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Dead Air
Dead air is an unintended period of silence that interrupts a broadcast during which no audio or video program material is transmitted. Radio and television Dead air occurs in radio broadcasting when no audio program is transmitted for an extended period of time, usually more than a few seconds. In television broadcasting, the term denotes the absence of both audio and video program material. However, a carrier wave is still transmitting. In radio, the result is silence, and in television, the result is a silent black or gray screen. Television directors may use the command "fade to black" or "to black" to indicate a momentary transition to a completely black image. However, the term "dead air" is most often used in cases where program material comes to an unexpected halt, either through operator error or technical malfunction. Among professional broadcasters, dead air is considered one of the worst things that can occur. Moreover, dead air may impact advertising revenue if it a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Broadcasting
Broadcasting is the distribution (business), distribution of sound, audio or video content to a dispersed audience via any electronic medium (communication), mass communications medium, but typically one using the electromagnetic spectrum (radio waves), in a :wikt:one-to-many, one-to-many model. Broadcasting began with AM radio, which came into popular use around 1920 with the spread of vacuum tube radio transmitters and radio receiver, receivers. Before this, all forms of electronic communication (early radio, telephone, and telegraph) were wikt:one-to-one, one-to-one, with the message intended for a single recipient. The term ''broadcasting'' evolved from its use as the agricultural method of sowing seeds in a field by casting them broadly about. It was later adopted for describing the widespread distribution of information by printed materials or by telegraph. Examples applying it to "one-to-many" radio transmissions of an individual station to multiple listeners appeared as ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
