Daniel Yankelovich
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Daniel Yankelovich
Daniel Yankelovich (December 29, 1924 – September 22, 2017) was a public opinion analyst and social scientist. Education After attending Boston Latin School, Yankelovich graduated from Harvard University in 1946 and 1950 before completing postgraduate studies at the Sorbonne in France. As a psychology professor he has taught at New York University and The New School for Social Research. In 1996 he served as Senior Fellow at the John F. Kennedy School of Government at Harvard. In 2015, Yankelovich received the Warren J. Mitofsky Award for Excellence in Public Opinion Research from the Board of Directors of the Roper Center for Public Opinion Research at Cornell University. Research firms In 1958 he founded the marketing and research firm Daniel Yankelovich, Inc., which was later renamed as Yankelovich, Skelly, & White, Inc., remaining chair till 1986. In 2008, Yankelovich merged with Henley HeadlightVision to create The Futures Company, a planning consultancy that exists unde ...
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Warren Mitofsky
Warren J. Mitofsky (September 17, 1934 – September 1, 2006) was an American political pollster. Mitofsky graduated in 1957 from Guilford College and was executive director of the CBS News election and survey unit from 1967 to 1990. He also previously served as an executive producer of CBS election night broadcasts. Prior to CBS, Mitofsky worked with the Census Bureau where he designed a number of surveys. Along with Joseph Waksberg, Mitofsky is credited with developing an efficient method of sampling telephone numbers using random digit dialing, which has since been widely adopted as a sampling method. In 1999, the American Association for Public Opinion Research presented him with its lifetime achievement award for his "continuing concern for survey quality". Mitofsky is credited with having invented the exit poll. Warren Mitofsky is listed among the United States Census Bureau's Notable Alumni In 1989 he was elected as a Fellow of the American Statistical Association. In N ...
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Norton Garfinkle
Norton Garfinkle (born February 26, 1931) is an economist, businessman and public servant. He is a Phi Beta Kappa graduate with honors from Columbia University and did his graduate work at Columbia University and Princeton University. He taught economics and economic history at Amherst College, where he was an editor the ''Journal of Economic History.'' Business career Norton Garfinkle is chairman of Princeton Scientific Capital Management, a financial investment company. He is also chairman of Princeton SciTech, an investment company that specializes in building new internet based technology companies. Garfinkle was the founder of Brand Rating Research Corporation, a public opinion research company that provided a syndicated service to many consumer product companies including Procter & Gamble, Bristol Myers and Colgate, major television networks, major national magazines and major newspapers. The company also created RADAR, the first national radio ratings service. The com ...
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Demographics
Demography () is the statistical study of populations, especially human beings. Demographic analysis examines and measures the dimensions and dynamics of populations; it can cover whole societies or groups defined by criteria such as education, nationality, religion, and ethnicity. Educational institutions usually treat demography as a field of sociology, though there are a number of independent demography departments. These methods have primarily been developed to study human populations, but are extended to a variety of areas where researchers want to know how populations of social actors can change across time through processes of birth, death, and migration. In the context of human biological populations, demographic analysis uses administrative records to develop an independent estimate of the population. Demographic analysis estimates are often considered a reliable standard for judging the accuracy of the census information gathered at any time. In the labor fo ...
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Population (statistics)
In statistics, a population is a set of similar items or events which is of interest for some question or experiment. A statistical population can be a group of existing objects (e.g. the set of all stars within the Milky Way galaxy) or a hypothetical and potentially infinite group of objects conceived as a generalization from experience (e.g. the set of all possible hands in a game of poker). A common aim of statistical analysis is to produce information about some chosen population. In statistical inference, a subset of the population (a statistical '' sample'') is chosen to represent the population in a statistical analysis. Moreover, the statistical sample must be unbiased and accurately model the population (every unit of the population has an equal chance of selection). The ratio of the size of this statistical sample to the size of the population is called a ''sampling fraction''. It is then possible to estimate the '' population parameters'' using the appropriate ...
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Methodology
In its most common sense, methodology is the study of research methods. However, the term can also refer to the methods themselves or to the philosophical discussion of associated background assumptions. A method is a structured procedure for bringing about a certain goal. In the context of research, this goal is usually to discover new knowledge or to verify pre-existing knowledge claims. This normally involves various steps, like choosing a sample, collecting data from this sample, and interpreting this data. The study of methods involves a detailed description and analysis of these processes. It includes evaluative aspects by comparing different methods to assess their advantages and disadvantages relative to different research goals and situations. This way, a methodology can help make the research process efficient and reliable by guiding researchers on which method to employ at each step. These descriptions and evaluations of methods often depend on philosophical background ...
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Landmark Education
Landmark Worldwide (known as Landmark Education before 2013), or simply Landmark, is a company, headquartered in San Francisco, that offers personal-development programs. Landmark Education started in 1991 with the licensing of rights to use intellectual property owned by Werner Erhard, who had originated the ''est'' (Erhard Seminars Training) system in the 1970s. Landmark has developed and delivered multiple follow-up and additional programs. Its subsidiary, the Vanto Group, markets and delivers training and consulting to organizations. History Landmark Education, founded in January 1991 by several of the presenters of a training program known as "the Forum", licensed the intellectual property rights to the Forum from Werner Erhard and Associates. The new company offered similar courses and employed many of the same staff. The Forum was updated and reduced in length from four days to three, and this revised course, named "the Landmark Forum", has been further revised by Land ...
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World Association For Public Opinion Research
The World Association for Public Opinion Research (WAPOR) is an international professional association of researchers in the field of survey research. It is a member organization of the International Science Council. History Established in 1947 at the Second International Conference on Public Opinion Research held in Williamstown, Massachusetts as the World Congress on Public Opinion Research, the association acquired its current name in 1948, at the Third International Conference on Public Opinion Research. In 1953, it became the sole nongovernment consultant organization to UNESCO in the field of polling. Its current president is Timothy P. Johnson (University of Illinois Chicago) and the vice president is Robert Chung (Hong Kong Public Opinion Research Institute, in Hong Kong). Among the former presidents of WAPOR are Juan Linz, Elisabeth Noelle-Neumann, Robert Worcester and Seymour Martin Lipset. Membership Over time, WAPOR's membership has grown and become more intern ...
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Helen Dinerman
Helen Schneider Dinerman (December 25, 1920 – August 14, 1974) was an American sociologist and public opinion researcher. Biography Born in New York City in 1920, Dinerman received her education at Hunter College and Columbia University. Later, she worked as a researcher in the United States Office of War Information and trained at the Bureau for Applied Social Research, the first academic research centre dedicated to survey research, founded by Paul Lazarsfeld in 1944. She became employed with the International Research Associates in 1948, and became Chairman of the firm's Executive Committee in 1968. Dinerman died in Emanuel Hospital in Portland, Oregon on August 14, 1974, while on holiday with her daughter. Legacy In 1981, the World Association for Public Opinion Research The World Association for Public Opinion Research (WAPOR) is an international professional association of researchers in the field of survey research. It is a member organization of the Interna ...
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Public Agenda
Public Agenda is a national, nonprofit, nonpartisan research and public engagement organization dedicated to strengthening democracy and expanding opportunity for all Americans. Over the years, it has focused on many issues of concern to the public, most notably K-12 education, higher education and health care, as well as criminal justice reform, immigration, energy and other issues. Based in New York City, the organization was founded in 1975 by social scientist Daniel Yankelovich and Cyrus Vance, who served as United States Secretary of State from 1977 to 1980. According to Caroline L. Gilson of DePauw University DePauw University is a private liberal arts university in Greencastle, Indiana. It has an enrollment of 1,972 students. The school has a Methodist heritage and was originally known as Indiana Asbury University. DePauw is a member of both the ..., "The audience for Public Agenda Online is wide-ranging: from researchers and policy-makers to concerned citizens a ...
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Cyrus Vance
Cyrus Roberts Vance Sr. (March 27, 1917January 12, 2002) was an American lawyer and United States Secretary of State under President Jimmy Carter from 1977 to 1980. Prior to serving in that position, he was the United States Deputy Secretary of Defense in the Johnson administration. During the Kennedy administration he was Secretary of the Army and General Counsel of the Department of Defense. As Secretary of State, Vance approached foreign policy with an emphasis on negotiation over conflict and a special interest in arms reduction. In April 1980, he resigned in protest of Operation Eagle Claw, the secret mission to rescue American hostages in Iran. He was succeeded by Edmund Muskie. Vance was the cousin (and adoptive son) of 1924 Democratic presidential nominee and lawyer John W. Davis. He was the father of Manhattan District Attorney Cyrus Vance Jr. Early life and family Cyrus Vance was born on March 27, 1917, in Clarksburg, West Virginia. He was the son of John Carl Va ...
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WPP Plc
WPP plc is a British multinational communications, advertising, public relations, technology, and commerce holding company headquartered in London, England. It was the world's largest advertising company, as of 2019. WPP plc owns many companies, which includes advertising, public relations, media, and market research networks such as AKQA, BCW, CMI Media Group, Essence Global, Finsbury, Grey, Hill+Knowlton Strategies, Mindshare, Ogilvy, Wavemaker, Wunderman Thompson, and VMLY&R. It is one of the "Big Four" agency companies, alongside Publicis, Interpublic Group of Companies, and Omnicom. WPP has a primary listing on the London Stock Exchange, and is a constituent of the FTSE 100 Index. On 14 April 2018, Martin Sorrell retired 33 years after founding the company. Roberto Quarta is chairman. Mark Read is CEO. History The company was founded as Wire and Plastic Products plc to manufacture wire shopping baskets in 1971. In 1985 Martin Sorrell and Preston Rabl, searching f ...
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