected to become the first country to be home to more than 1.5 billion people by 2030, and its population is set to reach 1.7 billion by 2050. However, its pace of population growth is slowing. In 2017 its population growth rate was 0.98%, ranking 112th in the world; in contrast, from 1972 to 1983, India's population grew by an annual rate of 2.3%. In 2022, the median age of an Indian was 28.7 years, compared to 38.4 for China and 48.6 for Japan; and, by 2030; India's dependency ratio will be just over 0.4. However, the number of children in India peaked more than a decade ago and is now ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Population Pyramid
A population pyramid (age structure diagram) or "age-sex pyramid" is a graphical illustration of the distribution of a population (typically that of a country or region of the world) by age groups and sex; it typically takes the shape of a pyramid when the population is growing. Males are usually shown on the left and females on the right, and they may be measured in absolute numbers or as a percentage of the total population. The pyramid can be used to visualize the age of a particular population. It is also used in ecology to determine the overall age distribution of a population; an indication of the reproductive capabilities and likelihood of the continuation of a species. Number of people per unit area of land is called population density. Structure A population pyramid often contains continuous stacked-histogram bars, making it a horizontal bar diagram. The population size is shown on the x-axis (horizontal) while the age-groups are represented on the y-axis (vertical). The ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Target Market
A target market, also known as serviceable obtainable market (SOM), is a group of customers within a business's serviceable available market at which a business aims its marketing efforts and resources. A target market is a subset of the total market for a product or service. The target market typically consists of consumers who exhibit similar characteristics (such as age, location, income or lifestyle) and are considered most likely to buy a business's market offerings or are likely to be the most profitable segments for the business to service by OCHOM Once the target market(s) have been identified, the business will normally tailor the marketing mix (4 Ps) with the needs and expectations of the target in mind. This may involve carrying out additional consumer research in order to gain deep insights into the typical consumer's motivations, purchasing habits and media usage patterns. The choice of a suitable target market is one of the final steps in the market segmentation ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Psychological Development
Developmental psychology is the scientific study of how and why humans grow, change, and adapt across the course of their lives. Originally concerned with infants and children, the field has expanded to include adolescence, adult development, aging, and the entire lifespan. Developmental psychologists aim to explain how thinking, feeling, and behaviors change throughout life. This field examines change across three major dimensions, which are physical development, cognitive development, and social emotional development. Within these three dimensions are a broad range of topics including motor skills, executive functions, moral understanding, language acquisition, social change, personality, emotional development, self-concept, and identity formation. Developmental psychology examines the influences of nature ''and'' nurture on the process of human development, as well as processes of change in context across time. Many researchers are interested in the interactions among per ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Psychographic
Psychographics is a qualitative methodology used to describe traits of humans on psychological attributes. Psychographics have been applied to the study of personality, values, opinions, attitudes, interests, and lifestyles. Two approaches to psychographics include analysis of consumers' activities, interests, and opinions (AIO variables), and values and lifestyles (VALS). Psychographics are applied to the study of cognitive attributes such as attitudes, interests, opinions, and belief, as well as the study of overt behavior (e.g., activities). Psychographic studies of individuals or communities can be valuable in the fields of marketing, demographics, opinion research, prediction, and social research in general. Psychographic attributes can be contrasted with demographic variables (such as age and gender), behavioral variables (such as purchase data or usage rate), and organizational descriptors (sometimes called firmographic variables), such as industry, number of emp ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Population Profiling
In information science, profiling refers to the process of construction and application of user profiles generated by computerized data analysis. This is the use of algorithms or other mathematical techniques that allow the discovery of patterns or correlations in large quantities of data, aggregated in databases. When these patterns or correlations are used to identify or represent people, they can be called ''profiles''. Other than a discussion of profiling ''technologies'' or ''population profiling'', the notion of profiling in this sense is not just about the construction of profiles, but also concerns the ''application'' of group profiles to individuals, e. g., in the cases of credit scoring, price discrimination, or identification of security risks . Profiling is being used in fraud prevention, ambient intelligence, and consumer analytics. Statistical methods of profiling include Knowledge Discovery in Databases (KDD). The profiling process The technical pro ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
MEASURE Evaluation
MEASURE (Monitoring and Evaluation to Assess and Use Results) Evaluation strengthens capacity in developing countries to gather, interpret, and use data to improve health. MEASURE Evaluation creates tools and approaches for rigorous evaluations, providing evidence to address health challenges, and strengthens health information systems so countries can make better decisions and sustain good health outcomes over time. MEASURE Evaluation is a cooperative agreement awarded by the U.S. Agency for International Development (USAID) to the Carolina Population Center at the University of North Carolina at Chapel Hill and five partner organizations: ICF International, John Snow Inc., Management Sciences for Health, Palladium, and Tulane University. This MEASURE Evaluation partnership provides technical leadership through collaboration at local, national, and global levels to build the sustainable capacity of developing nations to identify data needs, collect and analyze technically sound dat ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
