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Dove Campaign For Real Beauty
The Dove Campaign for Real Beauty is a worldwide marketing campaign launched by Unilever in 2004 aiming to build self confidence in women and young children. Dove's partners in the campaign included Ogilvy, Edelman Public Relations, and Harbinger Communications (in Canada) along with other consultants. Part of the overall project was the ''Evolution'' campaign. Campaign In 2004, Dove and Ogilvy organized a photography exhibit titled "Beyond Compare: Women Photographers on Real Beauty". The show featured work from 67 female photographers which led to the Real Beauty campaign. The Dove Real Beauty campaign was conceived in 2004 during a three-year creative strategic research effort, conducted in partnership with three universities, led by Joah Santos. The creative was conceived by Ogilvy Düsseldorf and London. The research created a new consumer-centric versus product-centric advertising strategy, which Joah Santos named (iconic Point Of View) P.O.V. - Purpose , Objective , V ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing Campaign
Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns; attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or with people believed to influence the buying habits of others; agreements with retailers, wholesale distributors, or resellers; and attempts to create awareness of, loyalty to, and positive feelings about a brand. Marketing is typically done by the seller, typically a retailer or manufacturer. Sometimes tasks are contracted to a dedicated marketing firm or advertising agency. More rarely, a trade association or government agency (such as the Agricultural Marketing Service) ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Viral Video
A viral video is a video that becomes popular through a viral process of Internet sharing, typically through video sharing websites such as YouTube as well as social media and email.Lu Jiang, Yajie Miao, Yi Yang, ZhenZhong Lan, Alexander Hauptmann. Viral Video Style: A Closer Look at Viral Videos on YouTube. Retrieved 30 March 2016. Paper: https://www.cs.cmu.edu/~lujiang/camera_ready_papers/ICMR2014-Viral.pdf Slides: https://www.cs.cmu.edu/~lujiang/resources/ViralVideos.pdf For a video to be shareable or spreadable, it must focus on the social logics and cultural practices that have enabled and popularized these new platforms, logics that explain why sharing has become such common practice, not just how. Viral videos may be serious, and some are deeply emotional, but many more are centered on entertainment and humorous content. They may include televised comedy sketches, such as '' The Lonely Island''s " Lazy Sunday" and "Dick in a Box", '' Numa Numa'' [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Axe (brand)
Axe or Lynx is a brand of male grooming products owned by the British company Unilever and marketed toward the younger male demographic. It is marketed as Lynx in the United Kingdom, Ireland, Malta, Australia, New Zealand and China. Products Axe was launched in France in 1983 by Unilever. It was inspired by another of Unilever's brands, Impulse. Unilever introduced many products in the range, but was forced to use the name Lynx in the United Kingdom, Ireland, Australia, and New Zealand due to trademark issues with the Axe name. In addition, some countries (such as South Africa) introduced the brand as EGO. Scents have evolved over time. From 1983 until about 1989, the variant names were descriptions of the fragrances and included ''Musk'', ''Spice'', ''Amber'', ''Oriental'', and ''Marine''. From 1990 until 1996, geographic names for fragrances were used. In 2009, the brand launched an eight-centimetre container called the Axe Bullet. The brand has also extended into other ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
The Daily Telegraph
''The Daily Telegraph'', known online and elsewhere as ''The Telegraph'', is a national British daily broadsheet newspaper published in London by Telegraph Media Group and distributed across the United Kingdom and internationally. It was founded by Arthur B. Sleigh in 1855 as ''The Daily Telegraph & Courier''. Considered a newspaper of record over ''The Times'' in the UK in the years up to 1997, ''The Telegraph'' generally has a reputation for high-quality journalism, and has been described as being "one of the world's great titles". The paper's motto, "Was, is, and will be", appears in the editorial pages and has featured in every edition of the newspaper since 19 April 1858. The paper had a circulation of 363,183 in December 2018, descending further until it withdrew from newspaper circulation audits in 2019, having declined almost 80%, from 1.4 million in 1980.United Newspapers PLC and Fleet Holdings PLC', Monopolies and Mergers Commission (1985), pp. 5–16. Its si ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Cannes Lions International Festival Of Creativity
The Cannes Lions International Festival of Creativity (formerly the International Advertising Festival) is a global event for those working in creative communications, advertising, and related fields. It is considered the largest gathering of the advertising and creative communications industry. The five-day festival, incorporating the awarding of the Lions awards, is held yearly at the Palais des Festivals et des Congrès in Cannes, France. During the last week of June, around 15,000 registered delegates from 90 countries visit the Festival to celebrate the best of creativity in brand communication, discuss industry issues, and network with one another. The week's activities include multiple award ceremonies as well as an opening and closing gala. History Inspired by the Cannes Film Festival, staged in Cannes since the late 1940s, a group of cinema screen advertising contractors belonging to the Screen Advertising World Association (Sawa) felt the makers of advertising films sho ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
WAGGS
The World Association of Girl Guides and Girl Scouts (WAGGGS ) is a global association supporting the female-oriented and female-only Guiding and Scouting organizations in 152 countries. It was established in 1928 in Parád, Hungary, and has its headquarters in London, United Kingdom. It is the counterpart of the World Organization of the Scout Movement (WOSM). WAGGGS is organized into five regions and operates five international Guiding centers. It holds full member status in the European Youth Forum (YFJ), which operates within the Council of Europe and European Union areas and works closely with these bodies. Mission The mission of the WAGGGS is to enable girls and young women to reach for their potential as responsible citizens of the world. WAGGGS provides a non-formal educational program that provides training in life skills, leadership and decision making. It also offers projects and programs at an international level that enable Girl Guides and Girl Scouts to be respon ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
World Association Of Girl Guides And Girl Scouts
The World Association of Girl Guides and Girl Scouts (WAGGGS ) is a global association supporting the Girl Guides, female-oriented and female-only Guiding and Scouting organizations in 152 countries. It was established in 1928 in Parád, Hungary, and has its headquarters in London, United Kingdom. It is the counterpart of the World Organization of the Scout Movement (WOSM). WAGGGS is organized into five regions and operates five international Guiding centers. It holds full member status in the European Youth Forum (YFJ), which operates within the Council of Europe and European Union areas and works closely with these bodies. Mission The mission of the WAGGGS is to enable girls and female, young women to reach for their potential as responsible citizens of the world. WAGGGS provides a Nonformal learning, non-formal educational program that provides training in life skills, leadership and decision making. It also offers projects and programs at an international level that enable Gi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Free Being Me
Free Being Me is a non-formal educational programme established in 2013, by the World Association of Girl Guides and Girl Scouts and the Dove Self-Esteem Fund. The programme aims to strengthen children's body confidence and self-esteem Self-esteem is confidence in one's own worth or abilities. Self-esteem encompasses beliefs about oneself (for example, "I am loved", "I am worthy") as well as emotional states, such as triumph, despair, pride, and shame. Smith and Mackie (2007) d ... through interactive activities, designed by experts in body confidence. The programme has reached girls and boys from over 101 countries since 2014. Free Being Me Activity Packs The Free Being Me activity packs, targeted at 7-10 and 11-14 years olds are available in 18 languages and can be downloaded freely in English, French, Spanish, Arabic and Swahili from the group's website. During Free Being Me sessions girls learn to stand up to social pressures, value their bodies and challenge beauty stere ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Forensic Sketch
A facial composite is a graphical representation of one or more eyewitnesses' memories of a face, as recorded by a composite artist. Facial composites are used mainly by police in their investigation of (usually serious) crimes. These images are used to reconstruct the suspect's face in hope of identifying them. Facial reconstruction can also be used in archeological studies to get a visualization of ancient mummies or human remains. Methods Hand-drawing Construction of the composite was originally only performed by a trained artist, through drawing, sketching, or painting, in consultation with a witness or crime victim. FBI claims that hand-drawing is its preferred method for constructing a facial composite. Feature-based selection Feature-based systems essentially rely on the selection of individual features in isolation. Individual facial features (eyes, nose, mouth, eyebrows, etc.) are selected one at a time from a large database and then electronically 'overlaid' to m ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Dove Real Beauty Sketches
''Dove Real Beauty Sketches'' is a short film produced in 2013 as part of the Dove Campaign for Real Beauty marketing campaign. The aim of the film is to show women that they are more beautiful than they think they are by comparing self-descriptions to those of strangers. In the video, which was produced by the Ogilvy & Mather ad agency, several women describe themselves to a forensic sketch artist who cannot see his subjects. The same women are then described by strangers whom they met the previous day. The sketches are compared, with the stranger's image invariably being both more flattering and more accurate. The differences create strong reactions when shown to the women. The film created a sensation upon its online release in April 2013, quickly going viral. More than 15 million people downloaded the video within a week of its release. Media reaction to the video was mixed. ''The Daily Telegraph'' called it " ove'smost thought provoking film yet", while ''Forbes'' said ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Amy (Dove)
Amy is a female given name, sometimes short for Amanda, Amelia, Amélie, or Amita. In French, the name is spelled ''"Aimée"''. People A–E * Amy Acker (born 1976), American actress * Amy Vera Ackman, also known as Mother Giovanni (1886–1966), Australian hospital administrator * Amy Adams (born 1974), American actress * Amy Alcott (born 1956) – American Hall of Fame golfer * Amy Archer-Gilligan, (1873–1962), American serial killer * Amy Beach (1867–1944), American composer and pianist * Amy Birnbaum (born 1975), American voice actress * Amy Bishop (born 1965), American professor and mass shooter * Amy Braverman, American statistician * Amy Brenneman (born 1964), American actress * Amy Bruckner (born 1991), American actress and singer * Amy Callaghan (born 1992), British politician * Amy Carmichael (1867–1951), British missionary to India * Amy Castle (born 1990), American actress and internet personality * Amy Cimorelli (born 1995), American singer * Amy Carter (born ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Onslaught (Dove)
''Onslaught'' is an online advertising campaign created by Unilever in 2007 to promote the Dove Self-Esteem Fund. It is the third such piece to be released, following ''Daughters'' and ''Evolution''. As with the previous spots, the 80-second spot was managed by advertising agency Ogilvy & Mather and was directed by Tim Piper. The campaign won a number of prestigious awards from within the advertising industry, including at the Cannes Lions International Advertising Festival. The film begins opening titles along with the song "La Breeze", by the now-defunct English band Simian. It then dissolves to the face of a young girl. The song keeps building, repeating the lyrics "Here it comes... Here it comes..." The music takes off and the little girl is quickly followed by a bombardment of fictionalized images, video clips, product shots and advertisements, all illustrating of the impossible standards of beauty in modern media. The film ends with a shot of the same girl walking to sc ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
