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Crystallizing Public Opinion
''Crystallizing Public Opinion'' is a book written by Edward Bernays and published in 1923. It is perhaps the first book to define and explain the field of public relations. Bernays defines the counsel on public relations, as, more than a press agent, someone who can create a useful symbolic linkage among the masses. Appropriate messages should be crafted based on careful study of group psychology, and disseminated by not merely purveying but actually creating news. He gives examples from his early career and cites ideas from theorists including Walter Lippmann and Wilfred Trotter. Synopsis Part I—Scope and Functions Bernays describes how he solved various problems as a public relations counsel. These include: * Helping a hotel to defeat a rumor it was closing, by publicly renewing the contract of the famous and well-paid ''maître d'hôtel''. (pp. 14–16) * Selling bacon by asking a physician to conduct a survey confirming the dietary soundness of eating bacon for br ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Edward Bernays
Edward Louis Bernays ( , ; November 22, 1891 − March 9, 1995) was an American theorist, considered a pioneer in the field of public relations and propaganda, and referred to in his obituary as "the father of public relations". His best-known campaigns include a 1929 effort to promote female smoking by branding cigarettes as feminist "Torches of Freedom", and his work for the United Fruit Company in the 1950s, connected with the CIA-orchestrated overthrow of the democratically elected Guatemalan government in 1954. He worked for dozens of major American corporations including Procter & Gamble and General Electric, and for government agencies, politicians, and nonprofit organizations. Of his many books, '' Crystallizing Public Opinion'' (1923) and ''Propaganda'' (1928) gained special attention as early efforts to define and theorize the field of public relations. Citing works of writers such as Gustave Le Bon, Wilfred Trotter, Walter Lippmann, and Sigmund Freud (his own double u ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Instincts Of The Herd In Peace And War
''Instincts of the Herd in Peace and War'' is the title of an influential book by English surgeon Wilfred Trotter, published in 1916. Based on the ideas of Gustave Le Bon, it was very influential in the development of group dynamics and crowd psychology, and the propaganda of Edward Bernays. Quotes From ''Instincts of the Herd in Peace and War'' (1942 ed., pg. 90): * "It has already been pointed out how dangerous it would be to breed man for reason — that is, against suggestibility. The idea is a fit companion for the device of breeding against “degeneracy”. The degenerate — that is, the mentally unstable – have demonstrated by the mere fact of instability that they possess the quality of sensitiveness to feeling and to experience, for it is this which has prevented them from applying the remedy of rationalization or exclusion when they have met with experience conflicting with the herd suggestion." * "It is interesting to notice that in discussing the mechanism of psy ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Billboard
A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertisements to passing pedestrians and drivers. Typically brands use billboards to build their brands or to push for their new products. The largest ordinary-sized billboards are located primarily on major highways, expressways or principal arterials, and command high-density consumer exposure (mostly to vehicular traffic). These afford greatest visibility due not only to their size, but because they allow creative "customizing" through extensions and embellishments. Posters are the other common form of billboard advertising, located mostly along primary and secondary arterial roads. Posters are a smaller format and are viewed principally by residents and commuter traffic, with some pedestrian exposure. Advertising style Billboard advertisemen ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Lecture
A lecture (from Latin ''lēctūra'' “reading” ) is an oral presentation intended to present information or teach people about a particular subject, for example by a university or college teacher. Lectures are used to convey critical information, history, background, theories, and equations. A politician's speech, a minister's sermon, or even a business person's sales presentation may be similar in form to a lecture. Usually the lecturer will stand at the front of the room and recite information relevant to the lecture's content. Though lectures are much criticised as a teaching method, universities have not yet found practical alternative teaching methods for the large majority of their courses. Critics point out that lecturing is mainly a one-way method of communication that does not involve significant audience participation but relies upon passive learning. Therefore, lecturing is often contrasted to active learning. Lectures delivered by talented speakers can be high ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Radio
Radio is the technology of signaling and communicating using radio waves. Radio waves are electromagnetic waves of frequency between 30 hertz (Hz) and 300 gigahertz (GHz). They are generated by an electronic device called a transmitter connected to an antenna which radiates the waves, and received by another antenna connected to a radio receiver. Radio is very widely used in modern technology, in radio communication, radar, radio navigation, remote control, remote sensing, and other applications. In radio communication, used in radio and television broadcasting, cell phones, two-way radios, wireless networking, and satellite communication, among numerous other uses, radio waves are used to carry information across space from a transmitter to a receiver, by modulating the radio signal (impressing an information signal on the radio wave by varying some aspect of the wave) in the transmitter. In radar, used to locate and track objects like aircraft, ships, spacecraf ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
William Henry Irwin
William Henry Irwin (September 14, 1873 – February 24, 1948) was an American author, writer and journalist who was associated with the muckrakers. Early life Irwin was born in 1873 in Oneida, New York. In his early childhood, the Irwin family moved to Clayville, New York, a farming and mining center south of Utica. In about 1878, his father moved to Leadville, Colorado, establishing himself in the lumber business, and brought his family out. When his business failed Irwin's father moved the family to Twin Lakes, Colorado. A hotel business there failed too, and the family moved back to Leadville, in a bungalow at 125 West Twelfth Street. In 1889, the family moved to Denver, where he graduated from high school. He said he cured himself of a diagnosed bout of tuberculosis by "roughing it" for a year as a cowboy.Robert V. Hudson. ''The Writing Game. A Biography of Will Irwin.'' Ames, IA: The Iowa State University Press, 1982. University With a loan from his high school teac ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Anger
Anger, also known as wrath or rage, is an intense emotional state involving a strong uncomfortable and non-cooperative response to a perceived provocation, hurt or threat. A person experiencing anger will often experience physical effects, such as increased heart rate, elevated blood pressure, and increased levels of adrenaline and noradrenaline. Some view anger as an emotion which triggers part of the fight or flight response. Anger becomes the predominant feeling behaviorally, cognitively, and physiologically when a person makes the conscious choice to take action to immediately stop the threatening behavior of another outside force. The English word originally comes from the term ''anger'' from the Old Norse language. Anger can have many physical and mental consequences. The external expression of anger can be found in facial expressions, body language, physiological responses, and at times public acts of aggression. Facial expressions can range from inward angling of the ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Disgust
Disgust (Middle French: ''desgouster'', from Latin ''gustus'', "taste") is an emotional response of rejection or revulsion to something potentially contagious or something considered offensive, distasteful, or unpleasant. In ''The Expression of the Emotions in Man and Animals'', Charles Darwin wrote that disgust is a sensation that refers to something revolting. Disgust is experienced primarily in relation to the sense of taste (either perceived or imagined), and secondarily to anything which causes a similar feeling by sense of smell, touch, or vision. Musically sensitive people may even be disgusted by the cacophony of inharmonious sounds. Research has continually proven a relationship between disgust and anxiety disorders such as arachnophobia, blood-injection-injury type phobias, and contamination fear related obsessive–compulsive disorder (also known as OCD). Disgust is one of the basic emotions of Robert Plutchik's theory of emotions, and has been studied extensively ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Revulsion
Disgust (Middle French: ''desgouster'', from Latin ''gustus'', "taste") is an emotional response of rejection or revulsion to something potentially contagious or something considered offensive, distasteful, or unpleasant. In ''The Expression of the Emotions in Man and Animals'', Charles Darwin wrote that disgust is a sensation that refers to something revolting. Disgust is experienced primarily in relation to the sense of taste (either perceived or imagined), and secondarily to anything which causes a similar feeling by sense of smell, touch, or vision. Musically sensitive people may even be disgusted by the cacophony of inharmonious sounds. Research has continually proven a relationship between disgust and anxiety disorders such as arachnophobia, blood-injection-injury type phobias, and contamination fear related obsessive–compulsive disorder (also known as OCD). Disgust is one of the basic emotions of Robert Plutchik's theory of emotions, and has been studied extensively b ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Fear
Fear is an intensely unpleasant emotion in response to perceiving or recognizing a danger or threat. Fear causes physiological changes that may produce behavioral reactions such as mounting an aggressive response or fleeing the threat. Fear in human beings may occur in response to a certain stimulus occurring in the present, or in anticipation or expectation of a future threat perceived as a risk to oneself. The fear response arises from the perception of danger leading to confrontation with or escape from/avoiding the threat (also known as the fight-or-flight response), which in extreme cases of fear (horror and terror) can be a freeze response or paralysis. In humans and other animals, fear is modulated by the process of cognition and learning. Thus, fear is judged as rational or appropriate and irrational or inappropriate. An irrational fear is called a phobia. Fear is closely related to the emotion anxiety, which occurs as the result of threats that are perceived to b ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Flight
Flight or flying is the process by which an object moves through a space without contacting any planetary surface, either within an atmosphere (i.e. air flight or aviation) or through the vacuum of outer space (i.e. spaceflight). This can be achieved by generating lift (force), aerodynamic lift associated with gliding flight, gliding or air propulsion, propulsive thrust, aerostatically using buoyancy, or by ballistics, ballistic movement. Many things can fly, from Flying and gliding animals, animal aviators such as birds, bats and insects, to natural gliders/parachuters such as patagium, patagial animals, anemochorous seeds and ballistospores, to human inventions like aircraft (airplanes, helicopters, airships, balloons, etc.) and rockets which may propel spacecraft and spaceplanes. The engineering aspects of flight are the purview of aerospace engineering which is subdivided into aeronautics, the study of vehicles that travel through the atmosphere, and astronautics, the stud ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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