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Dreamer (advertisement)
''Dreamer'' (also known as ''Dream Club'') is an integrated advertising campaign launched by Diageo in 2001 to promote Guinness-brand draught stout in the United Kingdom. It is the fourth piece of the Good things come to those who wait campaign, following on from ''Swimblack'', '' Surfer'', and ''Bet on Black''. As with the previous pieces of the campaign, ''Dreamer'' was handled by advertising agency Abbott Mead Vickers BBDO and comprised appearances in print, posters, and television and cinema spots. The centrepiece of the campaign was the sixty-second television and cinema commercial directed by Jonathan Glazer, who had also directed two of the three previous ads. Post-production work was completed by The Computer Film Company which animated the squirrel sequence. The piece was premiered on SKY television on 6 April 2001, appearing on terrestrial television channels the following day. ''Dreamer'' was a middling success, with Guinness sales figures and market share holding ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Diageo
Diageo plc () is a Multinational corporation, multinational alcoholic beverage company, with its headquarters in London, England. It operates from 132 sites around the world. It was the world's largest distiller before being overtaken by Kweichow Moutai of China in 2017. It is a major distributor of Scotch whisky and other spirits. Its leading brands include Johnnie Walker, Guinness, Smirnoff, Baileys liqueur, Captain Morgan rum and Tanqueray and Gordon's Gin, Gordon's gin. Diageo has a primary listing on the London Stock Exchange and is a constituent of the FTSE 100 Index. It has a secondary listing on the New York Stock Exchange. Name Diageo is an invented name that was created by the branding consultancy Wolff Olins in 1997. The name is composed of the Latin word ''diēs'', meaning "day", and the Greek root ''geo-'', meaning "world"; and is meant to reference the company slogan "Celebrating Life, Every Day, Everywhere". History Diageo was formed in 1997 from the merger of ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Good Things Come To Those Who Wait (Guinness)
"Good things come to those who wait" is an advertising slogan used by Diageo in television, cinema, and print advertising campaigns promoting Guinness-brand draught stout in the United Kingdom. The slogan formed the cornerstone of advertising agency Abbott Mead Vickers BBDO's successful pitch to secure the Guinness account in 1996.Archer, Katy; The Art of Advertising' (interview with Matt Doman and Ian Heartfield), Channel 4, 16 January 2006. Retrieved 21 October 2007. Their proposal was to turn around the negative consumer opinion of the length of time required to correctly pour a pint of Guinness from the tap, usually quoted as 119.5 seconds, as well as to encourage bartenders to take the time to do so. A similar idea had been incorporated into a number of Guinness campaigns in the past, such as the Irish " Guinness Time" television and cinema spots of the early 1990s. The first piece of the "Good Things..." campaign to be launched was the sixty-second '' Swimblack'' telev ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Guinness Advertising
Guinness () is an Irish dry stout that originated in the brewery of Arthur Guinness at St. James's Gate, Dublin, Ireland, in 1759. It is one of the most successful alcohol brands worldwide, brewed in almost 50 countries, and available in over 120. Sales in 2011 amounted to . In spite of declining consumption since 2001, it is the best-selling alcoholic drink in Ireland where Guinness & Co. Brewery makes almost €2 billion worth of beer annually. The Guinness Storehouse is a tourist attraction at St. James's Gate Brewery in Dublin, Ireland. Since opening in 2000, it has received over 20 million visitors. Guinness's flavour derives from malted barley and roasted unmalted barley, a relatively modern development, not becoming part of the grist until the mid-20th century. For many years, a portion of aged brew was blended with freshly brewed beer to give a sharp lactic acid flavour. Although Guinness's palate still features a characteristic "tang", the company has refused ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
2001 Works
1 (one, unit, unity) is a number representing a single or the only entity. 1 is also a numerical digit and represents a single unit of counting or measurement. For example, a line segment of ''unit length'' is a line segment of length 1. In conventions of sign where zero is considered neither positive nor negative, 1 is the first and smallest positive integer. It is also sometimes considered the first of the infinite sequence of natural numbers, followed by 2, although by other definitions 1 is the second natural number, following 0. The fundamental mathematical property of 1 is to be a multiplicative identity, meaning that any number multiplied by 1 equals the same number. Most if not all properties of 1 can be deduced from this. In advanced mathematics, a multiplicative identity is often denoted 1, even if it is not a number. 1 is by convention not considered a prime number; this was not universally accepted until the mid-20th century. Additionally, 1 is the s ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Framestore CFC
Framestore is a British animation, visual effects company and creative studio based on Chancery Lane in London. Formed in 1986, it acquired (and subsequently merged with) the Computer Film Company in 1997. It works on feature films and television, commercials and immersive projects including VR experiences, digital signage and theme park attractions. Framestore employs about 2500 staff — 1000 in London, and 1500 spread across offices in Chicago, New York, Los Angeles, Montreal, Vancouver, Mumbai and Beijing. In its current incarnation, Framestore delivers images for feature films, television drama, advertising, console and online games, internet and mobile phone applications, and is Europe's largest post-production house. History Foundation Framestore was founded in 1986 by husband and (then) wife William Sargent and Sharon Reed, together with three friends. Tim Webber joined Framestore in 1988 and led the company's push into digital film and television, developing Framest ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Daniel Landin
Daniel Landin BSC, is a British cinematographer. Landin started working with Super 8 and VHS video in 1978, collaborating with the industrial music group Throbbing Gristle, documenting live performances and art events. In 1979, he formed the experimental militant classicist group ‘ Last Few Days’ with Simon Joyce and Keir Fraser, a highly conceptual collective whose primary aim was live performance in unconventional venues (chapels, cinemas, burger bars, silos, tunnels etc.). Recording was a secondary priority and was mainly live, apart from the ‘Polavision’ soundtrack produced by Cabaret Voltaire at their Western Works in Sheffield 1982. As the performances became more ambitious, visual imagery became intrinsic to the events, and working on Super 8 and 16mm, Landin created films which were projected during performances. Confrontational events were staged at which synchronised films which were simultaneously projected onto multiple screens to accompany challenging and p ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Market Share
Market share is the percentage of the total revenue or sales in a market that a company's business makes up. For example, if there are 50,000 units sold per year in a given industry, a company whose sales were 5,000 of those units would have a 10percent share in that market. "Marketers need to be able to translate and incorporate sales targets into market share because this will demonstrate whether forecasts are to be attained by growing with the market or by capturing share from competitors. The latter will almost always be more difficult to achieve. Market share is closely monitored for signs of change in the competitive landscape, and it frequently drives strategic or tactical action."Farris, Paul W.; Neil T. Bendle; Phillip E. Pfeifer; David J. Reibstein (2010). ''Marketing Metrics: The Definitive Guide to Measuring Marketing Performance.'' Upper Saddle River, New Jersey: Pearson Education, Inc. . The Marketing Accountability Standards Board (MASB) endorses the definitions, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Sales (accounting)
In bookkeeping, accounting, and financial accounting, net sales are operating revenues earned by a company for selling its products or rendering its services. Also referred to as revenue, they are reported directly on the income statement as ''Sales'' or ''Net sales''. In financial ratios that use income statement sales values, "sales" refers to net sales, not gross sales. Sales are the unique transactions that occur in professional selling or during marketing initiatives. Revenue is earned when goods are delivered or services are rendered. The term sales in a marketing, advertising or a general business context often refers to a free in which a buyer has agreed to purchase some products at a set time in the future. From an accounting standpoint, sales do not occur until the product is delivered. "Outstanding orders" refers to sales orders that have not been filled. A sale is a transfer of property for money or credit. In double-entry bookkeeping, a sale of merchandise is rec ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Terrestrial Television
Terrestrial television or over-the-air television (OTA) is a type of television broadcasting in which the signal transmission occurs via radio waves from the terrestrial (Earth-based) transmitter of a TV station to a TV receiver having an antenna. The term ''terrestrial'' is more common in Europe and Latin America, while in Canada and the United States it is called ''over-the-air'' or simply ''broadcast''. This type of TV broadcast is distinguished from newer technologies, such as satellite television (direct broadcast satellite or DBS television), in which the signal is transmitted to the receiver from an overhead satellite; cable television, in which the signal is carried to the receiver through a cable; and Internet Protocol television, in which the signal is received over an Internet stream or on a network utilizing the Internet Protocol. Terrestrial television stations broadcast on television channels with frequencies between about 52 and 600 MHz in the VHF and U ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
British Sky Broadcasting
Sky UK Limited is a British broadcaster and telecommunications company that provides television and broadband Internet services, fixed line and mobile telephone services to consumers and businesses in the United Kingdom. It is a subsidiary of Sky Group and from 2018 onwards, part of Comcast. It is the UK's largest pay-TV broadcaster with 12.7 million customers as of the end of 2019 for its digital satellite TV platform. Sky's flagship products are Sky Q and the internet-based Sky Glass, and its flagship channels are Sky Showcase, Sky Sports and Sky Atlantic. Formed as British Sky Broadcasting (BSkyB) in November 1990 through the merger of Sky Television and British Satellite Broadcasting, it grew into a major media company by the end of the decade, notably owning all the television broadcasting rights for the Premier League and almost all the domestic rights of Hollywood films. Following BSkyB's acquisition of Sky Italia and a majority interest in Sky Deutschland in 2014, it ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Framestore
Framestore is a British animation, visual effects company and creative studio based on Chancery Lane in London. Formed in 1986, it acquired (and subsequently merged with) the Computer Film Company in 1997. It works on feature films and television, commercials and immersive projects including VR experiences, digital signage and theme park attractions. Framestore employs about 2500 staff — 1000 in London, and 1500 spread across offices in Chicago, New York, Los Angeles, Montreal, Vancouver, Mumbai and Beijing. In its current incarnation, Framestore delivers images for feature films, television drama, advertising, console and online games, internet and mobile phone applications, and is Europe's largest post-production house. History Foundation Framestore was founded in 1986 by husband and (then) wife William Sargent and Sharon Reed, together with three friends. Tim Webber joined Framestore in 1988 and led the company's push into digital film and television, developing Frames ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Post-production
Post-production is part of the process of filmmaking, video production, audio production, and photography. Post-production includes all stages of production occurring after principal photography or recording individual program segments. The first part of the post-production process is the traditional non-linear (analog) film editing at the outset of post-production has mostly been replaced by digital or video editing software that operates as a non-linear editing (NLE) system. The advantage of being able to have this non-linear capacity is in the flexibility for editing scenes out of order, making creative changes at will, carefully shaping the film in a thoughtful, meaningful way for emotional effect. Once the production team is satisfied with the picture editing, the picture editing is said to be "locked." At this point begins the turnover process, where the picture is prepared for lab and color finishing and the sound is "spotted" and turnover to the composer and sound de ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
