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Cranes Today
''Cranes Today'' is an international monthly trade magazine for the crane and lifting industries, published by World Market Intelligence. It was first published in November 1972 and has been recognised as the leading journal for the crane industry. ''Cranes Todays annual Middle East Cranes conference has been running since 2007, and is held in Dubai in association with a number of crane companies and associations. The inaugural Cranes Asia conference is to take place in Singapore Singapore (), officially the Republic of Singapore, is a sovereign island country and city-state in maritime Southeast Asia. It lies about one degree of latitude () north of the equator, off the southern tip of the Malay Peninsula, bor ... from 9–10 December 2009 ''Cranes Today'' publishes its Fleet File every summer, usually in the June edition. Fleet File is a database of who owns what in the crane industry. In 2009 it included entries from 500 companies owning more than 38,000 cran ...
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Trade Magazine
A trade magazine, also called a trade journal or trade paper (colloquially or disparagingly a trade rag), is a magazine or newspaper whose target audience is people who work in a particular trade or industry. The collective term for this area of publishing is the trade press. Overview Trade publications keep industry members abreast of new developments. In this role, it functions similarly to how academic journals or scientific journals serve their audiences. Trade publications include targeted advertising, which earns a profit for the publication and sales for the advertisers while also providing sales engineering–type advice to the readers, that may inform purchasing and investment decisions. Trade magazines typically contain advertising content centered on the industry in question with little, if any, general-audience advertising. They may also contain industry-specific job notices. For printed publications, some trade magazines operate on a subscription bus ...
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