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Driscoll's
Driscoll's, Inc. is a California-based seller of fresh strawberries and other berries. It is a fourth-generation family business that has been in the Reiter and Driscoll families since the late 1800s. In 2017, it controlled roughly one-third of the $6 billion U.S. berry market, and is the world's largest berry company as of 2024. Headquartered in Watsonville, California, Driscoll's develops proprietary breeds of berries and then licenses them exclusively through approved growers. History Early 1900s, foundation and the Banner Strawberry The origin of Driscoll's dates back to the late 1800s. In 1849, a butcher from Alsace settled in California and eventually farmed near Watsonville. The butcher's son, J.E. "Ed" Reiter and Reiter's brother-in-law, R. F. "Dick" Driscoll, began growing strawberries in the region. It was the beginning of what has been referred to as "the California strawberry gold rush." During a meeting between Thomas Loftus, Driscoll, and Reiter, the three f ...
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Miles Reiter
Joseph Miles Reiter (born circa 1950) is an American farmer and entrepreneur, and the former CEO of Driscoll's, Inc., the world's largest berry company. Biography Miles Reiter is the grandson of Joseph "Ed" Reiter, co-founder along with R.O. Driscoll of the Driscoll's berry company, with a networth of 28 Billion dollars . The Reiter family owns around 70 percent of the company, which (aside from berry production) develops and licenses the fruits’ proprietary breeds. Following the family tradition, after graduation from Princeton University, he became a strawberry farmer in around 1970 in the Pajaro Valley, and became the chairman of Driscoll's in 1998, becoming CEO in 2000. Reiter works at Driscoll's corporate office in Watsonville, California at the mouth of the Pajaro Valley. His daughter, Brie Reiter Smith, is following family tradition, farming blueberries in Chile, and his son is farming strawberries in Santa Maria, California. Under Reiter's stewardship, Driscoll's has be ...
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Watsonville, California
Watsonville is a city in Santa Cruz County, California, in the Monterey Bay Area of the Central Coast (California), Central Coast of California. The population was 52,590 at the 2020 United States census, 2020 census. Predominantly Latino and Democratic Party (United States), Democratic, Watsonville is a self-designated sanctuary city."Watsonville-Santa Cruz JACL Holds Candlelight Vigil in Observance of Feb. 19," ''Pacific Citizen'', March 10–23, 2017, p. 9. History Watsonville's land was first inhabited by an Ohlone nation of Indigenous Californians. This tribe settled along the Pajaro Dunes since the land was fertile and useful for the cultivation of their plants and animals. Spanish era In 1769, the Portolá expedition, the first Europeans to explore the area, arrived from the south, where soldiers described a big bird they saw near a large river. The story survived in the river's name, ''Rio del Pajaro'' (River of the Bird). The Portolá expedition continued north thro ...
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Clamshell (container)
A clamshell is a one-piece container consisting of two halves joined by a hinge area which allows the structure to come together to close. Clamshells can be made to be reusable and reclosable or can be sealed securely. History Containers acting similar to clamshells have been widely used for many years, constructed from a diversity of materials. Patent Classification B65D43/162 covers “Non-removable lids or covers hinged for upward or downward movement the container, the lid and the hinge being made of one piece". It lists over ten thousand patents in the last hundred years. Foam plastic clamshells have been used in fast food restaurants for burgers; paperboard clamshells are currently being used similarly. Clear plastic clamshell containers were used for strawberries by Driscoll’s, a California berry grower, in the 1990s to pack its berries for retail sale. Construction Clamshell containers can be made of a variety of materials. Plastics such as polystyrene, p ...
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Watsonville
Watsonville is a city in Santa Cruz County, California, in the Monterey Bay Area of the Central Coast of California. The population was 52,590 at the 2020 census. Predominantly Latino and Democratic, Watsonville is a self-designated sanctuary city."Watsonville-Santa Cruz JACL Holds Candlelight Vigil in Observance of Feb. 19," ''Pacific Citizen'', March 10–23, 2017, p. 9. History Watsonville's land was first inhabited by an Ohlone nation of Indigenous Californians. This tribe settled along the Pajaro Dunes since the land was fertile and useful for the cultivation of their plants and animals. Spanish era In 1769, the Portolá expedition, the first Europeans to explore the area, arrived from the south, where soldiers described a big bird they saw near a large river. The story survived in the river's name, ''Rio del Pajaro'' (River of the Bird). The Portolá expedition continued north through the area, camping at one of the lakes north of town for five nights, on October ...
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Berries
A berry is a small, pulpy, and often edible fruit. Typically, berries are juicy, rounded, brightly colored, sweet, sour or tart, and do not have a stone fruit, stone or pit (fruit), pit although many wikt:pip#Etymology 2, pips or seeds may be present. Common examples of berries in the culinary sense are strawberries, raspberries, blueberries, blackberries, white currants, blackcurrants, and redcurrants. In Britain, soft fruit is a horticultural term for such fruits. The common usage of the term "berry" is different from the scientific or berry (botany), botanical definition of a berry, which refers to a fleshy fruit produced from the Ovary (botany), ovary of a single flower where the outer layer of the ovary wall develops into an edible fleshy portion(pericarp). The botanical definition includes many fruits that are not commonly known or referred to as berries, such as grapes, tomatoes, cucumbers, eggplants, bananas, and chili peppers. Fruits commonly considered berries but exc ...
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Strawberries
The garden strawberry (or simply strawberry; ''Fragaria × ananassa'') is a widely grown hybrid plant cultivated worldwide for its fruit. The genus ''Fragaria'', the strawberries, is in the rose family, Rosaceae. The fruit is appreciated for its aroma, bright red colour, juicy texture, and sweetness. It is eaten either fresh or in prepared foods such as jam, ice cream, and chocolates. Artificial strawberry flavourings and aromas are widely used in commercial products. Botanically, the strawberry is not a berry, but an aggregate accessory fruit. Each apparent 'seed' on the outside of the strawberry is actually an achene, a botanical fruit with a seed inside it. The garden strawberry was first bred in Brittany, France, in the 1750s via a cross of '' F. virginiana'' from eastern North America and '' F. chiloensis'', which was brought from Chile by Amédée-François Frézier in 1714. Cultivars of ''F.'' × ''ananassa'' have replaced the woodland strawberry '' F. vesca'' in ...
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People's Republic Of China
China, officially the People's Republic of China (PRC), is a country in East Asia. With population of China, a population exceeding 1.4 billion, it is the list of countries by population (United Nations), second-most populous country after India, representing 17.4% of the world population. China spans the equivalent of five time zones and Borders of China, borders fourteen countries by land across an area of nearly , making it the list of countries and dependencies by area, third-largest country by land area. The country is divided into 33 Province-level divisions of China, province-level divisions: 22 provinces of China, provinces, 5 autonomous regions of China, autonomous regions, 4 direct-administered municipalities of China, municipalities, and 2 semi-autonomous special administrative regions. Beijing is the country's capital, while Shanghai is List of cities in China by population, its most populous city by urban area and largest financial center. Considered one of six ...
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Chiquita
Chiquita Brands International S.à.r.l. (), formerly known as United Fruit Co., is a Swiss company producing and distributing bananas and other produce. The company operates under subsidiary brand names, including the flagship Chiquita brand and Fresh Express salads. Chiquita is the leading distributor of bananas in the United States. Chiquita is the successor to the United Fruit Company. It was formerly controlled by American businessman Carl Lindner Jr., whose majority ownership of the company ended when Chiquita Brands International exited a prepackaged Chapter 11 bankruptcy on 19 March 2002. In 2003, the company acquired the German produce distribution company, Atlanta AG. Fresh Express salads was purchased from Performance Food Group in 2005. Chiquita's former headquarters were located in Charlotte, North Carolina. History Chiquita Brands International's history began in 1870, when a ship's captain, named Lorenzo Dow Baker, purchased 160 bunches of bananas in ...
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Del Monte Foods
Del Monte Foods Inc. ( trading as Del Monte Foods) is an American food production and distribution company and subsidiary of NutriAsia, headquartered in Walnut Creek, California. Del Monte Foods is one of the largest producers, distributors and marketers of branded processed food for the U.S. retail market, generating approximately $1.73 billion of annual sales. Its portfolio of brands includes Del Monte, S&W, Contadina, College Inn, Kitchen Basics, Joyba, and Take Root. Greg Longstreet is the current chief executive officer of Del Monte Foods. Several Del Monte products hold the number one or two market share position. The company also produces, distributes and markets private-label food. In 2014, Del Monte Foods Inc. was acquired by the Philippines' Campos Group-owned Del Monte Pacific Limited in an acquisition deal that cost US$1.67 billion. The pet food division of Del Monte Foods Inc. was not part of the deal and continued to operate as a separate company under the na ...
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Japanese American Internment
During World War II, the United States forcibly relocated and incarcerated about 120,000 people of Japanese descent in ten concentration camps operated by the War Relocation Authority (WRA), mostly in the western interior of the country. About two-thirds were U.S. citizens. These actions were initiated by Executive Order 9066, issued by President Franklin D. Roosevelt on February 19, 1942, following the outbreak of war with the Empire of Japan in December 1941. About 127,000 Japanese Americans then lived in the continental U.S., of which about 112,000 lived on the West Coast. About 80,000 were '' Nisei'' ('second generation'; American-born Japanese with U.S. citizenship) and '' Sansei'' ('third generation', the children of ''Nisei''). The rest were '' Issei'' ('first generation') immigrants born in Japan, who were ineligible for citizenship. In Hawaii, where more than 150,000 Japanese Americans comprised more than one-third of the territory's population, only 1,200 to 1,80 ...
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Dole Plc
Dole plc (previously named Dole Food Company and Standard Fruit Company) is an Irish- American agricultural multinational corporation headquartered in Dublin, Ireland. The company is among the world's largest producers of fruit and vegetables, operating with 38,500 full-time and seasonal employees who supply some 300 products in 75 countries. Dole reported 2021 revenues of $6.5 billion. As of 2021, the company had approximately 250 processing plants and distribution centers worldwide in addition to of farmland and real estate. The company operates through four segments: Fresh Fruit (bananas and pineapples; about 35% of 2020 revenues); Diversified Fresh Produce in Europe, the Middle East, and Africa; Diversified Fresh Produce in the Americas and other world regions (combined 37% of 2020 revenues); and Fresh Vegetables (29% of 2020 revenues). Dole grows and markets bananas, pineapples, grapes, berries, deciduous and citrus fruits, and vegetable salads. Dole operates a 13-vessel ...
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