Daytona 24 Hours
The 24 Hours of Daytona, also known as the Rolex 24 At Daytona for sponsorship reasons, is a 24-hour sports car endurance race held annually at Daytona International Speedway in Daytona Beach, Florida. It is run on the Sports Car Course layout, a combined road course that uses most of the tri-oval plus an infield road course. Held on the last weekend of January or first weekend of February as part of Speedweeks, it is the first major automobile race of the year in North America. The race is sanctioned by IMSA and is the first race of the season for the IMSA SportsCar Championship. The race has borne the names of several sponsors over the years. Since 1992, the Rolex Watch Company has been the title sponsor of the race, replacing Sunbank, which replaced Pepsi in 1984. Winning drivers of all classes receive a Rolex Daytona watch. The race has been known historically as a leg of the informal Triple Crown of endurance racing. Beginnings Shortly after the track opened, ...
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WeatherTech SportsCar Championship
The IMSA SportsCar Championship, currently known as the IMSA WeatherTech SportsCar Championship under sponsorship, is a sports car racing series based in the United States and Canada and organized by the International Motor Sports Association (IMSA). It is a result of a merger between two existing North American sports car racing series, the American Le Mans Series and Rolex Sports Car Series. At its inception, the name was United SportsCar Championship, which subsequently changed to IMSA SportsCar Championship in 2016. Rolex SA's Tudor brand was the championship's title sponsor in 2014 and 2015, and since 2016 WeatherTech has served as title sponsor. The season begins with its premier race, the Rolex 24 at Daytona, the last weekend of January and ends with the Petit Le Mans, another North American Endurance Cup race, in early October. History On September 5, 2012, it was announced that the Grand-Am Road Racing sanctioning body would merge with the Braselton-based Internation ...
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