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Cristal Festival Europe
The Cristal Festival is an international festival for professionals of the communication, advertising & creative worlds. Previously known as MĂ©ribel Ad Festival, it is now held every year in December, in the ski resort of Courchevel, French Alps). In 2014, the event will take place from 11 to 14 December. Over 1000 people attend the festival every year coming for its debates, conferences, and workshops that are held about the latest topics, trends and developments in the industry, always led by keynote speakers. Throughout the year, the Cristal Festival continues to provide networking and knowledge sharing through the Cristal Academies : National clubs (in France, Spain, Russia and the UK), built around a shared sector (Media, Production...), specific subject (Women) or hobby ( Golf). The winners of this festival are included into ABC Show History Originally taking place in MĂ©ribel, the Cristal Festival (formerly known as the Meribel Ad Festival, created in 2001) mov ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Professional
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Saatchi & Saatchi
Saatchi & Saatchi is a British multinational communications and advertising agency network with 114 offices in 76 countries and over 6,500 staff. It was founded in 1970 and is currently headquartered in London. The parent company of the agency group was known as ''Saatchi & Saatchi PLC'' from 1976 to 1994, was listed on the New York Stock Exchange until 2000 and, for a time, was a constituent of the FTSE 100 Index. In 2000, the group was acquired by the Publicis Groupe. In 2005 it went private. History Early years (1970–1975) Saatchi & Saatchi was founded in London by brothers Maurice (now Lord Saatchi) and Charles in 1970. Following stints starting as a copywriter at the New York City offices of Benton & Bowles in 1965, then at Collett Dickenson Pearce and John Collins & Partners, Charles Saatchi teamed up with art director Ross Cramer, and the genesis of what would become Saatchi & Saatchi was born in London in 1967 as the creative consultancy CramerSaatchi. The consultanc ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Super Bowl
The Super Bowl is the annual final playoff game of the National Football League (NFL) to determine the league champion. It has served as the final game of every NFL season since 1966, replacing the NFL Championship Game. Since 2022, the game is played on the second Sunday in February. Prior Super Bowls were played on Sundays in early to mid-January from 1967 to 1978, late January from 1979 to 2003, and the first Sunday of February from 2004 to 2021. Winning teams are awarded the Vince Lombardi Trophy, named for the coach who won the first two Super Bowls. Due to the NFL restricting use of its "Super Bowl" trademark, it is frequently referred to as the "big game" or other generic terms by non-sponsoring corporations. The day the game is played is often referred to as "Super Bowl Sunday" or simply "Super Sunday". The game was created as part of a 1966 merger agreement between the NFL and the competing American Football League (AFL) to have their best teams compete for a champi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Bryan Buckley
Bryan Buckley is an American filmmaker, screenwriter, producer, and two-time Academy Award nominated director. His successful career has led to him being dubbed the "King of the Super Bowl". Buckley's directorial debut came with a series of commercials he created for NHL on ESPN, before creating the "This is '' SportsCenter''" campaign for ESPN in 1999. The work became a part of the ESPN brand, and launched Buckley into the commercial world. Buckley would go on to direct 64 Super Bowl commercials. He has directed two feature films and four short films. Of his four shorts, ''Krug'' (2004) played at Sundance, ''Wake Up Caller'' (2004) played at the Tribeca Film Festival, while ''ASAD'' (2013) and ''SARIA'' (2019) have been nominated for Best Live Action Short Film at the Academy Awards. His two nominations in the same decade mark the first time a director has managed to return to the category in over 30 years. His first feature film '' The Bronze'' (2015), opened the 2015 Sundanc ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Euro RSCG
Havas Creative, formerly known as Havas Worldwide and Euro RSCG, is a French advertising agency. It is one of the largest integrated marketing communications agencies in the world, made up of 316 offices located in 75 countries. The firm provides advertising, marketing, and corporate communications services. In 2010, ''Advertising Age'' listed the firm, (then called ''Euro RSCG''), as having more global assignments than any other network for the fifth consecutive year, making the agency the world's largest network by global accounts. Headquartered in New York, Havas Worldwide is the largest unit of Havas (Euronext Paris SA: HAV.PA), the fifth largest communications group in the world, behind Omnicom, WPP, Interpublic, and Publicis. Corporate history In 1970, Bernard Roux and Jacques Séguéla established an agency called Roux Séguéla. In 1972, Alain Cayzac joined Roux Séguéla, and the company became Roux Séguéla Cayzac. In 1975, Havas Conseil reconstituted as a Euro ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Wunderman
Wunderman was a New York City-based global digital agency. It was part of Young & Rubicam Brands and a member of international advertising group WPP Group (). On November 26, 2018, WPP announced it was merging Wunderman with the world's oldest ad agency J. Walter Thompson to form Wunderman Thompson, and the merger was formalized in February 2019. History In 1958, direct marketer Lester Wunderman, alongside his brother Irving Wunderman, and colleagues Ed Ricotta and Harry Kline, opened Wunderman, Ricotta & Klein (WRK). Founder Lester Wunderman is widely considered to be the creator of modern-day Direct Marketing—a term he first used in 1961. In 1973, Wunderman, Ricotta & Kline was acquired by Young & Rubicam, at the time the world's largest ad agency. In the late 1980s, the group became Wunderman Worldwide. In 1992, the company merged with Cato Johnson to become Wunderman Cato Johnson. In 2000, the firm became part of WPP's $5.7B acquisition of parent Young and Rubicam. ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Loyalty
Loyalty, in general use, is a devotion and faithfulness to a nation, cause, philosophy, country, group, or person. Philosophers disagree on what can be an object of loyalty, as some argue that loyalty is strictly interpersonal and only another human being can be the object of loyalty. The definition of loyalty in law and political science is the fidelity of an individual to a nation, either one's nation of birth, or one's declared home nation by oath (naturalization). Historical concepts Western world Classical tragedy is often based on a conflict arising from dual loyalty. ''Euthyphro'', one of Plato's early dialogues, is based on the ethical dilemma arising from Euthyphro intending to lay manslaughter charges against his own father, who had caused the death of a slave through negligence. In the Gospel of Matthew 6:24, Jesus states, "No one can serve two masters. Either he will hate the one and love the other, or he will be devoted to the one and despise the other. Ye can ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Brand Content
A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and store value as brand equity for the object identified, to the benefit of the brand's customers, its owners and shareholders. Brand names are sometimes distinguished from generic or store brands. The practice of branding - in the original literal sense of marking by burning - is thought to have begun with the ancient Egyptians, who are known to have engaged in livestock branding as early as 2,700 BCE. Branding was used to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot branding iron. If a person stole any of the cattle, anyone else who saw the symbol could deduce the actual owner. The term has been extended to mean a strategic personality for a product or com ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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