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Coupons
In marketing, a coupon is a ticket or document that can be redeemed for a financial discount or rebate when purchasing a product. Customarily, coupons are issued by manufacturers of consumer packaged goods or by retailers, to be used in retail stores as a part of sales promotions. They are often widely distributed through mail, coupon envelopes, magazines, newspapers, the Internet (social media, email newsletter), directly from the retailer, and mobile devices such as cell phones. ''The New York Times'' reported "more than 900 manufacturers' coupons were distributed" per household, and that "the United States Department of Agriculture estimates that four families in five use coupons. "Only about 4 percent" of coupons received were redeemed. Coupons can be targeted selectively to regional markets in which price competition is great. Most coupons have an expiration date, although American military commissaries overseas honor manufacturers' coupons for up to six months past ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Drug Coupon
A drug coupon is a coupon intended to help consumers save money on pharmaceutical drugs. They are offered by drug companies or distributed to consumers via doctors and pharmacists, and most can be obtained online. There are drug coupons for drugs from many categories such as cholesterol, acne, migraine, allergies, etc. Drug coupons as pharmaceutical marketing Direct-to-consumer or "DTC" marketing of prescription drugs is common in the United States. Patients frequently inquire about or request medications they have seen advertised in print or on television. Pharmaceutical companies use drug coupons as a marketing tool to stimulate demand for their products. Drug coupons are commonly offered for new products to stimulate demand or ameliorate high co-pays for non-formulary (non-preferred products) as a way to level the playing field and remove the disincentive for using a drug that is not covered by insurance. Restrictions In an effort to avoid unregulated resale of drugs, t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Coupon (bond)
In finance, a coupon is the interest payment received by a bondholder from the date of issuance until the date of maturity of a bond. Coupons are normally described in terms of the "coupon rate", which is calculated by adding the sum of coupons paid per year and dividing it by the bond's face value. For example, if a bond has a face value of $1,000 and a coupon rate of 5%, then it pays total coupons of $50 per year. Typically, this will consist of two semi-annual payments of $25 each. History The origin of the term "coupon" is that bonds were historically issued in the form of bearer certificates. Physical possession of the certificate was (deemed) proof of ownership. Several coupons, one for each scheduled interest payment, were printed on the certificate. At the date the coupon was due, the owner would detach the coupon and present it for payment (an act called "clipping the coupon"). The certificate often also contained a document called a ''talon'', which (when the origin ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Canadian Tire Money
Canadian Tire money, officially Canadian Tire 'money' or CTM, is a loyalty program operated by the Canada, Canadian retail chain Canadian Tire Corporation (CTC). It consists of both paper coupons introduced in 1958 and used in Canadian Tire stores as scrip, and since 2012 in a digital form introduced as ''Canadian Tire Money Advantage'', rebranded in 2018 as Triangle Rewards. Both forms of the loyalty program remain current as of December 2022. Canadian Tire Money has been noted as the most successful loyalty program in Canadian retail history. Canadian Tire Money is denominated in Canadian dollar, Canadian dollars. It is earned based on the Sales taxes in Canada, pre-tax amount of a purchase, excluding labour and shop supplies costs. The initial rate earned was 5% of the eligible purchase price, but it was lowered to 3%, then to 1.4% and now is 0.4%. When used to pay for merchandise, CTM is considered to be a cash equivalent and may be used to pay for any part of a purchase, in ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Extreme Couponing
''Extreme Couponing'' (renamed ''Extreme Couponing: All-Stars'' for its third season) is an American reality television entertainment series produced by Sharp Entertainment and aired on cable network TLC in the United States and Canada. History Extreme couponing is an activity that combines shopping skills with couponing in an attempt to save as much money as possible while accumulating the most groceries. The concept of "extreme couponers" was first mentioned by ''The Wall Street Journal'' on March 8, 2010, in an article entitled "Hard Times Turn Coupon Clipping Into the Newest Extreme Sport". On March 25, 2010, ABC Nightline followed up with its Season 3 premiere with a segment entitled "Extreme Couponing Competition: How Far Can $50 Go?" TLC's ''Extreme Couponing'' is a show about shoppers who make extensive and focused use of coupons to save money while accumulating large quantities of goods. It was previewed in December 2010; after surpassing network expectations with more ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Premium (marketing)
In marketing, premiums are promotional items — toys, collectables, souvenirs and household products — that are linked to a product, and often require proofs of purchase such as box tops or tokens to acquire. The consumer generally has to pay at least the shipping and handling costs to receive the premium. Premiums are sometimes referred to as prizes, although historically the word "prize" has been used to denote (as opposed to a premium) an item that is packaged with the product (or available from the retailer at the time of purchase) and requires no additional payment over the cost of the product. Premiums predominantly fall into three categories, free premiums, self-liquidating premiums and in-or on-package premiums. Free premiums are sales promotions that involve the consumer purchasing a product in order to receive a free gift or reward. An example of this is the ‘buy a coffee and receive a free muffin’ campaign used by some coffee houses. Self-liquidating premiums ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Shopa Docket
Shopa Docket is an Australian coupon company, founded in 1986, based in Brisbane, Australia. It is a provider of coupons that appear on the back of receipts in supermarkets and variety stores and outlets including Woolworths Supermarkets, Target Australia, Kmart, Big W, Chemist Warehouse, Harris Farm and IGA. Shopa Docket helps companies to advertise, promote and market their brand through their coupons. Shopa Docket is part of the Shopa Group. It provides online offers, deals, vouchers, and coupon codes from several local and national brands. It is the sole provider of printed docket advertising in Australia, reportedly by Brisbane Times. History Shopa Docket was established in 1986 by Simon McCord, with a single retailer called Pick N Pay Hypermarket in Brisbane, Queensland offering free cash register rolls in exchange for advertising space on the back of receipts. In 1989, Franklins, Bi-Lo and many other independent and regional supermarkets came on board. In April 19 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Rebate (marketing)
A rebate is a form of buying discount and is an amount paid by way of reduction, return, or refund that is paid retrospectively. It is a type of sales promotion that marketers use primarily as incentives or supplements to product sales. Rebates are also used as a means of enticing price-sensitive consumers into purchasing a product. The mail-in rebate (MIR) is the most common. A MIR entitles the buyer to mail in a coupon, receipt, and barcode in order to receive a check for a particular amount, depending on the particular product, time, and often place of purchase. Rebates are offered by either the retailer or the product manufacturer. Large stores often work in conjunction with manufacturers, usually requiring two or sometimes three separate rebates for each item, and sometimes are valid only at a single store. Rebate forms and special receipts are sometimes printed by the cash register at time of purchase on a separate receipt or available online for download. In some cases, the r ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Online Retailers
Online shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser or a mobile app. Consumers find a product of interest by visiting the website of the retailer directly or by searching among alternative vendors using a shopping search engine, which displays the same product's availability and pricing at different e-retailers. As of 2020, customers can shop online using a range of different computers and devices, including desktop computers, laptops, tablet computers and smartphones. An online shop evokes the physical analogy of buying products or services at a regular "bricks-and-mortar" retailer or shopping center; the process is called business-to-consumer (B2C) online shopping. When an online store is set up to enable businesses to buy from another businesses, the process is called business-to-business (B2B) online shopping. A typical online store enables the customer to br ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Betty Crocker
Betty Crocker is a brand and fictional character used in advertising campaigns for food and recipes. The character was originally created by the Washburn-Crosby Company in 1921 following a contest in the '' Saturday Evening Post''. In 1954, General Mills introduced the red spoon logo with her signature, placing it on Gold Medal flour, Bisquick, and cake-mix packages. A portrait of Betty Crocker, first commissioned in 1936 and revised several times since, appears on printed advertisements and product packaging. The character was developed in 1920 as a way to give a personalized response to consumer product questions. The name Betty was selected because it was viewed as a cheery, all-American name. It was paired with the last name Crocker, in honor of William Crocker, a Washburn Crosby Company director. The character's image has been updated seven times since her creation, reflecting changes in fashions and hairstyles. Described as an American cultural icon, the image of Be ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Sales Promotion
Sales promotion is one of the elements of the promotional mix. The primary elements in the promotional mix are advertising, personal selling, direct marketing and publicity/public relations. Sales promotion uses both media and non-media marketing communications for a pre-determined, limited time to increase consumer demand, stimulate market demand or improve product availability. Examples include contests, coupons, freebies, loss leaders, point of purchase displays, premiums, prizes, product samples, and rebates. Sales promotions can be directed at either the customer, sales staff, or distribution channel members (such as retailers). Sales promotions targeted at the consumer are called consumer sales promotions. Sales promotions targeted at retailers and wholesale are called trade sales promotions. Sales promotion includes several communications activities that attempt to provide added value or incentives to consumers, wholesalers, retailers, or other organizational customers t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Loyalty Card
A loyalty program is a marketing strategy designed to encourage customers to continue to shop at or use the services of a business associated with the program. Today, such programs cover most types of commerce, each having varying features and rewards schemes, including in banking, entertainment, hospitality, retailing and travel. The market approach has shifted from product-centric to a customer-centric one due to a highly competitive market and a wide array of services offered to customers, therefore, it's important that marketing strategies prioritize growing a sustainable business and increasing customer satisfaction. A loyalty program typically involves the operator of a particular program set up an account for a customer of a business associated with the scheme, and then issue to the customer a loyalty card (variously called rewards card, points card, advantage card, club card, or some other name) which may be a plastic or paper card, visually similar to a credit card, t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
WAP Push
Wireless Application Protocol (WAP) is a technical standard for accessing information over a mobile wireless network. A WAP browser is a web browser for mobile devices such as mobile phones that use the protocol. Introduced in 1999, WAP achieved some popularity in the early 2000s, but by the 2010s it had been largely superseded by more modern standards. Almost all modern handset internet browsers now fully support HTML, so they do not need to use WAP markup for web page compatibility, and therefore, most are no longer able to render and display pages written in WML, WAP's markup language. Before the introduction of WAP, mobile service providers had limited opportunities to offer interactive data services, but needed interactivity to support Internet and Web applications such as email, stock prices, news and sports headlines. The Japanese i-mode system offered another major competing wireless data protocol. Technical specifications WAP stack The WAP standard described a pro ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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