Diversity Marketing

	Diversity Marketing Diversity marketing (inclusive marketing, inclusion marketing, or in-culture marketing) is a marketing paradigm which sees marketing (and especially marketing communications) as a way to connect with the different individuals in the market. As society has progressed companies have learned that not everyone can be chalked up as the same and that every person has different life experiences, may it be religion culture or beliefs. "Diversity marketing involves acknowledging that marketing and advertising must offer alternative ways of communicating to these diverse groups. With that knowledge, diversity marketers aim to develop a mix of different communication methods, in order to reach people in each of the diverse groups present in the market" Thus diversity marketing is the process in which companies study the market they are in or about to enter by different mean(e.g. surveys, focus groups or in some cases telecommunication). Diversity marketing is helping business owners and opera ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu]
picture info	Marketing Communications Marketing Communications (MC, marcom(s), marcomm(s) or just simply communications) refers to the use of different marketing channels and tools in combination.Tomse, & Snoj, 2014 Marketing communication channels focus on how businesses communicate a message to its desired market, or the market in general. It is also in charge of the internal communications of the organization. Marketing communication tools include advertising, personal selling, direct marketing, sponsorship, communication, public relations, social media, customer journey and promotion. MC are made up of the marketing mix which is made up of the 4P's: Price, Promotion, Place and Product, for a business selling goods, and made up of 7P's: Price, Promotion, Place, Product, People, Physical evidence and Process, for a service-based business. Overview Marketing communications include advertising, promotions, sales, branding, campaigns, events, and online promotions. The process allows the public to know or understand a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu]
	Marketing Exposure Sometimes referred as Advertising Exposure, Marketing Exposure is the degree to which a company’s target market is exposed to the company’s communications about its product/ services, initiatives, etc. Exposure is the product of a marketing strategy Marketing strategy allows organizations to focus limited resources on best opportunities to increase sales and achieve a competitive advantage in the market. Strategic marketing emerged in the 1970s/80s as a distinct field of study, further build ..., and once the strategy is implemented it is only a matter of time before exposure is put into action. Consumers recognize "marketing exposure" when the company creates and promotes a campaign. There are three types of marketing exposure: intensive, selective, and exclusive."Marketing Strategy." The IEBM Encyclopedia of Marketing. Ed. Michael J. Baker. London: International Thomson Business Press, 1999. 161-87. Print. Overview Marketing exposure is put into action after a marketing stra ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu]
picture info	Brand Awareness Brand awareness is the extent to which customers are able to recall or recognize a brand under different conditions. Brand awareness is one of two dimensions from brand knowledge, an associative network memory model. Brand awareness is a key consideration in consumer behavior, advertising management, and brand management. The consumer's ability to recognize or recall a brand is central to purchasing decision-making. Purchasing cannot proceed unless a consumer is first aware of a product category and a brand within that category. Awareness does not necessarily mean that the consumer must be able to recall a specific brand name, but they must be able to recall enough distinguishing features for purchasing to proceed. Creating brand awareness is the main step in advertising a new product or bringing back the older brand in light. Brand awareness consists of two components: brand recall and brand recognition. Several studies have shown that these two components operate in fundamentall ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu]