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DRTV International
DRTV International is the first private TV Channel in the Republic of the Congo, established on 28 November 2002. See also *List of television stations in Africa Television channels and stations established in 2002 Television stations in the Republic of the Congo {{RCongo-stub ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
DRTV LOGO OK
Direct response television (DRTV) is any Television advertisement, television advertising that asks consumers to respond directly to the company — usually either by calling a toll-free telephone number, sending an SMS message, or by visiting a web site. This is a form of direct response marketing. There are two types of direct response television, short form, and long form. Short form is any DRTV Television advertisement, commercial that is two minutes or less in length. Long form direct response is any television commercial longer than two minutes. This was the accepted term for an infomercial from 1984 until "infomercial" came into vogue in 1988. The most common time period available for purchase as "long form" infomercial media is 28 minutes, 30 seconds in length. Long form is used for products that need to educate the consumer to create awareness and typically have a higher price. A relatively small amount or media time may be purchased in lengths less than 30 minutes but more ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
