|
DCF Advertising
DCF Advertising (corporate name, Mind4, Inc.) is a creative agency based in Midtown Manhattan, New York City. The agency specializes in public health and social marketing. The agency was founded in March 2000 by James DeAngelo. Partner John Fortune joined the firm in 2003. Campaigns DCF has been involved in the creation of several high-profile and sometimes controversial public health campaigns. NYC Condom: "Get Some" (2007) In early 2007, the New York City Department of Health launched the first municipally branded condom in the nation: NYC Condom. DCF designed the packaging and advertising. NYC Anti-Tobacco: "Cigarettes Are Eating You Alive" (2007/2008) DCF launched a graphic anti-smoking ad showing diseased organs and computer-generated imagery of an unhealthy human body. New York Post columnist Andrea Peyser Andrea Peyser is a columnist for the ''New York Post'', known for her coverage of many scandals involving public figures. Her two books are ''Mother Love, Deadly Love ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
New York City
New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the List of United States cities by population density, most densely populated major city in the United States, and is more than twice as populous as second-place Los Angeles. New York City lies at the southern tip of New York (state), New York State, and constitutes the geographical and demographic center of both the Northeast megalopolis and the New York metropolitan area, the largest metropolitan area in the world by urban area, urban landmass. With over 20.1 million people in its metropolitan statistical area and 23.5 million in its combined statistical area as of 2020, New York is one of the world's most populous Megacity, megacities, and over 58 million people live within of the city. New York City is a global city, global Culture of New ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
United States
The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territories, nine Minor Outlying Islands, and 326 Indian reservations. The United States is also in free association with three Pacific Island sovereign states: the Federated States of Micronesia, the Marshall Islands, and the Republic of Palau. It is the world's third-largest country by both land and total area. It shares land borders with Canada to its north and with Mexico to its south and has maritime borders with the Bahamas, Cuba, Russia, and other nations. With a population of over 333 million, it is the most populous country in the Americas and the third most populous in the world. The national capital of the United States is Washington, D.C. and its most populous city and principal financial center is New York City. Paleo-Americ ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Midtown Manhattan
Midtown Manhattan is the central portion of the New York City borough of Manhattan and serves as the city's primary central business district. Midtown is home to some of the city's most prominent buildings, including the Empire State Building, the Chrysler Building, the Hudson Yards Redevelopment Project, the headquarters of the United Nations, Grand Central Terminal, and Rockefeller Center, as well as tourist destinations such as Broadway, Times Square, and Koreatown. Penn Station in Midtown Manhattan is the busiest transportation hub in the Western Hemisphere. Midtown Manhattan is the largest central business district in the world and ranks among the most expensive locations for real estate; Fifth Avenue in Midtown Manhattan commands the world's highest retail rents, with average annual rents at US in 2017. However, due to the high price of retail spaces in Midtown, there are also many vacant storefronts in the neighborhood. Midtown is the country's largest commercial, ent ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Social Marketing
Social marketing is a marketing approach which focuses on influencing behavior with the primary goal of achieving "common good." It utilizes the elements of commercial marketing and applies them to social concepts. However, to see social marketing as only the use of standard commercial marketing practices to achieve non-commercial goals is an oversimplified view. Social marketing has existed for some time, but has only started becoming a common term in recent decades. It was originally done using newspapers and billboards and has adapted to the modern world in many of the same ways commercial marketing has. The most common use of social marketing in today's society is through social media. Traditional commercial marketing aims are primarily financial, though they can have positive social effects as well. In the context of public health, social marketing would promote general health, raise awareness and induce changes in behavior. Social marketing is described as having "two ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
NYC Condom
The NYC Condom is a male condom offered by the New York City Department of Health and Mental Hygiene's NYC Condom Availability Program (NYCAP). The program distributes free safer sex products (including male condoms, Female condom, internal condoms (FC2) and Personal lubricant, lubricant). The NYC Condom is the first municipally branded condom in the United States. Launch The NYC Condom was launched on Valentine's Day, 2007 with a highly successful citywide media campaign including bilingual subway ads, radio spots, club launch parties, and street teams distributing the NYC Condom at high pedestrian traffic spots throughout the city. Find or Order Free Safer Sex Products The NYC Condom Availability Program distributes free safer sex products to both individuals and organizations across the five boroughs of New York City. * Individuals in New York City can use thNYC Health Mapto find where to obtain free safer sex products in a neighborhood near you. * Businesses or organizati ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Andrea Peyser
Andrea Peyser is a columnist for the ''New York Post'', known for her coverage of many scandals involving public figures. Her two books are ''Mother Love, Deadly Love: The Susan Smith Murders'' (1995) and ''Celebutards: The Hollywood Hacks, Limousine Liberals and Pandering Politicians Who Are Destroying America'' (2009). Early life and education Peyser was born to a Jewish family, the daughter of Austrian-born Ruth (''née'' Sophie Staendig) and German-born mathematician Gideon Peyser. Her parents met while serving in the Israeli army and later settled in New York City in the 1950s. Andrea grew up in Queens, with an older sister, Rhona (who died in 2002) and graduated from Bayside High School. She attended the State University of New York at New Paltz and Albany. Career Peyser's first job in journalism after graduating from college was a temporary assignment for the Albany, New York, bureau of the Associated Press. [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
